Description
i should start a pharmaceutical company in Russia. so I need business proposal plan. I've started writing it, I've attached my work, you can use it
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Explanation & Answer
Attached.
Running Head: BUSINESS PLAN PROPOSAL
Business Plan Proposal
Institution Affiliation
Date:
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BUSINESS PLAN PROPOSAL
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Executive Summary
Shifo is a pharmaceutical firm that will manufacture, distribute and manufacture generic
and brand named drugs in Russia and will be located in the Kaluga region. The goals of the
company: to improve existing drugs for a large number of diseases; to discover new drugs.
Traditionally, the business model of the pharmaceutical companies is supposed to bring high
sales revenues.
The Russian pharmaceutical industry is one of the fastest-growing in the world, with
annual growth over 10% percent. In 2013, the market turnover was more than RUB 1 trillion. In
March 2009, Russia’s president approved the development strategy for the pharma industry until
2020. According to the program with USD 5.9bn budget, by 2020 the share of drugs made in
Russia should reach 50% of the overall consumption regarding value. Today this indicator
amounts to roughly 20-25%. Thus, first and foremost, the state will finance the purchase of drugs
produced in Russia. Our company also will be the beneficiary of the government’s support
measures.
The most attractive regions for investments in the pharmaceutical sectors are the Kaluga
and Yaroslavl regions. So, I chose the Kaluga region; it is not by chance. The companies
registered in the region have a wide range of regional tax benefits from lower income tax rates to
complete duties for a specified period.
Business Model Proposal
Shifo plans to provide Russian citizens with safe and quality pharmaceuticals. One of the
essential sectors of the public is health care and as such Shifo wants to maintain the importance
BUSINESS PLAN PROPOSAL
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of care in the Russian nation. Therefore, by starting a pharmacy business in the nation, Shifo will
follow its vision, mission and core values, value proposition to meet its objectives.
The vision of the company is to be the best supplier of drugs of a wide range of diseases
in the nation and also discover new drugs that can help cure various diseases in the nation. The
mission of Shifo is to provide safe and quality drugs to the public to promote good health to all
persons in Russia. Also, the core value of Shifo is to ensure that the business meets all the legal
requirements in the nation before commencing its operations. The value proposition for the
pharmaceutical includes:
› Keep an excellent reputation for product development and innovation
› Involvement in put on technical engineering skills to invention heightening
› Experience in customizing merchandises to meet wishes of diverse markets
› Ability to formulate existing products to prolong life cycles
› Combined technical, logistical, customer support and communications strengths to enable rapid
response to market changes
The first essential step to starting the pharmaceutical in Russia is ...