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What are the key components of an effective marketing plan?
Why is the marketing plan one of the most important elements of the marketing process?
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BUS 1038 South University Savannah Business Competition Legal & Ethical Case Analysis
Legal ScenariosSelect two of the scenarios. Support your responses with appropriate cases, laws, and other relevant examp ...
BUS 1038 South University Savannah Business Competition Legal & Ethical Case Analysis
Legal ScenariosSelect two of the scenarios. Support your responses with appropriate cases, laws, and other relevant examples by using at least one scholarly source from the SUO Library in addition to your textbook for each scenario. Do not copy the scenario text into the paper. Label the beginning of each scenario with the number you selected (e.g., Scenario 1). Cite your sources in APA format on a separate page. Submit your document to the Submissions Area by the due date assigned.Scenario 1: Business CompetitionBRG of Georgia and BARMAX, located in Illinois are the nation’s two largest providers of bar review materials and lectures that are designed to help students study and pass the bar exam for their state. BARMAX began offering Georgia bar review course on a limited basis in 2006 and was in direct, and often intense, competition with BRG from 2007 to 2009 when the companies were the two main providers of bar review courses in Georgia. In early 2010, they entered into an agreement that gave BRG an exclusive license to market BARMAX materials in and to use its trade name Bar/Bri. The parties agreed that BARMAX would not compete with BRG in Georgia and that BRG would not compete with BARMAX outside of Georgia. Under the agreement, BARMAX received $100 per student enrolled by BRG and 40 percent of all revenues over $350. Immediately after the 2010 agreement, the price of BRG’s course was increased from $150 to more than $400. Is their conduct illegal under federal antitrust laws?Scenario 2: Administrative Agencies and EthicsBrian Day is the vice president of new technology development at Future Electronics in Southaven Mississippi. One year ago, he filed an application with the Federal Communications Commission to obtain approval for a new device using satellite technology. Brian met Jenice Brown at an electronics convention two months ago and invited her to his room at the hotel. The two parted ways. Brown worked as the director for licensing approval of new products at the FCC. Two weeks later, Brown wrote Day a letter on FCC letterhead stating, “It was nice to see your name cross my desk on your company’s application for approval of the new satellite device. I’d really like to see you again. Why don’t you come visit me in Washington this weekend?”Day considered requesting that the petition be referred to another director at the FCC. However, he is concerned that the transfer would delay the approval process for at least a year. Day’s chief engineer advised that a key competitor plans to introduce a similar device on the market in three months. Are there any legal or ethical barriers to relationships between corporate officers and members of administrative agencies involved in reviewing or regulating corporate activity?What should Day do? What would you advise Day to do if you were head of human resources or legal counsel for Future Electronics?Scenario 3: International LawReliable Time Inc. imported a shipment of watches into the United States. The watches contained the mark “Lauren” which is a registered trademark owned by Ralph Lauren. U.S. U.S. Customs and Border Protection (CBP) seized the watches pursuant to the Tariff Act, which authorizes seizure of any “merchandise bearing a counterfeit mark.” Ralph Lauren did not make or sell watches at the time of the seizure. Reliable argued that because Ralph Lauren did not make watches at the time of the seizure, the watches it imported were not counterfeit, and the civil penalty imposed by CBP was unlawful. The government argued that the mark was counterfeit and that the Tariff Act does not require the owner of the registered mark to make the same type of goods as those bearing the offending mark. Decide the outcome for the case by providing support from scholarly sources such as the textbook, journal articles, cases and information from the CBP website.Submission Details:Submit your paper In Microsoft Word, using APA style, cite references
Leadership Challenge: Characteristics of The Great Salesperson, marketing homework help
Leadership Challenge: Characteristics of The Great Salesperson
Thad Williams had the kind of problem many sales manager ...
Leadership Challenge: Characteristics of The Great Salesperson, marketing homework help
Leadership Challenge: Characteristics of The Great Salesperson
Thad Williams had the kind of problem many sales managers
wish they could experience more often. He just came out of a strategic planning
meeting with senior management at his company, Logistics Logic (a leading
supplier of logistics solutions for manufacturing companies). The emphasis in
many organizations on supply chain management had created huge demand for the
products and services offered by Logistics Logic. Started by Eric Lemaster in
1985 and originally based in London, the company had developed an excellent
reputation by helping companies become more efficient and effective in managing
the flow of goods in and out of the organizations. Logistics Logic worked with
key players in the supply chain management industry (FedEx, UPS, DHL, and
others) to develop custom-designed hardware and software for unique logistics
solutions. The company had found a great niche for its products by focusing on
medium-sized companies around the world.
