Integrate concepts from previous lower division classes, Capstone Course Assignment help

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Business Finance

Description

Description:

Deliverable Length: 3–5 pages minimum

Course Objectives:

  • Integrate concepts from previous lower division classes into a comprehensive project
  • Apply hospitality concepts to a real world scenario.
  • Identify, analyze, and apply hospitality marketing data

Assignment:

The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.

  • Develop a marketing plan for your business.
  • Include the following elements in your marketing plan:
    • Define and quantify your target market.
    • Complete a marketing and sales strategy.
    • Complete a competitive analysis.
    • Include a SWOT analysis.

Please submit your assignment.

You will be graded on the following:

Standard

Percentage

Adherence to deliverable length, proper grammar, and APA format. Properly cites all outside sources, including demographic information.

10%

Student defines and quantifies the target market.

10%

Student provides an overview of the product/service mix.

20%

Student outlines marketing/sales strategy.

20%

Student conducts a competitive analysis.

20%

Student conducts a SWOT analysis.

20%

Total

100%

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Explanation & Answer

Please use the last attached document. I look forward to working with you on this.

Running head: MARKETING PLAN FOR A GYM FACILITY

Marketing Plan for a Gym Facility
Name
Institution
Instructor
Date

1

MARKETING PLAN FOR A GYM FACILITY

2

Marketing Plan for a Gym Facility
Target market
Target market refers to a specific group of consumers the business aims for its product
or service offering (Kotler & Keller, 2006). Understanding the target market helps in
designing a proper marketing mix comprising of product, price, promotion and place which
greatly helps in determining value proposition to the potential targeted customer in the
marketplace. A gym facility targets a wider market that may include athletes, normal people
who want to keep fit and people who have health problems. These categories may form
examples of possible markets that may be targeted when putting a gym facility.
Quantification of the market
Quantification if the market helps in knowing the size and proportion of the target
market. This gives a rough idea of the market share where the product or services offered are
aimed to reach the end user of the product or service (Kotler & Keller, 2006). Quantification
of the market helps in estimating the demand for the business's product or service. A clear and
proper definition of the target market helps a business in targeting consumers that may fo...


Anonymous
Really helpful material, saved me a great deal of time.

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