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Business Model and Strategic Plan Part I and II to complete this paper.

Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

  • Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
    • Market share
    • Revenues and costs
    • Profitability
    • Competitive position
  • Customer Value Perspective, which includes strategic objectives in areas such as:
    • Customer retention or turnover
    • Customer satisfaction
    • Customer value
  • Process or Internal Operations Perspective, which includes strategic objectives in areas such as:
    • Measure of process performance
    • Productivity or productivity improvement
    • Operations metrics
    • Impact of change on the organization
  • Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:
    • Employee satisfaction
    • Employee turnover or retention
    • Level of organizational capability
    • Nature of organizational culture or climate
    • Technological innovation

Evaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.

Create at least three strategic objectives for each of the four balanced scorecard areas. Base your solutions on a ranking of alternative solutions that includes the following:

  • Identify potential risks and mitigation plans
  • Analyze a stakeholder and include mitigation and contingency strategies.
  • Incorporate ethical implications

Develop a metric and target for each strategic objective using a balanced scorecard format.

  • Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)

Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following:

  • Define the purpose.
  • Define the audience.
  • Identify the channel(s) of communication and why you selected that channel.

Format paper consistent with APA guidelines.

Unformatted Attachment Preview

1 Business Model and Strategic Plan Part II: SWOTT Analysis Paper Cloranique Henderson BUS/475 April 15, 2017 Faculty Name 2 EXTERNAL ENVIRONMENT IMPACTING FACTOR STRENGTHS WEAKNESS OPPORTUNITIES Legal & Regulatory THREATS Diverse legitimate frameworks in nations of operations. The organization needs to satisfy the legitimate limitations to be permitted to work in a nation. This uses up a considerable measure of cash as it tries to satisfy the confinements and to contract employees whose attention is exclusively on guaranteeing consistence with set principles in nations. Global Revelation of new global markets. Economic Economic drop in the 3 US & Europe. More grounded dollar that is antagonistically influencing the measure of abroad income. Technological High innovative improvement rates. The organization requires to put a ton of resources in innovative work to guarantee that it stays up with the latest with the innovation changes. Innovation Brand products & services will expand income Innovation facilitates planning for a long time. 4 Spread services & software sectors. Social Developing data on request instruments market. Environmental/ecological IBM's reliance on vast business is likewise a twofold edged sword. Serious competition implies that business need to think of options for raising income. This implies for a business to survive, it needs to outline items for the littler firms. Competitive analysis Expanding interest •Expensive software & of cloud based service solutions software. IBM's has a chance to enter •High competition in and overcome new the distributed markets by computing market 5 satisfying these requirements. •Intense competition in prescient analytics INTERNAL ENVIROMENT IMPACTING FACTOR STRENGTHS Strategy It has an WEAKNESS unmistakable methodology including; data analytics, its cloud, building portable security in organizations. Structures Strategic Acquisition Process & Systems Driving supplier of it services. Resources Dormant development coming about because of powerless OPPORTUNITIES THREATS 6 customer spending, drowsy demand coming from software sector. Goals Strategic Capabilities Development in Key activities key objectives into are developing intriguing new at a solid rate, territories yet its center New business are collaborations with definitely not. Microsoft what's more, Apple will fortify the business with co-created cloud based middleware & applications. Culture Concentrate on developing the gainfulness levels has 7 prompted decrease of the aggregate representative advantages when contrasted with its rival. This has prompted a poor demeanor among the workers as they feel that the organization is not investigating their needs. The general impact is wasteful execution because of low inspiration levels. Technologies Open power 8 program give base advancements to abroad firms subsequently new abroad collaborations. Innovations Expansion Intellectual Property The organization is outstanding for its licensed innovation management everywhere throughout the world. Along these lines, organizations frequently look for its administrations to guarantee the security of their protected innovation and keeping 9 implementing them by means of consultation and market examine. Leadership Brand Reputation Economic, Legal, and Regulatory Forces and Trends The economic patterns worldwide are fluctuating with moderate development rate in the Western areas and higher development rates in the upcoming economies, for example, India & China. Universal organizations are presently moving to put resources into the developing nations to get advantage from new markets & cheap manpower. The proof can be seen with China developing at a normal rate of 7.5% and U.S.A averagely at 3%. Socioeconomics change also is another financial pattern worldwide (Tang, Teo, & Wei, 2011). The aged populace is developing at a rate of 200% or more every year while the youthful generation grows gradually particularly in the established markets. The change implies that organizations need to think of a broadened line of items to deal with the aging populace while in the meantime attempting to enroll youthful laborers into their organizations. Likewise, data innovation improvement worldwide is making it simpler for individuals to obtain merchandise and ventures whenever anyplace on the planet. To contend viably, every one of the organizations need to adjust to offering items both through the web and physical stores to serve every one of the customers. 