Capstone Course Assignment Details - Week 1 Individual Project

Anonymous
timer Asked: Apr 14th, 2017

Question description

Deliverable length: 2–4 pages minimum

Course Objectives:

  • Integrate concepts from previous lower division classes into a comprehensive project
  • Apply hospitality concepts to a real world scenario
  • Identify, analyze, and apply hospitality marketing data

Assignment

Develop a business concept for a viable hospitality operation. In this assignment, you will describe the business and the value it will provide to the community. You will give a detailed description of the business.

  • Provide a mission statement for the venue.
  • Provide a fact sheet of the proposed business model concept, including the following information:
    • Name
    • Business ownership
    • Type of operation
    • Location
    • Days and hours of operation
    • Required licenses from city, county and state
    • Seating capacity
    • Services
    • Marketable features including theme, menu style, and preferred production techniques
  • Compose a descriptive concept paper describing in detail the operation and services. Explain the hospitality establishment, describing the uniqueness, ambience, products, services, and other marketable features. This paper should be an overall vision of the business and should demonstrate the marketable advantage it would add to the community.

Please submit your assignment.

You will be graded on the following:

Standard

Percentage

Adherence to deliverable length, proper grammar, and APA format

10%

Provide a Mission Statement

10%

Business name, ownership and type of operation

10%

Description of location, days and hours of operation, and seating capacity

20%

Identification of eating capacity, services, and marketable features

20%

Required licenses or permits from your local municipality

10%

Explanation of the hospitality establishment, describing the uniqueness, ambience, products, services, and other marketable features

20%

Total

100%

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