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Information system strategic planning
In today’s business world, competition has been so high such that budget planning or
forecast-based planning is not enough for a business to survive. It thus requires the management
to have a strategic planning mechanism which would oversee the development of the business.
This is because strategic planning defines clearly the objectives with the assessment of both the
internal and the external factors of the business. This creates the basis for the execution,
assessment, and adjustment of the necessary changes needed for the growth of the business. It is
from this information that Maclin Company has decided to set up a strategic plan to oversee the
functioning of the business.

Mission and the objectives of the company
The mission statement of the business is “honoring and providing better services to the
customers”. As the company provides sales services for body lotion products to different parts of
the country, it will ensure that the service provided is of the highest quality. It will ensure that

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the consumer gets the best products in the market. This will create a strong customer database for
the company. With strong customer base, it will expand the sales capacity of the organization.
The aim of the company is to be one of the leading suppliers in the East coast. This cannot be
achieved without providing quality products to the people. The management will then set up the
needed infrastructure to improve the output of the business. This will include different
warehouses on the major town. This will ensure that the access of the organizational products is
fast for efficient service delivery. The company projects an annual increase of 15% on its sales,
this will be achieved through a strong marketing strategy which will market the different
products. Being the second reputable distributor in the area, this marketing strategy will keep it
at par with its competitors in the market.

Employee input

The employee will also be awarded on grounds of their output in the workplace. The
employees who provide a new market for the company will be rewarded with promotions and
other incentives. This will help the business to create the much-needed motivation to achieve the
set strategic plan. The company will also adopt new technological machines to help in service
delivery to all the targeted areas. This will also make the organization to be able to understand
the current and the future customer demands. With this in mind, the management will be in a
position to plan effectively on the productivity of the company.

Strength, Weakness, Opportunity, and the Threats of the organization

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The strength and weakness are the internal factors which can affect the service delivery in
the organization. With the well-established customer base, it will be easy for the company to
expand its territory. This is because the customer will help in the marketing of the company’s
products through educating the others. On the other hand, the quality of the company’s products
has been known by the customers for a long time. This will boost the marketing capacity of the
organization during the marketing days.

The only threat will affect the company is the growing marketing strategy made by our
competitors. This is continuing to penetrate the market in a faster manner. This makes it hard for
our product to hit the market in the required manner.

As the organization has an established operational system, it will be easy for the
expansion of the company’s infrastructure to accommodate the expected expansion. The quality
of the products will also boost the expected products in the market. This is because the customer
will still be expecting the organization to produce the same quality which is our norm. Through
the good perception the people have on the company, the expansion process will not be difficult
with the current marketing strategy. The management will oversee the whole process of
expansion with a time to time updates on the steps made.

The external threats which may face the organization are the rise in new companies in the
market. These companies...