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Assignment 3 Mgt101 1
• The Assignment must be submitted on Blackboard (WORD format only) • Students are advised to make their work clear an ...
Assignment 3 Mgt101 1
• The Assignment must be submitted on Blackboard (WORD format only) • Students are advised to make their work clear and well presented, marks
Marketing Question
Identify, in order, the seven steps in the new offering development process. Provide a one sentence explanation or descri ...
Marketing Question
Identify, in order, the seven steps in the new offering development process. Provide a one sentence explanation or description for each.
BUS 3331 Central State University Time Value of Money Worksheet
Chapter 5 (Time Value of Money) Module week 4Chapter 5 TVM Homework AssignmentThis individual problem solving assignment ( ...
BUS 3331 Central State University Time Value of Money Worksheet
Chapter 5 (Time Value of Money) Module week 4Chapter 5 TVM Homework AssignmentThis individual problem solving assignment (attached) is related to Chapter 5: Time Value of Money (TVM). For each question, please show your work to reach the answers rather than just report the answers. Please answer (type your calculation work) on the space provided for each question. This homework assignment (please complete and save as a Word file) The homework file is uploaded down below!
strategic marketing plan for a new product or service
STRATEGIC MARKETING PLAN, 6-8 pages, APA format, Current references INTRODUCTION This assignment entails development ...
strategic marketing plan for a new product or service
STRATEGIC MARKETING PLAN, 6-8 pages, APA format, Current references INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan. PRODUCT/SERVICE This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety. Describe the new product or service. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace. OBJECTIVES/MISSION STATEMENT Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed). Marketing objectives include goals for sales, profits, market share (as examples) Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable TARGET MARKET Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market. COMPETITION Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks. PRODUCT/SERVICE FEATURES Provide a brief overview of the product or service. State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it. Discuss legal and ethical implications that could affect the marketing process. This will require research. CORE STRATEGY Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning. MARKETING MIX: COMMUNICATIONS & PROMOTION The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures? Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach? Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign. MARKETING MIX: PRICE Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme. MARKETING MIX: CHANNELS OF DISTRIBUTION Channels of Distribution: Specify the type of distribution channel you will use and include rationale. MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM. CONCLUSION
Purdue Global University The Clean Air Act Control Air Pollution Discussion
This week, you read about policies designed to protect the environment. Some policies have been promoted or supported glob ...
Purdue Global University The Clean Air Act Control Air Pollution Discussion
This week, you read about policies designed to protect the environment. Some policies have been promoted or supported globally through joint efforts of intergovernmental organizations, such as the United Nations and the World Health Organization. More than ever before, nations around the world have begun to enforce legislation related to environmental protections. The United States government has a long history of implementing key environmental policies for the benefit of its citizens and future generations. Some examples include:Clean Air Act (1970)Clean Water Act (1972)Endangered Species Act (1973)Superfund Act (1980)Refer to Chapter 16 of your textbook for more examples of environmental legislation implemented by the United States government.Select and review one government environmental policy referenced.Respond to the following in a minimum of 175 words:Discuss the impact of the policy on you and your community.How has the policy contributed to sustainability in your community?How has the policy improved living conditions for people in your community? Consider biodiversity, economics, agriculture, health, etc.In what ways is resource consumption reduced or stabilized as a result of the policy?How does the policy promote stewardship of resources now and for future generations?
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Most Popular Content
4 pages
Assignment 3 Mgt101 1
• The Assignment must be submitted on Blackboard (WORD format only) • Students are advised to make their work clear an ...
Assignment 3 Mgt101 1
• The Assignment must be submitted on Blackboard (WORD format only) • Students are advised to make their work clear and well presented, marks
Marketing Question
Identify, in order, the seven steps in the new offering development process. Provide a one sentence explanation or descri ...
Marketing Question
Identify, in order, the seven steps in the new offering development process. Provide a one sentence explanation or description for each.
BUS 3331 Central State University Time Value of Money Worksheet
Chapter 5 (Time Value of Money) Module week 4Chapter 5 TVM Homework AssignmentThis individual problem solving assignment ( ...
BUS 3331 Central State University Time Value of Money Worksheet
Chapter 5 (Time Value of Money) Module week 4Chapter 5 TVM Homework AssignmentThis individual problem solving assignment (attached) is related to Chapter 5: Time Value of Money (TVM). For each question, please show your work to reach the answers rather than just report the answers. Please answer (type your calculation work) on the space provided for each question. This homework assignment (please complete and save as a Word file) The homework file is uploaded down below!
strategic marketing plan for a new product or service
STRATEGIC MARKETING PLAN, 6-8 pages, APA format, Current references INTRODUCTION This assignment entails development ...
strategic marketing plan for a new product or service
STRATEGIC MARKETING PLAN, 6-8 pages, APA format, Current references INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan. PRODUCT/SERVICE This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety. Describe the new product or service. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace. OBJECTIVES/MISSION STATEMENT Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed). Marketing objectives include goals for sales, profits, market share (as examples) Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable TARGET MARKET Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market. COMPETITION Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks. PRODUCT/SERVICE FEATURES Provide a brief overview of the product or service. State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it. Discuss legal and ethical implications that could affect the marketing process. This will require research. CORE STRATEGY Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning. MARKETING MIX: COMMUNICATIONS & PROMOTION The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures? Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach? Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign. MARKETING MIX: PRICE Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme. MARKETING MIX: CHANNELS OF DISTRIBUTION Channels of Distribution: Specify the type of distribution channel you will use and include rationale. MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM. CONCLUSION
Purdue Global University The Clean Air Act Control Air Pollution Discussion
This week, you read about policies designed to protect the environment. Some policies have been promoted or supported glob ...
Purdue Global University The Clean Air Act Control Air Pollution Discussion
This week, you read about policies designed to protect the environment. Some policies have been promoted or supported globally through joint efforts of intergovernmental organizations, such as the United Nations and the World Health Organization. More than ever before, nations around the world have begun to enforce legislation related to environmental protections. The United States government has a long history of implementing key environmental policies for the benefit of its citizens and future generations. Some examples include:Clean Air Act (1970)Clean Water Act (1972)Endangered Species Act (1973)Superfund Act (1980)Refer to Chapter 16 of your textbook for more examples of environmental legislation implemented by the United States government.Select and review one government environmental policy referenced.Respond to the following in a minimum of 175 words:Discuss the impact of the policy on you and your community.How has the policy contributed to sustainability in your community?How has the policy improved living conditions for people in your community? Consider biodiversity, economics, agriculture, health, etc.In what ways is resource consumption reduced or stabilized as a result of the policy?How does the policy promote stewardship of resources now and for future generations?
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