Thad had been with the company for 10 years and worked
his way up to Vice President of sales. In the last 15 years the company had
experienced huge growth in Asia. As result, while maintaining offices in
London, Mr. Lemaster decided to move Logistics Logic’s senior management and
operations to Hong Kong in 2001. Revenue exceeded $350 million last year, and
the company had a worldwide sales force of 150. At this meeting, Thad had been
given the go-ahead to hire 20 new salespeople, primarily in Asia. This would
represent one of the largest increases of salespeople in the company’s history
and was based on the goal of taking the company to $400 million in the next two
years.
The typical salesperson was a male in his early 40s with
a technical background in logistics. Interestingly, however, Thad had noticed
that most of the new salespeople (those hired in the last three years) were
women (7 out of 10). Salespeople needed a very good knowledge of logistics and
the fundamentals of contemporary selling. The compensation system allowed
salespeople to earn a good living, with many earning in excess of $125,000 per
year.
Thad had also noticed the typical customer had changed in
recent years. When he started, customers were often men in their 50s who had
little formal education in logistics. Now customers were most often experienced
men and women with formal training in supply chain management.
Logistics Logic, and more specifically Thad Williams,
knew the company’s new salespeople were critical to the organization’s
continued success. The question was, what would make a successful Logistics
Logic salesperson now? (Johnston & Marshall, 2013).
Questions:
1.
What qualities and characteristics do you
think are important for a new salesperson at Logistics Logic? Why?
2.
What kind of person would you recruit
(experienced versus less experienced, age, education, background, etc.)?
7 pages
Ig005 Partiv
Ford is projected 2100 units within the next 12 months at the price of $29,920 per unit. Cost of Goods for each electric v ...
Ig005 Partiv
Ford is projected 2100 units within the next 12 months at the price of $29,920 per unit. Cost of Goods for each electric vehicle is estimated to be ...
George Mason University Install an MS 2019 Server Question
You are on a implementation team which has received a task order to install an MS 2019 Server. The design team has f ...
George Mason University Install an MS 2019 Server Question
You are on a implementation team which has received a task order to install an MS 2019 Server. The design team has forwarded the following top level WBS to you as the project manager:
Task Name
Plan for Project Server 2019 deployment
Prepare for deployment
Install SharePoint Server 2019
Install and configure Project Server 2019
Create the Project Web App site
Your assignment is to create a MS Project plan with the following qualities:
Use the supplied WBS as a top level summary task structure
A minimum of two second level tasks for each summary task
A minimum of 25 work packages for the overall project
Assign 4-6 resources with appropriate hourly rates for assignment to work packages
Ensure there is no resource over allocation
Ensure the work packages have proper durations and predecessors
Configure the project to last a maximum of six months.
Create a cost report for the overall project
BUS 623 Ashford University Management Personal Branding Question
Interviewing and Performance Appraisals[WLOs: 3, 4] [CLOs: 1, 3]The following resources will assist you in the three parts ...
BUS 623 Ashford University Management Personal Branding Question
Interviewing and Performance Appraisals[WLOs: 3, 4] [CLOs: 1, 3]The following resources will assist you in the three parts of this assignment. The resources are also linked within each activity.Filming A Video that Demonstrates ProfessionalismAccessing Your CliftonStrengths Results assessmentRequired Interview QuestionsPart 1: Self-Recorded InterviewWhen you reach the interview phase of the job application process, it is critical to be prepared and have the skills necessary to show your “best self.” In this activity, you will work on interviewing skills and your own personal branding. You want to be able to show your uniqueness and how you are the best fit for the job. That means during the interview you must make a connection between past experiences and skills you possess to the position. You need to be professional and convince the interviewer you are the best person for the job.In your interview,Design interview question responses that convey your personal brand.Deliver responses in an organized, professional, and persuasive manner.All submissions require an upload of the video to the classroom. Submission of a link to a video does not fulfill the submission requirements. Please visit Week 2 - Assignment Video Submission to upload your video to the classroom.Part 2: Conducting InterviewsAs a manager one of your key roles is having the ability to hire the right people. You need to be able to assess candidates and come to a decision on hiring. In this activity, you will work on devising interview questions that will help in this process.For your three interview questions,Devise insightful interview questions that allow you to assess candidates.Defend the rationale for choosing the three interview questions.Part 3: Performance AppraisalsIn leading people, it is critical to be able to provide meaningful feedback in the performance review process. Nearly all companies have an annual review process. In this activity, you will practice written performance feedback.Your performance appraisal shouldAssess employee performance.Rewrite performance appraisals feedback.Submission: You are required to submit the following items to earn a grade for this assignment.Part 1: Submit your Self-Recorded Interview video file (MP4) to the Canvas page, Week 2 – Assignment Video Submission.Parts 2 and 3: Submit your word document on conducting interviews and performance appraisals to Waypoint below. Your responses must be approximately 350 words each. Please review the Part 2: Conducting Interviews and Part 3: Performance Appraisals interactive above for more information and instructions.