10 There exist fixing of legitimate & regulations in numerous nations. Governments are acquainting legitimate frameworks with shield the local organizations from intense competition that accompanies global organizations. The guidelines additionally secure the privileges of laborers by guaranteeing that they get an acceptable wage. They additionally advocate for different advantages, for example, human services and work wounds protection. A case of regulatory structure is when the government endeavors to guarantee that no organization hoards the economy as that would prompt uncalled for government. Critique How Well the Organization Adapts to Change Apple has possessed the capacity to adjust to changes in the past in a moderate way. For instance, it took the organization quite a long while to change from being a manufacturing based organization to service conveyance in the market. The failure of the management to settle on the correct choices to change with the patterns in the market, prompted the 1990 emergency in the organization. In 1993, the organization enlisted the hugest misfortune in its history (Tang, Teo, & Wei, 2011). It was however ready to recoup through the acquaintance of another CEO to manage the company. Since the organization did not recognize the real issue for long time demonstrates that it not easy to change. Presently, the offers of the organization are declining and the organization is confronting significant competition from Google and different organizations. For instance, it was not able win back a critical government contract since items had less quality when contrasted with Amazon. Apple is yet to roll out any improvements to recoup from the falling benefits. It will enthusiasm to watch how Apple arrangements to stay aware of the adjustments in the environment sooner rather than later. Supply Chain 11 Apple has possessed the capacity to adjust an incorporated supply structure for the majority of its organizations. The supply structure includes every one of the parts of the organization ideal from acquirement of stock, production of products, a coordination’s division & client relations & satisfaction (Weele, 2015). It is in a similar production network that stock administration is directed to guarantee proficiency in the organization. To have a beneficial outcome in the organization, the organization ought to do stakeholder's training. Train the providers to guarantee they comprehend the need to give quality items, converse with representatives so they can better serve the clients and find what items are required in the market. Taking after the above strides will make higher incentive in the association and prompt higher incomes. Issues and/or Opportunies The best opportunity accessible for the organization is introduction into available new markets. Globalization has made correspondence simpler and it is conceivable to purchase items from anyplace on the planet. Hence, through publicizing, the organization can serve clients from anyplace. Hypothesis Surrounding Each Issue 2. Extreme competition is a noteworthy risk to IBM. There are various organizations delivering similar items and providing them to a similar market. IBM needs to concoct particular exercises to make their products to be more competitive 12 References Tang, C., Teo, C., & Wei, K. (2011). Supply chain analysis (1st ed.). New York: Springer. Weele, A. (2015). Purchasing & supply chain management (1st ed.). Australia: Cengage Learning. Business Model and Strategic Planning Outline BUS/475 Version 6 1 University of Phoenix Material Strategic Planning Outline I. Title Page II. Table of Contents III. Executive Summary IV. Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition V. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan VII. Conclusion VIII. Reference Page Running head: BUSINESS MODEL AND STRATEGIC PLAN Institution: Course title and name: Name: Instructor: Date: 1 BUSINESS MODEL AND STRATEGIC PLAN 2 Introduction Due to the dynamic business environment in the business world today, it is important for any company to consider strategic planning, especially when inventing a new product in the market. This is because it will help the company to gain a competitive advantage. It is, therefore, important for any business organization to have a well-written mission, vision, and values because they play a fundamental role in determining how the company will operate in future. The new product should also meet the needs of the customers, stakeholders and the employees so that there is an efficient management in the company. This paper will analyze the importance of innovation in conceptualizing the business. It will also explain the business vision, mission, and values for the new service of the company division. Besides, the paper will also look at some of the customer needs and how they can be addressed using the new product. The company that I will deal with in this case is the Apple Company. It is a technological company that is based in Cupertino in California. The company develops, sells and designs cellular phones and other electronic devices to consumers around the world. New Service for The Company Customer Needs and Achieves Competitive Advantage. The electronic industry has faced stiff completion in the recent past. There are many similar companies such as Samsung and Lg that provide similar mobile devices like Apple Company. The company will, therefore, aim at focusing on the needs of the consumer needs. The most critical need that the new service will provide is offering repair services to the esteemed BUSINESS MODEL AND STRATEGIC PLAN 3 customers in case their mobile devices break. This will help the company to gain a competitive advantage. Gaining a competitive edge over the similar mobile providers is one of the key aims of the company. The company will focus on adhering to the core values of the enterprise such as deep collaboration and cross-pollination with the groups so that they can innovate new repair systems that others cannot afford to offer. The