Environmental Scan, business and finance homework help

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Business Finance

Description

You will perform an environmental scan for your target company.

Choose an organization according to the following:

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company's external environment.
  • Assess the company's general environment.
  • Evaluate the organization's industry operating environment. Don't forget a conclusion.

Format your paper according to APA guidelines.

Use text and at least 2 business journal article as citation and reference. Web sources, other than business journal article sites, do not count towards the reference requirement. A company website may be used, but does not count toward the reference requirement. Provide APA formatted references for any sources paraphrased or quoted.

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Explanation & Answer

Attached.

Running Head: ENVIRONMENTAL SCAN FOR PATAGONIA COMPANY

Environmental Scan for Patagonia Company
Student’s Name
Instructor
Institutional Affiliation
Date

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ENVIRONMENTAL SCAN FOR PATAGONIA COMPANY

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How to create value and sustain competitive advantage using the environmental scanning
strategy

Environmental scanning is a known key capacity of fruitful managers working at
effective companies (Freeman, 2010). In light of this, Patagonia Inc. has addressed the country's
requirement for outdoor clothing and changed the market for outdoor attire and adornments
through their imaginative and innovative designs. Clients value an organization that offers them
a wide assortment of choice. Sporting enthusiasts are currently able to pick between an extensive
variety of items that takes into account their very own needs rather than simply settling on what
is available (Chouinard & Stanley, 2013).

Through its online platforms and retailers, the organization can connect with a large
group of outdoor sportsmen and ladies regardless of their age or their preference. Its value
proposition has dependably been to make items that last so that its clients could live in a more
environmental mindful way, and it has banked on them spending somewhat more to do so.

Patagonia has made and maintained an upper hand through concentrating on the item
quality while in the meantime reducing the environmental harm. The firm separated itself from
other significant rivals in the business by concentrating on clients who were educated about their
sports and outdoor exercises and were ready to pay an extra sum for unrivaled quality
(Chouinard & Stanley, 2013).

Patagonia external environment

Understanding the needs and inclinations of the target market, which in this situation is
the outdoor sports lovers, is basic to giving something that will have a high demand (Freeman,

ENVIRONMENTAL SCAN FOR PATAGONIA COMPANY

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