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BUS 1038 South University Savannah Business Competition Legal & Ethical Case Analysis
Legal ScenariosSelect two of the scenarios. Support your responses with appropriate cases, laws, and other relevant examp ...
BUS 1038 South University Savannah Business Competition Legal & Ethical Case Analysis
Legal ScenariosSelect two of the scenarios. Support your responses with appropriate cases, laws, and other relevant examples by using at least one scholarly source from the SUO Library in addition to your textbook for each scenario. Do not copy the scenario text into the paper. Label the beginning of each scenario with the number you selected (e.g., Scenario 1). Cite your sources in APA format on a separate page. Submit your document to the Submissions Area by the due date assigned.Scenario 1: Business CompetitionBRG of Georgia and BARMAX, located in Illinois are the nation’s two largest providers of bar review materials and lectures that are designed to help students study and pass the bar exam for their state. BARMAX began offering Georgia bar review course on a limited basis in 2006 and was in direct, and often intense, competition with BRG from 2007 to 2009 when the companies were the two main providers of bar review courses in Georgia. In early 2010, they entered into an agreement that gave BRG an exclusive license to market BARMAX materials in and to use its trade name Bar/Bri. The parties agreed that BARMAX would not compete with BRG in Georgia and that BRG would not compete with BARMAX outside of Georgia. Under the agreement, BARMAX received $100 per student enrolled by BRG and 40 percent of all revenues over $350. Immediately after the 2010 agreement, the price of BRG’s course was increased from $150 to more than $400. Is their conduct illegal under federal antitrust laws?Scenario 2: Administrative Agencies and EthicsBrian Day is the vice president of new technology development at Future Electronics in Southaven Mississippi. One year ago, he filed an application with the Federal Communications Commission to obtain approval for a new device using satellite technology. Brian met Jenice Brown at an electronics convention two months ago and invited her to his room at the hotel. The two parted ways. Brown worked as the director for licensing approval of new products at the FCC. Two weeks later, Brown wrote Day a letter on FCC letterhead stating, “It was nice to see your name cross my desk on your company’s application for approval of the new satellite device. I’d really like to see you again. Why don’t you come visit me in Washington this weekend?”Day considered requesting that the petition be referred to another director at the FCC. However, he is concerned that the transfer would delay the approval process for at least a year. Day’s chief engineer advised that a key competitor plans to introduce a similar device on the market in three months. Are there any legal or ethical barriers to relationships between corporate officers and members of administrative agencies involved in reviewing or regulating corporate activity?What should Day do? What would you advise Day to do if you were head of human resources or legal counsel for Future Electronics?Scenario 3: International LawReliable Time Inc. imported a shipment of watches into the United States. The watches contained the mark “Lauren” which is a registered trademark owned by Ralph Lauren. U.S. U.S. Customs and Border Protection (CBP) seized the watches pursuant to the Tariff Act, which authorizes seizure of any “merchandise bearing a counterfeit mark.” Ralph Lauren did not make or sell watches at the time of the seizure. Reliable argued that because Ralph Lauren did not make watches at the time of the seizure, the watches it imported were not counterfeit, and the civil penalty imposed by CBP was unlawful. The government argued that the mark was counterfeit and that the Tariff Act does not require the owner of the registered mark to make the same type of goods as those bearing the offending mark. Decide the outcome for the case by providing support from scholarly sources such as the textbook, journal articles, cases and information from the CBP website.Submission Details:Submit your paper In Microsoft Word, using APA style, cite references
Leadership Challenge: Characteristics of The Great Salesperson, marketing homework help
Leadership Challenge: Characteristics of The Great Salesperson
Thad Williams had the kind of problem many sales manager ...
Leadership Challenge: Characteristics of The Great Salesperson, marketing homework help
Leadership Challenge: Characteristics of The Great Salesperson
Thad Williams had the kind of problem many sales managers
wish they could experience more often. He just came out of a strategic planning
meeting with senior management at his company, Logistics Logic (a leading
supplier of logistics solutions for manufacturing companies). The emphasis in
many organizations on supply chain management had created huge demand for the
products and services offered by Logistics Logic. Started by Eric Lemaster in
1985 and originally based in London, the company had developed an excellent
reputation by helping companies become more efficient and effective in managing
the flow of goods in and out of the organizations. Logistics Logic worked with
key players in the supply chain management industry (FedEx, UPS, DHL, and
others) to develop custom-designed hardware and software for unique logistics
solutions. The company had found a great niche for its products by focusing on
medium-sized companies around the world.