executives in the company will also focus on making investments that will help in promoting innovation of the device repair services of the enterprise. Focusing on innovation and invention will help the company to know about some of the changes that are likely to occur in the market (Sun, 2014). This will helps the company to offer affordable repair services for the consumers with the latest mobile hardware thus gaining a competitive advantage. The new product will help the company to gain a competitive advantage because it will have a positive brand image in the market. This will enable it to be easily recognized by the potential customers in the market. Apple Company will also have a high control over its public image which will make the brand to be seen first by the customers thus attracting more customers and gaining a competitive advantage. Vision Statement/Business Model The strategic plan of a company should have a vision statement. This is because it provides us with the ability to know about the image of what the company aims at achieving in future if the mission of the company is achieved. The vision is, therefore, the declaration of the organization BUSINESS MODEL AND STRATEGIC PLAN 4 of its set mid-term and long-term goals. A Business model is a strategy that is employed by a company so that it can generate revenue from the service that is being offered. In this case, the business model will help Apple Company to market its new service that is offering mobile device repair to the customers. The model that will be used by the company is the offering the services through the retail channels and the partners in the retail and web channels. The model is a variation of the razor and blades model which will mean that the company will sell the products at a low price to increase the sales of the complimentary products (Dhebar, 2016). Vision, Mission and Value The vision of the new company is to build a strong relationship with the local customers through the implementation of a strong marketing plan that will enable the company to have the international relationship as the best company in offering quality services to the customers. The mission statement, on the other hand, is to provide the esteemed customers with a solution to the repair of their mobile phones. This will enable the company to create a rapport with the potential customers in the market. Some of the core values for the new service in the company is dependability offering innovation and also community involvement. The core values entail the guiding principles that are valued by the stakeholders in the company. The above vision, mission and core values are in align with those that are formulated by the organization because the company aims at innovating new products in the market. It aims at controlling the technologies in the market. Also, their enterprise aims at ensuring that there are high standards of community development and engagement in all its products (Rachet, 2014). This corresponds to their mission and vision of the new service that will be provided by the company. The mobile service sector for the new product will focus on providing quality services to the consumers. BUSINESS MODEL AND STRATEGIC PLAN 5 Summary In summary, the implementation of the new service in the market in conjunction with a well-structured strategic plan will help Apple company to be one of the leading businesses in the technology industry. The core values of the company will be well elaborated in the mission and vision statement of the enterprise. These values structured by the management of the business will play as a guiding force in the company for the decision-making the process by the employees, managers and the executives. The core values for the stakeholders also need to be put into consideration. Through the implementation of this plan, the company will achieve its mission, expand the market structure and gain a competitive advantage over the competitors. Guiding Principles and Values Some of the guidelines for the decision is commitment and offering quality services to the consumers. Through the adoption of the new product, the company will perform the role of social responsibility because it will ensure that there is community development by offering high-quality services. It will also build the strong relationship with the community members as well as focusing on the ethical behaviors that are accepted by the community members. Conclusion In conclusion, the new service which is the provision of repair services for the consumers will enable the company to achieve the mission and vision of Apple Company. The new service will be designed in such a way that if fits with the organizational mission, vision, and the core values. Since it is necessary to observe the social responsibility issues, the new service will be by these guidelines. This will help it to gain a competitive advantage and achieve the set goals and objectives. BUSINESS MODEL AND STRATEGIC PLAN 6 References Dhebar, A. (2016). Razor-and-Blades pricing revisited. Business Horizons, 59(3), 303-310. Morris, M., Schindehutte, M (2015). Is the business models a useful strategic concepts? Conception, theoretical, and empirical insight. Journal of Small Business Strategy, 17(1), 27-50. Rachet, B. (2014). Swot Analysis of Apple Inc. Docs. School Publications. BUSINESS MODEL AND STRATEGIC PLAN 7 Sun, C. C., Lin, C. C., Chang, S. C., & Tasi, H. Y. (2014, January). The Role of Strategic Alliance in Gaining Sustainable Competitive Advantages. In Academy of Management Proceedings(Vol. 2014, No. 1, p. 13105). Academy of Business Management. Tidd, J., Bessant, J. R., & Pavitt, K. (2013). Managing innovations: integrating technological, markets and organizational changes (Vol. 4). Chichester: Wiley. Freel, M. S. (2015). Pattern of innovations and skills in small firms. Technovation, 25(2), 123134. Cooke, P., & Wills, D. (2014). Small businesses, social capital and the enhancements of business performance by innovation programmes. Small business and economic, 13(3), 219-234. BUSINESS MODEL AND STRATEGIC PLAN 8
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Explanation & Answer

