1 multiple-choice question from Strategic Management Decisions Exam

timer Asked: Apr 22nd, 2017

Question description

17. Which of the following is true about a firm following the concept of bricolage?

a. It is a small position that a firm intentionally establishes within a market in which it does not yet compete.

b. It is a lower-end brand that a firm introduces to try to protect the firm's market share without devaluating the firm's existing brands.

c. Executives apply the concept of bricolage when they combine ideas from existing businesses in order to create a new business.

d. It refers to an innovation that conflicts with, and threatens to replace, traditional approaches to competing within an industry.

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