Need help on marketing assignment

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Need assistance on my marketing assignment free of plagiarism

The Company used in week two was APPLE INC.

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Marketing Research Report • Thinking about the same company or organization from your Week 2 assignment, your company has decided to launch a new product Write a 1,050- to 1,400-word paper and include the following information. • • • • • Define the Target Market for your company or organization using demographic, psychographic and behavior based descriptions. Discuss how the new product might appeal to your Target Market. Provide at least one question in each of the above categories you would ask your Target Market to help in developing the Marketing Strategy for this new product. Describe the type Market Research process(es), Primary and/or Secondary, you will use to answer these questions and why you chose these particular methods. Once you have finalized your product based on your Market Research, outline your organization's internal Product Development Process that will take the product from idea to available for sale. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Grading Content: Paper demonstrates solid understanding and insights related to the topic. Critical thinking was demonstrated and appropriate quotes and graphics were used to support positions taken and ideas discussed. 6 Points; Organization: Paper began with an introductory comment and, using Section Headings as a sort of outline to highlight assignment content, flowed to logical conclusions. 2 Points; Mechanics: Grammar and spelling are at University level, APA guidelines are adhered to and Reference Page was provided. 2 Points; Paper met length expectations. Paper was submitted on time. Marketing Research Paper Grading Guide MKT/421 Version 15 Individual Assignment: Marketing Research Paper Purpose of Assignment Marketing research is the foundation of marketing, and provides marketers with insight and information necessary to determine how to introduce new products and enter new markets. With the right information, marketers can reach solid conclusions and make the best decisions possible to reach their customers successfully, offer products and services that provide more value than the competitive alternative, and reduce their business risks. Resources Required Marketing Chapter 1, Marketing Chapter 5, Marketing Chapter 8, Marketing Chapter 10, Marketing Chapter 11 Grading Guide Met Content Partially Met Not Met Total Available Total Earned 7 #/X Partially Met Not Met Comments: Choose the target market for your product, and describe it in detail. Create a new product which would appeal to your market. Develop at least one question for each characteristic of the target market that will be important for you as you determine the marketing strategy for this new product. Recommend the best methods of conducting marketing research to answer these questions, and why you chose these particular methods. Outline the steps you will take to bring your product to market from idea generation to commercialization. The paper is 1,400 words in length. Met Writing Guidelines The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page (at least three references are used, at least one of which must come from the University Library). Copyright © 2015 by University of Phoenix. All rights reserved. Comments: 1 Marketing Research Paper Grading Guide MKT/421 Version 15 Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total # Total Available Total Earned 3 #/X 10 #/X Additional comments: Copyright © 2015 by University of Phoenix. All rights reserved. 2
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Running head: MARKETING RESEARCH REPORT

Marketing Research Report
Name
Institution
Date

MARKETING RESEARCH REPORT
Introduction
Marketing involves all the activities of a given company related with purchase and sales
of a specific product or even service. Marketing may include, selling, advertising and delivery of
products to people. Marketing is always aimed at getting the attention of the target market by use
different methods (Malhotra et al., 2013). The methods may include; use of slogans, celebrity
endorsements, packaging designs as well as the media exposure.
Target market
The demographic market usually focuses on the specific gender, income level, education
level or even age group. Demographically, target market for Apple Inc. would be the teenagers,
students, kids, business people as well as the adults. Most of the teenagers use iPods often for
numerous reasons. The reasons may include the need to socialize with their friends, to listen to
music as well as visiting Facebook, twitter etc. on regular basis. In addition, the Apple products
have numerous gaming apps which appeal much to the teenagers. Currently, iPod is a trend with
many teenagers.
University and college students are also targeted market for the Apple Inc. most of the
students use the Apple Inc. products like MacBook’s, iPhone’s, and iPad’s to quickly write down
their notes. The notes are then stored organized in the devices for future retrieval. The main
advantage of the Apple products is that they are portable hence carrying them to and from school
is very easy.
The kids and young children make the other group of the target market for Apple Inc. the
devices like the iPads and iPods are easy to use since they have a high-quality t...


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