Attached.

Business Model and Strategic Planning Outline
BUS/475 Version 6

1

University of Phoenix Material
Strategic Planning Outline
I. Title Page
II. Table of Contents
III. Executive Summary
IV. Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition
V. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Supply and
Value Chain Analysis
VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic
Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan
VII. Conclusion
VIII. Reference Page


Running Head: STRATEGIC PLAN

1

Strategic Plan
Institution Affiliation
Date:

STRATEGIC PLAN

2
Table of Contents

Executive summary

3

Value, mission, and value proposition

3

SWOT analysis

4

Balanced scorecard

5

Impact of balance scorecard on stakeholders

6

Metric and target

7-8

Communication plan

8-9

STRATEGIC PLAN

3

Executive Summary
Apple Company plans to open a new division that will focus mainly on repairing devices
for customers in the case they break. The firm will follow its core values that involve
collaboration and cross-pollination between different groups. These groups will be responsible
for providing new innovative strategies that will be used by the repair services as well as
generate new repair systems that other firms cannot offer. Additionally, the new division’s vision
is to establish relationships with the local customers by utilizing an effective marketing plan that
will provide quality services to the clients. Also, Apple’s new sector primary mission is centered
on providing the customers with solutions regarding how to repair their devices.
A SWOT analysis for the company will be used to identify the internal and more so the
extent of the external environment within which the new division will operate in. Moreover, in a
bid to determine the strategic objectives, the new division will have to accomplish a balanced
scorecard, and its impact on stakeholders will be developed. Moreover, communication will also
be significant in determining the new division will make ...


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