E-Marketing Customers, marketing homework help

User Generated

gnfpurg76

Business Finance

Description

E-Marketing Customers

President Learner is concerned about the e-business's ability to service his company's patient members effectively. He wants you to address his concerns by examining the online methods used by the e-business to understand, profile, and analyze the digital customer.

Primary Task Response: Within the Discussion Board area, write up 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

  • Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits.
  • Discuss the role of computer-mediated applications in digital consumer behavior, such as digital consumer decision support systems (CDSSs), intelligent agents, and how they result in different patterns of interaction than for traditional consumer engagement in the physical marketplace.
  • Discuss how the e-business’s digital customer behavior for online services overlaps with the traditional customer behavior approach for services provided in physical interpersonal settings.

Relate your knowledge of traditional consumer behavior concepts to online methods for customer understanding and interaction.

Include reference Web site links that provide examples of the digital customer profiling and interaction techniques you described.

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Explanation & Answer

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Running Head: E-MARKETING CUSTOMERS

E-Marketing Customers
Name
Instructor
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Date

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E-MARKETING CUSTOMERS

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This is the 21st century and most of the business activities are migrating from the analog
to digital environment. Thanks to the technological inventions and innovations. The number of
the online users is increasing day by day and the e-commerce is taking a different direction.
There are various characteristics that can be used to identify and profile a large number of the
online users. First, they can be identified through searching for users who share the same
demographic characteristics. This may be got from the Google Analytics which gets information
about online users such; originating network, state, city, and even the previous visits (H...


Anonymous
I was struggling with this subject, and this helped me a ton!

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