​Implementation Plan: Part 3

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Implementation Plan: Part 3

For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan.

For Part 3, you will focus on the following points:

  •  internal and external issues,
  •  competition ,
  •  future outlook for the organization, and
  •  implementation of tools for measuring business success. Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed. For the future of the organization, you may be creative and add your own insight on where you see the company going. Your project must be a minimum of three full pages in length, not including the title and reference page. Make certain to include an introductory paragraph. Information about accessing the Grading Rubric for this assignment is provided below.

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Name: ____Brooke O’Neal________________________________ Company Name: ______Walmart_______________________ SWOT Analysis Strengths Internal Financial stabilityThe huge customer base has made the company highly profitable. Walmart has recently changed their structures to minimize the level of theft and financial loss due to fraud. Recently, Walmart has recorded a sharp growth in its revenues and profits. Excellent IT infrastructureWalmart has put in place a good IT structure in place to support its logistics, inventory tracking and real-time order for the purpose of better decision making. As a result, the company has been able to efficiently manage its supply chain giving it a high competitive edge over its competitors. High capabilities of investment- The company made net Brooke O’Neal External Established brand name- Walmart has been listed in the Fortune 500 for over twenty years now. The company is the second-largest retailer after Amazon in the United States of America. It has gained high levels of loyalty from its customers due to its ability to cut cost while maintaining a high quality of products. Recent statistics indicate that about 200 million customers visit its 8500 stores in a one week. Widest selection of products among other retailersWalmart has invested in a wide variety of products. It has ventured almost in all the industries. Customers can do their shopping for all they need under one roof. This helps the company hold its customers. Additionally, the Opportunities Economic recession- Walmart is likely to benefit by great extent during the recession period. This is because the company can sell its products at a relatively low price. Customers will tend to prefer low prices during this session. Strategic alliances- The company is in a position to engage in mergers and acquisition of smaller retailers. This strategy will increase the level of company’s dominance. Additionally, a partnership with other larger companies is also likely to boost their performance by far. Availability of new markets- the company has a chance to exploit unexploited markets in Asia and Latin America. E- Commerce- The high growth of technological advancements has been a significant boost for e-commerce giving an opportunity for the company to reach more customers across the world. 1 profits of $473 billion in the year 2014. This is enough money to expand its investment and utilize any opportunities that arise. Brooke O’Neal company has diversified in many industries as a way of mitigating risk. 2 Weaknesses Threats Internal External Inconsistency in decision makingThis is due to the large size of the company. Contractual employment of employees- The highest number of staffs for the company is part-time workers. They are therefore not likely to maintain expertise skills in their organization. High employee turnover- Currently, the company has experienced the highest level of employee’s turnover due to the high demand for increased wages. Low-profit marginThe company has been lowering prices to be able to compete with its competitors thus reducing its profit by significant margins. Presence in few countries worldwide- The company only has few branches within a small number of countries in the world. Hostility among some communitiesThis is because the company has expelled some small retailers out of business. Poorly prepared investmentsWalmart has withdrawn from the German and South Koreas market. This is due to poor decision-making. Political interferenceWalmart being one of the largest companies has over 2 million employees. This attracts much attention from the media and the government thus affecting their operations. Brooke O’Neal The company has a high number of employees. It is thus more vulnerable to incur increased cost regarding health insurance and wage increase. Emerging competitors such as Tesco, Costco, and other firms in Europe such as Lidl and Aldi is also a major threat for the company. There have been increasing ethical concerns for the company due to its low cost keeping out small retailers out of the market. There is increased competition from other online retailers and the German markets. 3 How the above information will be used: SWOT analysis will help to gain a clear understanding of the internal and external environment of the company. The identification of the inner and external strengths will help the company in investing in its competitive advantages. Additionally, the company will be in a position to understand how to avoid unnecessary shocks and costs. The analysis of the company’s weaknesses will help the company to identify its drawbacks and ways to improve its efficiency. The company will be in a position to put measures to improve on the internal weaknesses and try to mitigate or minimize the external weaknesses. The analysis will also help Walmart in identifying possible opportunities that it can exploit to boost its performance. The company is financially stable and can thus be in a position to take advantage of such opportunities. This will make it more competitive in the market and better to solve some of the possible threats that may arise. The identification of the company’s risks will assist in helping the company to plan for strategies that increase its preparedness towards any risk that occurs. Brooke O’Neal 4 Running Head: CASE STUDY 1 Wal-Mart-Case Study Brooke O’Neal Columbia Southern University CASE STUDY 2 Case Study Introduction Wal-Mart is currently listed in the first position of Fortune 500. The company had revenue of $482, 130 million in 2016. Wal-Mart is the second largest online retailer in the United States after Amazon. Wal-Mart evolved from the goals of Sam Walton and his beliefs of great value and customer service (Wal-Mart, 