The 4Ps, Assign #11: Critical Thinking 8-7.

Anonymous
timer Asked: Apr 19th, 2017

Question description

Exercise 8-7 (pg. 260 of text)

  • You must use APA style (6th edition).
  • In addition, you are required to use Microsoft Word for PC or Mac as your word processer. It is not acceptable to use "Notes."
  • Remember to cite all sources. Anything you write that is not an original idea - this might be a quote or an idea inspired by another author, from a book, magazine, paper, the Web - is a source and needs to be cited.
  • Follow APA guidelines for parenthetical citations and develop a Reference page to be attached at the end of your paper.
  • Submit your document via the assignment link: Assign #11: Critical Thinking 8-7.
  • Find an example of a company that launched a new consumer product within the past five years.
  • Develop a presentation showing how the company implemented the 4P's in launching the product and report on the product's success since the launch.

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