A Case History in Innovation

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Business Finance

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Running Header: 3M’S INNOVATION APPROACH

3M’s Innovation Approach
Institutional Affiliation
Date

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3M’S INNOVATION APPROACH

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After the failure of one of the 3M’s product, the product which later went
development and emerged to be one of the most popular product that is still I use today.
Following the breakthrough of the sand paper product, the company became one of the most
successful companies and began manufacturing more and more successful product that turned
up profit in the market (Amabile, 1988).
The scotch tape which was introduced in the 1930s was one such product that gained
profit for the company. The product, which was a transparent tape that had adhesive, served
the purpose for sealing cellophane goods from the supermarket. In the end, the tapes became
highly useful in other areas, for exam...


Anonymous
Really useful study material!

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