2017). He started the company with a $20,000 loan from his father-in-law. He then started a small variety store in Newport, Arkansas. The practices that were used in the store still apply to Wal-Mart as of today. In 1962, Walton opened the first WalMart store in Rogers, Arkansas. The company has since grown to employ over 2.1 million individuals and have 8,500 stores across the world. It is estimated that the business receives more than 200 million customers every week in their stores. The strategy, mission, and organizational structure have played a huge role in the success. In this text, I will analyze the strategy, mission and organizational structure of Wal-Mart. Wal-Mart's Strategy, Mission, and Organizational Structure The mission structure at Wal-Mart is simple and focuses on the customer. The company strives to offer great value and a good customer service. The mission structure has worked for the online store. It can be derived from the number of consumers that visit the store despite the intense competition from other brands such as Amazon. The mission structure is best suited for the company due to the type of goods and services it offers. The strategy of Wal-Mart has not changed since its inception. The focus is on value just as stipulated by the company’s founder. Sam Walton grew the company through selling goods at low prices and giving discounts. That's how he was able to make profits by making more sales. CASE STUDY 3 The strategy aims at attracting more consumers and making more profits through more sales. It also aims at ensuring that it sustains loyal consumers through the production of cheap products. When it comes to Wal-Mart’s organizational structure, it has two features. They include a hierarchy and function-based definition organizational structure (Lombardo, 2017). The hierarchy represents the vertical lines in command and authority throughout the whole organization. The management gives directives which are in turn followed by the employees. The function based feature involves employees that fulfill certain functions. One of the functions might include that of the human resources and a department of technology as well as marketing. The structure shows that the management is ready to allow employees to make their decisions through these channels. Positive aspects of the strategy, mission and organization structures Wal-Mart's structure is ideal for the type of business that the company does. The company has a focus on quality, its employees, and customers. On quality, the company aims at being the best in the business by providing a great value. To achieve this, the company allows its employees to make decision hence decentralizing the decision-making process. There are important departments in the organization and are under the CEO who makes or approves of final decisions. The hierarchy and function-based structure are efficient for the organization. The other positive aspect is a focus on the prices. The company offers low prices for more profit by making more sales. The aspect attracts many customers. Short and Long Term Goals The main short-term goal is to increase employee wages by the end of 2017. The company has been criticized in the past due to its low wages. It will be followed up by enhanced CASE STUDY 4 customer service through the launching of mobile applications. The management introduced the "Scan and GO" application and wants to enhance the service to make customers feel comfortable. The long-term mainly involves expanding the business, with the company aiming at the opening in more new markets. To achieve this, the company developed another long term goal which deals with investing. The company wants to repurchase shares to ensure that it realizes maximum profits (Wal-Mart, 2015). Improving the Strategy, Mission, and Organizational Structure The current structure is ideal for the organization, and it can be seen from the fact that it has remained unchanged for over 50 years. However, the company might improve its organizational structure by applying better beliefs or values. The company has drawn a lot of criticism on employee compensation and treatment. Beliefs will ensure that the company never forgets its identity and the beliefs of their founder (Lombardo, 2017). It will enhance all the three structures and allow the business to meet its mission, strategy, and organizational structure. CASE STUDY 5 Works Cited Lombardo, J. (2017). Walmart: Organizational Structure & Organizational Culture - Panmore Institute. Panmore Institute. Retrieved 22 March 2017, from http://panmore.com/walmart-organizational-structure-organizational-culture Wal-Mart, (2015). Wal-Mart growth strategy. News.walmart.com. Retrieved 22 March 2017, from http://news.walmart.com/news-archive/2015/10/14/walmart-strategy-drives-growthand-sustainable-returns-plans-20-billion-share-repurchase-program-over-two-years Wal-Mart, (2017). Our History: Sam Walton. Corporate.walmart.com. Retrieved 22 March 2017, from http://corporate.walmart.com/our-story/our-history
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Running head: IMPLEMENTATION PLAN

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Implementation Plan
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IMPLEMENTATION PLAN

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Internal and External Issues

Internal and external factors have an effect on management every day. It pertains to the
inside and outside world of the organization that has the capacity to make positive or negative
impact. Some external issues are beyond the control of the company. External and internal issues
of Wal-Mart are based on planning. There are certain strategies required during a crisis and
certain goals may need to be altered depending on issues that come up. Organizing is also
affected by these factors. Management needs to allocate available resources through organizing
internal and external issues accordingly. Leadership is another function affected by these issues.
Further, controlling function is also affected since management should be able to anticipate
future issues (Stankevičiūtė, Grunda, & Bartkus, 2012). These management issues are affected
by the following factors which are internal and external to the operations in Wal-Mart. In the
internal capacity, Wal-Mart focuses on the customer needs. An employee is required to be as
close as ten feet to a customer. The company is also focused on value by offering low priced
goods and giving discounts. The company organizational structure gives em...


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