real company in the fast food industry , writing homework help

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For this assignment, select a real company in the fast food industry you have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.


Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:

  • Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  • Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  • Industry Analysis
  • Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  • A Perceptual Map
    • Choose any criteria that you think are important to plot.
    • Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Please use APA format including citations in the body of your work and sources in your References section.

Please note that Individual Projects will not be accepted for grading after the due date.

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Explanation & Answer

here is the answer.

Running head: STRATEGIC PLANNING
Strategic planning
Student’s name
Institution

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STRATEGIC PLANNING

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Strategic planning

Strategic planning is an activity used to set an organization’s vision for the future and also identify
the goals and objectives for the organization. Strategic planning sets overall goals and develops a
plan to achieve them. The process provides a better awareness of the needs of the organization,
gives a sense of direction and continuity and also aligns everyone to the steps of achieving the
goals (Steiner, 2010). A SWOTT analysis is done by organization to determine its internal
strengths, weaknesses, opportunities, threats and trends. A SWOTT analysis is therefore a core
part of the strategic planning process as it helps managers find ways through which they can
maximize their strengths, take advantage of their opportunities, work to improve their weaknesses,
and reduce threats. The analysis gives a deeper insight into what the company is and what it can
be when the weaknesses and threats are reduced and the opportunities available exploited (Steiner,
2010). A SWOTT analysis is the criteria I think will be most important for the new employees of
Burger King to plot as we come up with the strategic plan for the company.
In plotting the SWOTT analysis for Burger King, the strengths that the employees should identify
are such as one our strong brand image. The company has over the years built and maintained
strong image in the fast food market which has enabled us to capture the local audience in places
we have established restaurants and also maintain brand loyalty. Another strength for Burger King
is a high market penetration where the company is found in more than 10000 locations in over 70
countries. Burger King outlets are owned by franchisee which becomes a strong point for the firm
as becomes less capital intensive and hence can grow quickly (Thompson, 2017).
Weaknesses for Burger King Company that the employees would identify are such as having an
easily imitable business where other companies can come in and offer similar grilled burgers

STRATEGIC PLANNING

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increasing competition in the market. Burger King has a weakness of a limited product mix which
makes it unable to attract customers seeking to have a wider choice of food. The company’s
method of following the franchise model is a weakness to the firm as it leaves little corporate
control. Limited control means the company may face challenges trying to ensure quality is
maintained and it is also easy for conflicts to rise spoiling the company image. Majority of the
Burger King restaurants are concentrated in the United States which leaves it vulnerable to changes
that may happen with the country’s regulations or labor strikes. As people become mo...


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