SWOT Analysis Case, management homework help

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Business Finance

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For the Module 2 Case, we will be formulating a SWOT analysis of the Coca-Cola Company.

Visit the library, and go to IBISWorld. Enter the term “Soda Production in the U.S.” After you have familiarized yourself with the IBISWorld contents (be sure that you review all pages on the Soda industry), perform some additional and more current research in the library on Coca-Cola (use trade journals, newspaper articles, and magazines). Be sure that you review the company’s most recent 10-K report as well, located at http://www.coca-colacompany.com/2015-year-in-revie...

Then, in a well-written 5-page paper, do the following:

  1. Perform an assessment of Coca-Cola’s external environment, identifying key opportunities and threats, by doing the following:
    1. Complete an analysis of Coca-Cola’s external environment using Porter’s Five Forces.
  2. Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. Use what you have learned in previous courses to perform your analysis. At a minimum, evaluate the following functional areas:
    1. Accounting/Finance: Include your analysis of at least three (3) key financial ratios (if you need a resource, see: Drake, P. (n.d.). Financial Ratio Analysis. Retrieved from http://educ.jmu.edu/~drakepp/principles/module2/fin_rat.pdf).
    2. Marketing
    3. Human Resources
    4. Operations Management
    5. Technology
    6. Logistics
  3. After you have completed your Internal and External analyses, prepare a table in which you clearly show the most important strengths and weaknesses of the company, and the most salient opportunities and threats currently facing the Coca-Cola Company.
  4. Conclude your analysis by answering the following:
    1. Does Coca-Cola have more strengths or weaknesses? Explain.
    2. Does Coca-Cola have more opportunities or threats? Explain.
    3. Does Coca-Cola have any sustainable competitive advantages? If so, what are they?

Assignment Expectations

Your Case Assignment should be a minimum of 5 pages in length.

You are required to use APA formatting, and you are required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper (at least two of your sources must be different from the sources provided you in the Background materials).


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Explanation & Answer

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Running head: SWOT ANALYSIS CASE

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SWOT Analysis Case
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SWOT ANALYSIS CASE

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Coca-Cola
Introduction
Coca-Cola is a carbonated soda pop created by The Coca-Cola Company. Initially proposed as a
patent drug, it was created in the late 19th century by John Pemberton and was obtained by agent
Asa Griggs Candler, whose advertising strategies drove Coca-Cola to its force of the world
carbonated drink market all through the 20th century. The drink's name comprises of two of its
exclusive fixings, which were kola nuts (a wellspring of caffeine) and coca leaves. The present
equation of Coca-Cola was a prized formula, despite the fact that an assortment of announced
formulas and exploratory entertainments has been distributed. (“Coca-Cola”, n.d.)
External Analysis
Opportunities
The bargaining power of suppliers is an open door for Coca-Cola. The power of suppliers
changes as specified by the kind of provider. Coca-Cola works Supplier Diversity Program that
advances diversity between suppliers for purportedly admirable reasons, in the meantime
thinning the bargaining power of every individual provider. The volume of the venture on
provider diversity has reliably expanded in earlier years.
Besides, the bargaining power of buyers is extraordinary and this power is fuelled by the
accessibility of awesome decision of cola refreshments. This goes about as another open door for
the association. There are no exchanging costs for customers and the cost versatility of items
additionally builds buyer obtaining power. In the meantime, the matter of Coca Cola dependence
has surfaced in the media diverse circumstances, the compulsion of Peter Lawrie, an expe...


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