Effects of Advertising Presentation

timer Asked: Apr 21st, 2017

Question description

  • Fast food
  • Research the Internet to analyze how that product or service has been advertised.Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
    • Who determines ethical standards for advertising?
    • In what ways has advertising affected American culture?
    • What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
    • Discuss some of the critical issues that may arise from the following areas:
      • Children and advertising
      • Advertising in schools
      • Health and advertising
      • Political advertising
    • Find one example of a commercial that strikes you as particularly creative and appealing:
      • What are the elements that are unusual?
      • What is the target group of the commercial?
      • How does the commercial appeal to consumers?
      • Why do you believe this commercial to be effective in brand name recognition?
      • How are ethical standards met (or pushed to their limits)?
    Illustrate your findings with specific examples. List any references on the last slide.Format consistent with APA formatting guidelines

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