i have 2 HW papers

Anonymous
timer Asked: May 4th, 2017

Question description

please answer each question in a simple sentences.

Instructor's Directives #3 Refer to your course syllabus (pg. 2, #1 – Answers to the Instructor’s Directives) for the ID submission guidelines. Please label your Microsoft WORD file with your last name followed by the ID# (For example, for ID#1, my Word file would be Costanzo ID #1.docx). Answers to the ID questions should be original student composition. 1) 2) 3) 4) 5) 6) 7) 8) 9) Define the following terms; psychographics, AIOs, brand personality, VALS, brand equity, actual and ideal self. Describe the psychoanalytic approach to personality. How do you think the use of the psychoanalytic approach to personality has contributed to the understanding of buyer behavior? Explain how trait theory is used to learn about consumers’ purchase decisions. Describe three ways your personality has influenced one of your recent purchase decisions. Describe the Five-Factor Model (FFM). Do you think the model is relevant to the study of buyer behavior, why or why not? Briefly comment on what you learned by completing the Chapter Six Media Quiz 1CB – (Mobile Phones) in CourseMate. Explain how marketers use the VALS typology. Go to page 123 in your textbook to review exhibit 6.5 and choose one of the eight VALS segments that best describes you. Next go to the VALS™ link below and click “Take the survey” to determine your VALS classification. http://www.strategicbusinessinsights.com/vals/presurvey.shtml How accurate were you in choosing your VALS classification? Go to the link below to review the U.S. Framework and the VALS™ types. Do you think psychological motivations accurately predict consumer behavior, why or why not? http://www.strategicbusinessinsights.com/vals/ustypes.shtml Do you think the VALS™ types improve marketers’ ability to select and influence target markets, why or why not? Contact me if you need assistance. Submit your answers in the Instructor’s Directive #3 Drop Box by Wednesday, 4/5/17 @ 10:00 am.
Instructor's Directives #4 Refer to your course syllabus (pg. 2, #1 – Answers to the Instructor’s Directives) for the ID submission guidelines. Please label your Microsoft WORD file with your last name followed by the ID# (For example, for ID#1, my Word file would be Costanzo ID #1.docx). Answers to the ID questions should be original student composition. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) Provide three examples of how store image impacts on your consumer decision-making. Describe a recent purchase using the CDPM. Do you think the model accurately describes your consumer decision-making process, why or why not? Provide an example of the following terms: evoked set, consideration set, evaluative criteria, determinant criteria, inert set, and inept set. Define search regret and explain why marketers may want to either increase or decrease it from occurring. What forms of bias can occur during the information search and evaluation stages of the decision-making process? What marketing tactics do you think would eliminate or reduce these biases? Describe the factors that influence the amount of search performed by a consumer. List two factors that influence your search activities the most and explain why. Describe two examples of how marketers influence your alternative evaluations and purchase choices. Briefly describe the compensatory and noncompensatory decision models. Which model do you use the most in your consumer decision-making? What type of decision-making model do you think you would use in your job search and why? Provide two examples of how a marketer manipulates situational factors to influence your consumption. Describe two ways marketers influence your short and long-term customer satisfaction. What is your definition of customer dissatisfaction? Describe a recent purchase where you were dissatisfied and explain how a marketer could have resolved or prevented your dissatisfaction. Contact me if you need assistance. Submit your answers in the Instructor’s Directive #4 Drop Box by Wednesday, 4/26/17 @ 10:00 am.

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