persuasive advertisement speech

timer Asked: Apr 17th, 2017

Question description

Choose an advertisement from a newspaper, magazine, direct mail or online source. (An ad on YouTube that is about 30 seconds is acceptable.)

Analyze the ad in regard to an element of persuasion

Ethos - Credibility – source of the ad. Does the company/organization/person use who or what they are to influence the audience? If so, how?

Logos – logic/logical argument – is any of the argumentation strategies discussed in class incorporated into the message?

Pathos – appeal to emotion – does the content connect to or stir an emotion(s)? What emotion does it evoke? How? Was it appropriate for the product?

Prepare a 2 minute presentation.

In your presentation:

1. Preface the ad. Introduce what we are about to see. Prepare the audience to receive it.

2. Show the ad. You will present the ad itself either through use of the projector via document camera or projector via computer where you have scanned the ad into a PPT slide or show through YouTube or some other means.

3. Present your analysis. What elements of persuasion are present and discuss how they are used. Assess how effective you believe the ad to be.

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