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That's a big paper, and my part is this one: " Students must also describe how their advertising plan integrates (fits) with the other elements of the promotion mix (i.e., public relations, sales promotions, and personal selling). Detailing legitimate methods for generating positive Word-of-Mouth (WOM) will improve the student’s grade. Use the basic principles of Integrated Marketing Communication (IMC) discussed in our textbook to guide this section of the written report and presentation."
Write 2 pages about it.
Explanation & Answer
Attached.
Running Head: ADVERTISING PLAN
1
How the Advertising plan integrates with other components of the promotion mix
Name:
Institutional Affiliation:
Date:
ADVERTISING PLAN
2
It is an important thing to ensure that the prepared advertising plan fits with the other
elements of the promotion mix. When preparing the advertising plan, it is critical that the
marketing team prepares it with due diligence so that all the all of the components or the
elements of the promotion mix are considered. This is because promotion is an activity that
deals with the people. It is trying to communicate with the customers, convincing them so that
they can buy the services or the goods of the company. The promotion campaign not only aims
at convincing the customers to buy but it also informs and educates them about the goods t...
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