As you lead the newly-formed team that has been appointed to create a strategic plan for utilizing data analytics to help drive the marketing and sales of the company, you identify that there are several specific components missing from the current proposal. In this revision of the plan, you will need to incorporate an additional 8-10 PowerPoint slides including speaker notes that address the points below. Utilize the readings in Topics 2-4 to support points of the plan and conduct further research as needed. Include the following:
- State effective strategies for validating and reporting data.
- Identify methods for managing data that ensure accuracy, efficiency, and integrity.
- Identify the correlations between big data, marketing, and sales.
- Describe the situations when each of the various types of analysis should be utilized.
You are required to use at least three academic references to support your reasoning for the team selection process.
While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.