Thad had been with the company for 10 years and worked
his way up to Vice President of sales. In the last 15 years the company had
experienced huge growth in Asia. As result, while maintaining offices in
London, Mr. Lemaster decided to move Logistics Logic’s senior management and
operations to Hong Kong in 2001. Revenue exceeded $350 million last year, and
the company had a worldwide sales force of 150. At this meeting, Thad had been
given the go-ahead to hire 20 new salespeople, primarily in Asia. This would
represent one of the largest increases of salespeople in the company’s history
and was based on the goal of taking the company to $400 million in the next two
years.
The typical salesperson was a male in his early 40s with
a technical background in logistics. Interestingly, however, Thad had noticed
that most of the new salespeople (those hired in the last three years) were
women (7 out of 10). Salespeople needed a very good knowledge of logistics and
the fundamentals of contemporary selling. The compensation system allowed
salespeople to earn a good living, with many earning in excess of $125,000 per
year.
Thad had also noticed the typical customer had changed in
recent years. When he started, customers were often men in their 50s who had
little formal education in logistics. Now customers were most often experienced
men and women with formal training in supply chain management.
Logistics Logic, and more specifically Thad Williams,
knew the company’s new salespeople were critical to the organization’s
continued success. The question was, what would make a successful Logistics
Logic salesperson now? (Johnston & Marshall, 2013).
Questions:
1.
What qualities and characteristics do you
think are important for a new salesperson at Logistics Logic? Why?
2.
What kind of person would you recruit
(experienced versus less experienced, age, education, background, etc.)?
7 pages
Ig005 Partiv
Ford is projected 2100 units within the next 12 months at the price of $29,920 per unit. Cost of Goods for each electric v ...
Ig005 Partiv
Ford is projected 2100 units within the next 12 months at the price of $29,920 per unit. Cost of Goods for each electric vehicle is estimated to be ...
George Mason University Install an MS 2019 Server Question
You are on a implementation team which has received a task order to install an MS 2019 Server. The design team has f ...
George Mason University Install an MS 2019 Server Question
You are on a implementation team which has received a task order to install an MS 2019 Server. The design team has forwarded the following top level WBS to you as the project manager:
Task Name
Plan for Project Server 2019 deployment
Prepare for deployment
Install SharePoint Server 2019
Install and configure Project Server 2019
Create the Project Web App site
Your assignment is to create a MS Project plan with the following qualities:
Use the supplied WBS as a top level summary task structure
A minimum of two second level tasks for each summary task
A minimum of 25 work packages for the overall project
Assign 4-6 resources with appropriate hourly rates for assignment to work packages
Ensure there is no resource over allocation
Ensure the work packages have proper durations and predecessors
Configure the project to last a maximum of six months.
Create a cost report for the overall project
BUS 623 Ashford University Management Personal Branding Question
Interviewing and Performance Appraisals[WLOs: 3, 4] [CLOs: 1, 3]The following resources will assist you in the three parts ...
BUS 623 Ashford University Management Personal Branding Question
Interviewing and Performance Appraisals[WLOs: 3, 4] [CLOs: 1, 3]The following resources will assist you in the three parts of this assignment. The resources are also linked within each activity.Filming A Video that Demonstrates ProfessionalismAccessing Your CliftonStrengths Results assessmentRequired Interview QuestionsPart 1: Self-Recorded InterviewWhen you reach the interview phase of the job application process, it is critical to be prepared and have the skills necessary to show your “best self.” In this activity, you will work on interviewing skills and your own personal branding. You want to be able to show your uniqueness and how you are the best fit for the job. That means during the interview you must make a connection between past experiences and skills you possess to the position. You need to be professional and convince the interviewer you are the best person for the job.In your interview,Design interview question responses that convey your personal brand.Deliver responses in an organized, professional, and persuasive manner.All submissions require an upload of the video to the classroom. Submission of a link to a video does not fulfill the submission requirements. Please visit Week 2 - Assignment Video Submission to upload your video to the classroom.Part 2: Conducting InterviewsAs a manager one of your key roles is having the ability to hire the right people. You need to be able to assess candidates and come to a decision on hiring. In this activity, you will work on devising interview questions that will help in this process.For your three interview questions,Devise insightful interview questions that allow you to assess candidates.Defend the rationale for choosing the three interview questions.Part 3: Performance AppraisalsIn leading people, it is critical to be able to provide meaningful feedback in the performance review process. Nearly all companies have an annual review process. In this activity, you will practice written performance feedback.Your performance appraisal shouldAssess employee performance.Rewrite performance appraisals feedback.Submission: You are required to submit the following items to earn a grade for this assignment.Part 1: Submit your Self-Recorded Interview video file (MP4) to the Canvas page, Week 2 – Assignment Video Submission.Parts 2 and 3: Submit your word document on conducting interviews and performance appraisals to Waypoint below. Your responses must be approximately 350 words each. Please review the Part 2: Conducting Interviews and Part 3: Performance Appraisals interactive above for more information and instructions.
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