Bus620 wk5 Marketing Challenges in a New Economy, management homework help

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Business Finance

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Marketing Challenges in a New Economy

Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

  • Explain how this concept is disrupting our traditional economy.
  • Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

The paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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Explanation & Answer

Here is this weeks paper, thank you

Running Head: MARKETING CHALLENGES IN A NEW ECONOMY

Marketing Challenges in a New Economy
Sonia Anderson
Dr. Sasiadek
Managerial Marketing
May 5, 2017

1

MARKETING CHALLENGES IN A NEW ECONOMY

2

Marketing Challenges in a New Economy
As the technology age grows, it is becoming harder marketing in our economy because
most people nowadays get to see and ignore advertisement their every life aspect. It is usually
very rare to drive down the street not getting to see any sort of advertisement nowadays.
Businesses are found everywhere and everyone requires it (Hamari, 2015).
Sharing has been one of the biggest trends nowadays. For quite a while now, time sharing
has been considered to be around and has typically only been used by those with a higher
incomes or have saved for special occasion to the whole new sharing economy out here now and
has been providing goods and services for rent to any person looking for either.

How the concept is distributing to the traditional economy
Peer to pear sites emergence such as the Airbnb, E...


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