Option #1: Branding and PackagingWrite an essay analyzing branding and packaging. Include the following:Choose a brand that you feel loyal to, and describe the product and its branding and packaging strategiesAnalyze the effectiveness of these strategies and compare to two similar products.Your research should demonstrate your understanding of target markets and specific demographics.In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU-Global library.Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.Your paper should be two pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least three scholarly references in addition to the course textbook and required readings. The CSU-Global Library is a good place to find these references.

Identify the benchmarks and quality measures used to compare with the office data for your proposal (Excel spreadsheet). Assess the compatibility of the proposed data and examine potential issues related to information quality (1-3 pages).IntroductionA key part of your proposal will be to identify benchmarks and trends for the topic you have chosen for your documentation review. Benchmarks can come from national or state quality standards or trends. If your proposal is approved, you as the office manager will want to try to answer this question: How does our office data compare to national or state trends?You need to identify your benchmarks before you can collect and then compare the data. You decide what your benchmarks are. They could be based on national averages, state averages, or quality standards. For example, here is one quality standard: All patients with chronic, stable coronary artery disease are on an antiplatelet therapy or have supporting documentation as to why they cannot take an antiplatelet therapy. For instance, they may have an allergy.Another question to consider when establishing benchmarks is this: Are you comparing apples to apples or apples to oranges? In addition, if you are retrieving information from a national database or data from an HIE, how do you know your office data is comparable to the information you are retrieving? Consult your suggested resources for answers to these questions.For this second assessment, you are to:Analyze statistical trends and assess quality measures relevant to your proposal.Assess the compatibility of data drawn from multiple sources.Determine the effects of health information quality on an HIE.This assessment is completed in three steps:Step One – Preparation: Locate data related to quality measures or trends relevant to your topic from specific websites.Step Two – Data Collection: Create a data collection tracking spreadsheet and dashboard.Step Three – Data Compatibility: Write a short paper on data compatibility and quality.Please study this assessment's scoring guide to better understand the performance levels relating to each criterion on which you will be evaluated.Demonstration of ProficiencyBy successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:Competency 4: Determine how a health information exchange (HIE) affects the management of patient data, clinical knowledge, and population data.Assess the compatibility of data from multiple sources.Explain the effects of health information quality on an HIE.Competency 5: Integrate quality and change management strategies.Analyze statistical trends relevant to a selected condition.Assess quality measures relevant to a selected condition.Competency 6: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others, and consistent with the expectations for health care professionals.Write clearly, with correct spelling, grammar, and syntax, and good organization.Apply proper APA formatting and style to citations and references.InstructionsStep One: PreparationLocate data related to quality measures relevant to your topic from one or more of these websites:Agency for Healthcare Research and Quality. (n.d.). Retrieved from https://www.ahrq.gov/Centers for Disease Control and Prevention. (n.d.). Retrieved from http://www.cdc.gov/Centers for Medicare & Medicaid Services. (n.d.). CMS data navigator. Retrieved from https://dnav.cms.gov/Default.aspxThe Joint Commission. (n.d.). Retrieved from https://www.jointcommission.org/NCQA. (n.d.). Retrieved from http://www.ncqa.org/Occupational Safety and Health Administration. (n.d.). Retrieved from http://www.osha.gov/index.htmlAny other site that contains national or state health care quality measures.Step Two: Data CollectionUsing the Data Collection Spreadsheet Guide [XLSX] as an example, create a spreadsheet containing three tabs: Dashboard Tracking, Data Collection, and Trending.On the first tab, Dashboard Tracking, draw from the information you gathered in Step One as part of your preparation for this assessment:Identify the specific benchmark data you will compare with your office data. Remember it is up to you to establish your benchmarks.Organize or create a spreadsheet to display the totals, percentages, averages, and so on of your office data and of the national or state data you will be using for comparison. Note: Your Office Data column will be blank because you are not collecting any office data. This is only a proposal to do an information review of the quality of care provided by the physician group. Data does, however, need to appear in the Benchmark (national/state) data column.Include at least one comparison graph of your choice on this tab.On the second tab, Data Collection, draw from the information you gathered in Step One as part of your preparation for this assessment:Create a form you will use to collect specific data from the patients' records.Include a row for each patient.Provide a column for each data collection point (quality measure) you will be comparing.Note: The information on this page is totaled, averaged, et cetera, with the results linked to the first tab.To create your third tab, Trends, you will need to do some additional research. Identify national benchmarks for the condition you have chosen that could be compared to your office data. For example, if the trend in your office is that you are seeing more patients with asthma, but the national trend is decreasing, you have discovered a discrepancy that needs to be investigated.To perform your analysis:Visit one or more of the following websites containing national data:Agency for Healthcare Research and Quality. (n.d.). Healthcare cost and utilization project. Retrieved from https://hcupnet.ahrq.gov/#setupCenters for Disease Control and Prevention. (n.d.). CDC Wonder. Retrieved from https://wonder.cdc.gov/WelcomeT.htmlCenters for Medicare & Medicaid Services. (n.d.). CMS data navigator. Retrieved from https://dnav.cms.gov/Default.aspxAny other site that contains national or state health care data.Locate and analyze statistical data relevant to the selected condition.Examine trends:What other meaningful trends exist? For example, consider the number of new cases, increases or decreases of cases within a specific age range or location, et cetera.How do the national and state trends compare?Is the national trend increasing or decreasing?What is the percentage of cases who expire from the disease?Identify the trending of one statistical result relating to the condition you selected over the last 5–10 years.Create a line graph on the third tab of your spreadsheet, Trends, that illustrates the national and/or state trending of the disease you selected over the past 5–10 years.Note: Remember you have not collected your office data yet for comparison purposes. You could add that data at a later time.Step 3: Data CompatibilityWrite a short section to add to the proposal you will complete in Assessment 3. Be sure this section of your proposal includes all of the following headings and your narrative addresses each of the bullet points.IntroductionProvide a brief 1–2-sentence high-level summary explaining data compatibility.Data CompatibilityAssess the compatibility of the data:How can you ensure data from multiple sources is compatible?How do you know the data you are using for comparison is compatible with your office data?What challenges are associated with data standardization? We do not want to compare apples with oranges. You want to be sure data from multiple sources:Represents the same condition.Uses similar statistical analysis.And so on.Effects of Health Information Quality on the HIEExplain the difference between an HIE and a national database.Explain what problems can develop if facilities submit incomplete or inaccurate information to an HIE.Explain what problems can develop if facilities submit incomplete or inaccurate information to a national database.Explain how incomplete or inaccurate data may affect your proposal.ConclusionBriefly reinforce your paper's main points.Additional RequirementsYour assessment should meet the following requirements:Excel spreadsheet: Your spreadsheet must contain three tabs, be organized, contain appropriate graphs, and have correct spelling.Written communication: Your paper does not need to be in APA format. It does need to be clear and well organized, with correct spelling, grammar, and syntax, to support orderly exposition of content.Title page: Develop a descriptive title of approximately 5–15 words. It should stir interest yet maintain professional decorum.References: Include a minimum of two citations of peer-reviewed sources in current APA format.Length: 1–3 typed, double-spaced content pages, not including the title page and references page.Font and font size: Times New Roman, 12 point.