Essay on healthcare Marketing

timer Asked: Apr 21st, 2017

Question description

Advantages and disadvantages of marketing tools used in healthcare.

In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

• Acute care

• Ambulatory care

• Assisted living

• Continuing care retirement community

• Critical access hospital

• Dialysis care

• Home health care

• Hospice care

• Long-term care

• Memory care

• Palliative care

• Pediatric care

• Primary care

• Short-term care (e.g., post-surgery therapy)

• Surgical care • Veterans Administration •

Next, select an environment/location:

• Downtown New York City • Denver, Colorado • Mobile, Alabama • Boston, Massachusetts • Rural Minnesota • Savannah, Georgia • Los Angeles, California • Fort Worth, Texas • Anchorage, Alaska

Finally, select three (3) marketing tools:

• Email

• Newspaper

• Memorandum

• Radio advertisement

• Television

• Telephone

• Social media

• Internet

• Person-to-person

• Billboard

• Referral


• Provide a general overview of your select healthcare system.

• Discuss the demographics of your select location.

• Discuss the advantages of using each marketing tool at your healthcare system and location.

• Discuss the disadvantages of using each marketing tool at your healthcare system and location. • Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.

• Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

• 3-4 page paper excluding front and back matter (APA standards apply).

Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

Tutor Answer

(Top Tutor) Studypool Tutor
School: Cornell University
Studypool has helped 1,244,100 students
flag Report DMCA
Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors