Description
Investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area.
In this assignment, you will need to include the following components:
Provide information about the social media platform.
Provide information about the organization and its campaign.
Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)
You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.
Explanation & Answer
Attached.
Running head :SOCIAL MEDIA PUBLIC RELATIONS
Social Media Public Relations
Names:
Institution:
1
SOCIAL MEDIA PUBLIC RELATIONS
2
Social media public relations
There ae many platforms that companies use to create public relations. With the rising
technological advancements and adoption, many companies are turning their focus to the
social media platforms that have seen a widespread popularity and increase in the number of
users. One of the largest social media platforms is Facebook that recently recorded 1.94
billion monthly active users as of the first quarter of 2017 (Statistica, 2017). Due to its large
number of active users, the platform has gained popularity as a center for marketing and
public relations amongst many companies ranging from small, medium, and large
conglomerates with operations around the world (King, 2012). The latter benefit the most due
to Facebook’s huge presence around the world and where the users can access information all
over the world. In this case, the platform is heavily used to relay information regarding
corporate processes as well as relaying corporate communication in a move to address a large
number of users. Some of the companies that are widely known to use Facebook for public
relations Wa...
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