DeVry BUSN 412 Business Policy - Week 8 Course Project Paper

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timer Asked: Apr 21st, 2017

Question Description

Use your Course Project organization selected during Week 2 for this assignment.

I have attached my project chosen (Apple Inc.) for this assignment. Please see attached word doc. Thank you.

COMPANY NAME, WEBSITE, and INDUSTRY

State the company name, website address, and industry.

BACKGROUND and HISTORY

Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data.

NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information.

ANALYSIS VIA PORTER’S FIVE FORCES MODEL

Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure.

STRATEGY USED

How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies, THIS IS CRITICAL.

Specific STRATEGY(S)

Choose six specific strategies from this list.

Ensuring Coherence in Strategic Direction

Value Chain Analysis

Resource View of Firm

Industry Life Cycle Strategies

Turnaround Strategies

Vertical Integration

Portfolio Management and the BCG Matrix

Strategic Alliances and Joint Ventures

Achieving Competitive Advantage

Entry Model

Entrepreneurial Strategy

External Governance Control

Linking Strategic Rewards

Creating Ambidextrous Organization Designs

Leadership

Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.

COURSE OF ACTION RECOMMENDED

If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action.

OPINION

What do you think of this case study? Describe what you believe are the lessons learned from this case.

REFERENCES

When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial.

FORMAT

Use a title page.

Font: Use Times New Roman, 12 point.

Place your name in the upper left hand corner of the page.

Each section of your paper should be headed by the bolded, capitalized item described above.

Indent paragraphs.

Insert page numbers bottom right.

Paper length should be six to eight double-spaced pages not including title page, references, or illustrations and tables.

Use APA citations throughout the paper. If you are not familiar with APA citation, refer to tutorial, which is contained in the last section of our course Syllabus.

Include a separate Reference page at the end of the paper.

Please prepare reference page as follows.

References

Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management (6e). Boston: McGraw-Hill Irwin.

Unformatted Attachment Preview

In the News 1 In The News DeVry University Professor Elaine LeadLove-Plant BUSN 412 Lloyd Ryan Bantugan D40518000 In the News 2 Introduction My selection for my course project organization is Apple. Apple Inc., incorporated on January 3, 1977, designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players (Reuters.com). I chose Apple because of its ease of use, dependability, and high quality customer service that I have experienced over the years. Moreover, they integrate quite seamlessly together; hence all of my products are Apple. When it comes to strategic management, an organization must define its mission, vision, and core values in order to align its intended target towards a common goal. Successful business company or organization can only be accomplished if all elements of the strategic management are executed timely and properly. Such marketing strategy, it gives path or sort of compass in the right direction toward its goals in terms of marketing. For example, The Apple sells a variety of associated software, services, accessories, networking solutions and third-party digital content and applications (Reuters.com). This is an excellent intended marketing strategy to its consumers and future generation as technologies are constantly evolving. Porter’s five Forces will be included topic for this paper as it has been analyzed as such in regards of the article of which is intended to provided its current material that relates to my course project subject. The following question will be given an evaluated that is purely about Apple’s success and its strategic management. • Whey and how the news material is important and relevant to the course content using course concepts from this week’s assigned reading? • What practical managerial implications the material has? In the News 3 In the News Apple Inc. Five Forces Analysis (Porter’s Model) Apple has made progress as a standout amongst the most important organizations on the planet. This Five Forces examination gives bits of knowledge about the outside elements impacting the firm. Apple's Five Forces investigation likewise reveals insight into what the organization does to guarantee administration regardless of the negative impacts of outside variables in the focused scene. Built up in 1976, Apple has been through low circumstances. In any case, under the authority of Steve Jobs, the organization has prevailing to wind up distinctly an industry pioneer. In view of this Five Forces investigation, Apple keeps on tending to rivalry and the haggling force of purchasers, which are among the most huge outside elements affecting the firm. Likewise, this Five Forces examination shows that Apple must concentrate its endeavors on these two external components to keep its authority in the business. Overview: Apple Inc.’s Five Forces Apple's strategies are halfway in view of the need to address drives in the outside business condition. These powers can restrict or diminish the company's piece of the pie and revenues. Apple's Five Forces examination, in view of Porter's model, demonstrates the accompanying qualities or powers of external components in the industry condition (Ferguson, 2017): 1. Competitive rivalry or competition (strong force) 2. Bargaining power of buyers or customers (strong force) 3. Bargaining power of suppliers (weak force) 4. Threat of substitutes or substitution (weak force) 5. Threat of new entrants or new entry (moderate force) In the News 4 References Ferguson, E. 2017. Business Management; Apple Inc. Five Forces Analysis (Porter’s Model). Retrieved from: http://panmore.com/apple-inc-five-forces-analysis-porters-model-casestudy Reuters.Com. Reuters. N.p., 2017. Web. 13 Mar. 2017. Retrieved from: "${Instrument_Companyname} ${Instrument_Ric} Company Profile | Reuters.Com". Reuters. N.p., 2017. Web. 13 Mar. 2017.
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