Alaska Airline Navigating Change, management homework help

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Create urgency 1. (a) State what actually occurred in the case regarding Kotter’s first two steps of establishing a sense of urgency and creating the guiding team in a change effort and (b) address each of the critical elements for Section II parts A and B in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 1 and 2.A. Create Urgency 2. Describe a plan to create urgency within the organization and convince stakeholders that this change needs to take place. 3. What processes currently exist for implementing change? How will these processes need to be updated for the proposed change? 4. Describe the strategy you will use to get support from your employees. How will this strategy be effective? B. Build a Guiding Coalition 1. Identify who should be involved in this guiding coalition. Provide rationale for each choice. Kotter likes 50% leaders and 50% managers with experience, while others prefer the composition to be 33% leaders, 33% managers, and 33% informal leaders, but you can assemble the guiding coalition as you see fit. 2. Determine steps you can take to ensure commitment from those involved. Describe those steps.
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Running head: ALASKA AIRLINE NAVIGATING CHANGE

Alaska Airline Navigating Change
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ALASKA AIRLINE NAVIGATING CHANGE

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Alaska Airline Navigating Change

Businesses and organizations experience problems and issues in their businesses on a
regular basis. These operational problems if not managed carefully and quickly can have
significant negative effect on the performance of the business. This can necessitate the business
the organization's businesses to be modified. That is called change management
Organizational change management is not really a one-time process; It really is gradual and
occurs in steps. Among the models to use in organizational change management is the Kotter's
(2006) 8 step change process. The eight steps are:


Create a feeling of urgency,



Form a robust coalit...


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