Marketing Team for Phoenix BP Monitors, LLC, assignment help

User Generated

nio316

Business Finance

Description

I need assistance on my week 3 team assignment: Here is our team name and what we are suppose to do

You will be the Marketing Team for Phoenix BP Monitors, LLC. Your company has created this stylish new product that is wrist worn BP monitoring device. In this class you will build a very realistic Marketing Plan for this product.

Our product is: the wrist worn BP-Blood Pressure monitoring device

A template will be provided already in the attachments along with purpose of assignment also I have highlighted our product that we need to focus on. Need to have little to no plagiarism and free from google, etc... I have attached one reference that must be used, need a few more


References

Kerin, R., Hartley, S., & Rudelius, W. (2015). Marketing (12th ed.). New York, New York: McGraw-Hill

Unformatted Attachment Preview

1 Title of Paper Student Name Course/Number Due Date Faculty Name 2 Title of Paper Triple click your mouse anywhere in this paragraph to replace this text with your introduction. Overview of Organization Triple click your mouse anywhere in this paragraph to replace this text with the overview of the organization. Description of Product/Service Triple click your mouse anywhere in this paragraph to replace this text with the description of your product or service. SWOT Analysis . Strengths (Internal) Weaknesses (Internal) Opportunities (External) Threats (External) 3 Competitive Analysis Triple click your mouse anywhere in this paragraph to replace this text with the description of your competitive analysis. Current company’s strengths and weaknesses Potential Competitor’s strengths and weaknesses Competitive Rival’s strengths and weaknesses Target Market Product Place Promotion Price Competitive Barriers Likely responses Target Market Segments Triple click your mouse anywhere in this paragraph to replace this text with the description of your target market. Demographic Replace this text with demographic information. Psychographic Replace this text with psychographic information. Geographic Replace this text with geographic information. Behavioral Factors Replace this text with behavioral factors information. 4 Positioning Statement Triple click your mouse anywhere in this paragraph to replace this text with your positioning statement. Conclusion Triple click your mouse anywhere in this paragraph to replace this text with your conclusion. 5 References This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion. You will be the Marketing Team for Phoenix BP Monitors, LLC. Your company has created this stylish new product that is wrist worn BP monitoring device. In this class you will build a very realistic Marketing Plan for this product. By Wednesday midnight this week your Team should propose two product-types from the list below. One will quickly be approved by the instructor as the subject for a Marketing Plan you will build in this class. • Wristwatch-Style Blood Pressure Monitor By Monday midnight, complete the following assignment using the "Strategy and Positioning Paper" template. Write a 1,750- to 2,100-word paper explaining the following headings: • • • • • • • An overview of the company A description of the product A SWOT analysis of the product and relevant company elements A competitive analysis of the product and relevant company elements A definition of your Target Market that includes geographic, demographic, psychographic and behavioral factors that will make your product interesting to them A description of Needs this Target Market has that your product will satisfy and will cause them to buy A written positioning statement that identifies: o Your organization's product/service o Your target market o How your product solves the target market's needs o What makes your organization different from its competition Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Grading Content: Paper demonstrates solid understanding and insights related to the topic. Critical thinking was demonstrated and appropriate quotes and graphics were used to support positions taken and ideas discussed. 6 Points; Organization: Paper began with an introductory comment and, using Section Headings as a sort of outline to highlight assignment content, flowed to logical conclusions. 2 Points; Mechanics: Grammar and spelling are at University level, APA guidelines are adhered to and Reference Page was provided. 2 Points; Paper met length expectations. Paper was submitted on time.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hey, I have submitted the answer, kindly confirm and in case you need something to be changed you can inform me. Thank you

1

Running head: Phoenix BP Monitors, LLC

Phoenix BP Monitors, LLC
Name
Course
Date
Faculty

Phoenix BP Monitors, LLC

2
Introduction

Blood pressure measurement assists in diagnosing the cardiovascular diseases. Each
single heartbeat results to flow of the blood in arteries in the body. The flow of blood changes
with time and is usually caused by the periodic rise in the blood pressure from the static to
maximum value. The two extermes are usually called the diastolic pressure and the systolic
pressure correspondingly. The variation in the blood pressure that is caused by the heartbeats
causes a change in the optical features of the blood. The blood pressure measurement devices are
usually divided to two main classes; the invasive and the non-invasive devices. The most
common used measurement devices for observing the blood pressure involve an inflatable cuff.
This cuff is usually placed around the arm of the patient and is often inflated in order to
compress artery which is responsible for circulating the blood to the arm. Therefore, the cuff is
punctured slowly. This permits for determination of both the diastolic pressure and the systolic
pressure. This process is usually time consuming, tedious and usually causes discomfort to the
patient. The wrist worn device allows for the non-invasive measurement of the blood pressure by
having then device worn on the hand and the device has no cuff. This device also transmits
patients data in a wireless manner to the central hub. This is usually useful to monitor the
conditions of the patient and it reduces the response period the healthcare proffessional if
something untoward occurs.
Overview of Organization
Phoenix Blood Monitors, LLC is among the leading companies in the United States which
manufactures the blood pressure monitors which are worn on the wrist. This device has many
different ways that can assist an individual to stay connected with his/her health movement. The
device has the capability to be connected to mobile phones or to computer devices without

Phoenix BP Monitors, LLC

3

necessarily using Wi-Fi connections. The pressure blood monitor can assist an individual in
keeping track of his/her day to day health concerns who may comprise a built-in tool which
counts the salt level intake as well as monitoring the heart. This type of monitor is different from
the types because it has an additional alert sensor which is automatically controlled and alerts an
individual when the blood pressure is too low or high and that one needs an immediate medical
checkup.
Description of Product/Service
A wrist worn-style Blood Pressure Monitor is a blood pressure monitor which can be
worn on the wrist at ordinary times. The device is capable of measuring blood pressure
accurately though its structure is very simple without a pump or a cuff. It transmits the blood
pressure via wireless communication for the blood pressure to be effectively managed.
The wrist worn blood pressure monitor which can be fixed to the examinee wrist at normal times
includes; the blood pressures monitor which comprises of a measured blood pressure display to
show the measure blood pressure of the person examined, air chamber that is provided at one
region of the band and is filled with air for compressing the skin surface of the wrist and also
pressure sensor that measures the pressure of the blood from the aorta when air chamber is
compressed due to pressing of the aorta. According to the current inventions, blood pressure
monitor is usually worn like a wrist watch at ordinary time and is very convenient in measuring
the blood pressure as required. In addition, the blood pressure monitor can measure the blood
pressure accurately even if it does not have a separate pump.

SWOT Analysis

Phoenix BP Monitors, LLC

4

SWOT analysis is conducted to know the strengths, weaknesses, opportunities as well as
threats involved in the business as well as for the product.
Strengths(Internal)




The strong distribution networks assists



for the device

fully the functionality in some

The wrist watch blood pressure monitor

regions of the world
For the operation of the blood
pressure monitoring device

monitoring of the blood pressure

there must be power supply

The innovative products and improving



Declining the net income can

the policy holder services assists the

affect the rate of the profit

company in sustaining the business

turnover for the company

The healthy balance of the company

competitive strength of the device
The company has great experience of
more than 150 years in the market




The device allows fo constantly

facilitates sustenance as well as



The wristwatch blood pressure
monitoring device cannot use

growth

...


Anonymous
Just what I needed…Fantastic!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags