Business-to-business customer exchanges among the e-business's business/organizational customers , marketing homework help

User Generated

gnfpurg76

Business Finance

Description

The e-business’s board of trustees wants Will Learner to provide assurances that the e-business’s health institute’s traditional customer constituents are served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute Web site, to facilitate more adaptable links among the e-business customer types.

As a team, you will draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections availed by the e-business’s health institute Web site portal:

  • Business-to-business customer exchanges among the e-business's business/organizational customers
  • Business-to-customer exchanges between the e-business's business/organizational customers and its individual consumer network of online users and visitors
  • Customer-to-business exchanges between the e-business's individual consumer students/users and business/organizational customers
  • Customer-to-customer exchanges among the e-business's constituents

In addition, President Learner has made you aware of the extreme concern among powerful members on the Med Ed board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team’s presentation should also propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural ethnic health care education diversity considerations.

Individual Portion:
Each member of the team should research and complete the e-business presentation slides for one of the following:

  1. B2B-pattern e-marketing processes that entail exchanges among business/organization customers (e.g., financial donors supporting suppliers/vendors, or advertisers promoting educational involvement of health care organizations): 2 slides
  2. B2C-pattern e-marketing processes that entail exchanges between business/organization customers and individual consumer students/users (e.g., health care organizations and practical student learning, or government agencies and student financial aid): 2 slides
  3. C2B-pattern e-marketing processes that entail exchanges between individual consumer students/users and business/organizational customers (e.g., administrative records management for health care organizations, or online advertising graphics for advertising sponsors): 2 slides
  4. C2C-pattern e-marketing processes that entail exchanges among individual consumers (e.g., providing health care education webzine/blog subscriptions, or selling health care education merchandise such as electronic textbooks and virtual lab programs): 2 slides
  5. Ethical and cross-cultural considerations related to the e-business's online safeguards for health care education and student ethnic diversity: 2 slides.

I only need question 2 done for this assignment under Individual Portion with 200 - 250 speaker notes


User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hello there, below is the completed assignment as per the requirements.
Kindly go through it and if there be anything that needs correction, I will be
glad to do it and if satisfied kindly review me. Thank you

BUSINESS-TO-CUSTOMERS (B2C)
Name:
Course:
Date:

BUSINESS-TO-CUSTOMERS (B2C)







Here the industries engage directly with the end customers.
Per purchaser volume of transaction is low but the number of
clients repaired is large.
Need to do a lot of promotion, b...


Anonymous
Goes above and beyond expectations!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags