Description
MGMT 436 Capstone
STRATEGIC AUDIT REPORT- Guidelines I - EXECUTIVE SUMMARY (1 Page)
This section should be a review of the Strategic Audit’s findings. It is not to be a history of the firm, or what the firm does. The Executive Summary is meant to sell your Strategic report to your reader.
II – HISTORY OF THE STRATEGIC AUDIT FIRM (1 Page)
Give a brief history on your Strategic Audit firm. III. MISSION AND VISION STATEMENTS ANLYSES (2 Pages)
- Identify your firm’s Mission and Vision Statements.
- Analyze them.
- Recommend a revised Mission Statement and or Vision Statement, if needed. Support your decision.
- If a Mission Statement and or a Vision Statement does not currently exist, create one or both. Give your rationale. IV. CORPORATE GOVERNANCE (2 Pages)
Board of Directors-
o Mention who is on the BOD; what organizations do they represent;
when they were elected to the BOD; and what BOD Committees
they are on.
Senior Management-
o List the present senior management team.
V. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (1 Page)
EFAS Analysis- Create an EFAS Matrix. No additional analysis is needed. VI. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES (1 Page)
IFAS Analysis – Create an IFAS Matrix. No additional analysis is needed. VII - ANALYSIS OF STRATEGIC FACTORS- SWOT Matrix (1 Page)
SFAS Analysis- Create a SFAS Matrix. No additional analysis is needed. VIII. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY- TOWS Matrix (1
Page)
TOWS Analysis – Create TOWS Matrix with four strategies. IX. IMPLEMENTATION OF RECOMMENDED STRATEGY (1 Page)
06/2015 Page 1 of 2
MGMT 436 Capstone
From your TOWS Analysis and Matrix recommend the one strategy that you feel best meets the future needs of your firm. Support your decision.
X. REFERENCES (1 Page)
At least seven quality references.
Explanation & Answer
please find the completed work
Running Head: BOEING COMPANY STRATEGIC AUDIT REPORT
Boeing Company Strategic Audit Report
Name
Instructor’s Name
Institutional Affiliation
Course Code
Date
1
BOEING COMPANY STRATEGIC AUDIT REPORT
Executive Summary
This strategic report focuses analyzing the global position of Boeing Company and
how its business strategy aligns with the goals and actual procedures of the company. The
analysis is purposed to give management strategic options available to the company and offer
recommendations on how it should proceed to meet its goals. Research was conducted via
multiple analyses of financial information available in the company’s website and other
public information to find out the state of the company. The findings of the results did not
suggest any major misalignments between the objectives of the company and the actual
performance. The findings of the results confirmed that Boeing is very successful making it
one of the most dominant forces in the aircraft industry. The research however confirmed that
Boeing has to address various forces in order to enhance further growth. Some of the
recommendations from my analysis include continuous improvement in both technical and
logistical support for its fleet. It should improve its research and development so as to offer
new technology to the aviation industry in comparison to its competition especially Airbus.
The company should correct its issues that results in emergency evacuation in order to
improve its brand name. It should offer special offers to return customers in order to boost
sales courtesy of referrals. The company should focus more on European and Asian markets
in order to expand and capture market share which will subsequently increase revenues. The
company should increase its capacity so as to handle new production models and prove
reliability so as to achieve growth and profitability within the next few years.
2
BOEING COMPANY STRATEGIC AUDIT REPORT
History of Boeing Strategic Audit Firm
The performance of Boeing has been outstanding over the years. William E. Boeing
purchased a shipyard in Seattle in 1910 that would later be the first airplane manufacturing
plant. Six years later, the company was incorporated as Pacific Aero Products Company so as
to assist in plane making and mail delivery. The company was changed to Boeing Airplane
Company in the honor of William Boeing a year later. The first airplane to be manufactured
was named Model C and was powered by a Curtis OX-5 engine. The US purchased 51 out of
the 56 aircraft created during the First World War. This was an opening point for Boeing as it
recorded its first financial breakthrough and a long-time partnership with the US forces. The
first commercial flight by Boeing, the B-1, was used to deliver mail. Boeing later founded
Boeing Air Transport that would later become United Airlines. The Great Depression delayed
the production of commercial aircraft making its competition McDonnell Douglas
Corporation to create the first successful commercial aircraft named Douglas DC-3. Boeing
retaliated with the creation of a 90 sitter passenger aircraft, the largest of its time. The success
of the fight was short-lived as the World War II forced the company to produce more military
aircraft. Production of military aircraft was successful at this time with the firm registering
the creation of more than 350 airplanes monthly. The company suffered losses after the war
and had to focus on the creation of commercial airliners so as to sustain itself. It created
turbofan propelled engines that would cross the Atlantic. Boeing created the 707, a 156 sitter
commercial plane that would cross the Atlantic in shorter periods. This won the hearts of
passengers and was succeeded by the 727 trijet and subsequently the 737 twinjet. The 737
twinjet propelled the company to greater financial success as it was one of the world’s best
selling aircraft. The 737 twinjet was succeeded by Boeing 747, a 490 sitter aircraft that made
the company to be an ultimate market leader for a record 37 years. The 70’s saw the company
be on the brink of extinction courtesy of a production debt. It recovered in the 80’s despite
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BOEING COMPANY STRATEGIC AUDIT REPORT
increased harsh competition by Airbus. Single-aisle 757, twin-aisle 767 and improved 737
were created to eleva...
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