Selection and Resource List

Anonymous
timer Asked: Apr 14th, 2017

Question description

there are 3 different parts on their I need them on all separate page and labeled

1.Selection and Resource List

For your course project, submit the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also, submit a list of four to five resources you will use to assist in your analysis.

2. Product Analysis

Submit your analysis of the first P (product) for your chosen company's product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.

In your analysis, you should evaluate your competitors' product strategies. Do they have the right branding in place for the product? Does the product have a customer? Cite any resources you use.

3. Place and Price Analysis

Submit your analyses of the next two P's (place and price) for your chosen company's product/service. Your place analysis should discuss distribution channels (how are they getting their product to market?) It should also look at where the product is being sold and the approach to inventory.

Your price analysis should describe the pricing system in place. Is it cost-based, value-based, or competition-based, and how did you come to that determination? Include an evaluation of the pricing strategy in your analysis.

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