Utility, Elasticity, and Demand
Question Description
For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.
Assignment Guidelines, Part 1
Prepare a 2-3 page paper in Microsoft Word to address the following:
Assignment Guidelines, Part 2
Using Microsoft Excel:
Remember, quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style.
Assignment 2 Grading Criteria |
Maximum Points |
Discussed the components of marketing, pricing, and distribution as elements of the campaign. |
8 |
Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy. |
32 |
Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments. |
20 |
Illustrated how a change in consumer utility affected the price elasticity of demand. |
20 |
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. |
20 |
Total: |
100 |
This question has not been answered.
Create a free account to get help with this and any other question!
Brown University
1271 Tutors
California Institute of Technology
2131 Tutors
Carnegie Mellon University
982 Tutors
Columbia University
1256 Tutors
Dartmouth University
2113 Tutors
Emory University
2279 Tutors
Harvard University
599 Tutors
Massachusetts Institute of Technology
2319 Tutors
New York University
1645 Tutors
Notre Dam University
1911 Tutors
Oklahoma University
2122 Tutors
Pennsylvania State University
932 Tutors
Princeton University
1211 Tutors
Stanford University
983 Tutors
University of California
1282 Tutors
Oxford University
123 Tutors
Yale University
2325 Tutors