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Hi Read those two files and write do some researches based on the subjects. The Title is about mass media on Sunscreen. six pages please. No plagiarism. APA Style. Find some more refrences.

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1 Running head: Health Campaigns in Media Examining the Prevalence of Health Campaigns in the Media Student Affiliations Institution Subject Instructor Date Health Campaigns in Media 2 The average individual spends a decent measure of the day filtering through messages being presented by the media. If the day starts with a clock radio caution, it is likely that one of the principal things one would hear would be a business on the radio. At the point when a man turns on the TV to check the climate there are regularly notices introduce on the screen, and keeping in mind that heading to work one can be attacked by announcements, promotions on vehicles, and the continually playing radio plugs (Wakefield, Loken & Hornik, 2010). After work, maybe to unwind, a man could get a daily paper or magazine to peruse. The articles and the commercials and the publications are all cases of media messages introduced to people in general in various mediums. If one somehow happened to turn on the TV tonight writing computer programs, be it the news, a sitcom, or another sort of show, they would be subjected to the media messages exhibited in those projects also. Since media is such a consistent nearness in the lives of most Americans, the exploration concerning it is on the ascent. A people group of those inspired by the force of media and the correspondence passed on through its many styles has begun to investigate the open door for constructive message transference. Health scientists have particularly started searching for approaches to outfit the force of media to use in elevating Health efforts to profit the natives presented to it (Wakefield, Loken & Hornik, 2010).This could end up being particularly imperative because of the examination demonstrating a relationship between the sorts of media messages that individuals are presented to, and the physical health that they encounter. Current social insurance has made it feasible for specialists and patients to have an alternate sort of relationship, one where patients have data about malady and pharmaceuticals made accessible to them. This implies they don't need to depend on the supposition of the specialist exclusively. Health Campaigns in Media 3 This can be an extremely positive note, as practitioners have found that information about a subject can impact the state of mind one has concerning the subject, and consequently has a higher shot of affecting the activities one practice in connection with that issue. Indeed, even with the potential that the media and health efforts hold, there is the genuine risk of abuse of these media outlets in connection to health advancements (Grilli, Ramsay, & Minozzi, 2002). With the acquaintance of direct-to-consumer Advertising (DTCA), a portion of the uprightness behind advising individuals of their decisions in respects their health and the choices accessible to them has been lost. Rather than it being absolutely about helping other people feel well, it has transformed more into an approach to consolidation promoting and sedate organizations, and consequently increment the income earned by those medication organizations. The United States is among the only two nations in the whole world that allow the promoting of professionally prescribed medications. Since medication organizations are burning through cash on publicizing, the costs of the pharmaceutical they are regularly offering goes up (Waite, 2012). There are additional addresses concerning how well the FDA's "reasonable adjust" run is administered, and if the dangers are all being exhibited to the buyer. Gratefully, not all businesses advance adversely. There are a lot of media battles occurring that are centered on the health of the gathering of people it is coordinated towards. For instance, the nation over there has been a developing spotlight on legitimate nourishment and exercise among youthful, and school matured individuals (Waite, 2012).This is in part because of the discoveries that say that absence of activity or general physical movement matched with a horrible eating routine is the reason for the second-most high measure of preventable passing. There are likewise reports demonstrating that an alarming rate of American grown-ups thinks that it's hard to expend the prescribed rules of green foods, in Health Campaigns in Media 4 many cases because of an absence of openness. There is connected research demonstrating that youngsters who stare at the TV for at least four hours a day grow considerably higher muscle to fat ratio ratios and overall body weight than their companions who observe less TV (Elder et al., 2004). To bring down the rates of overweight and corpulent people the hours spent before a screen could be brought down, with to a greater degree and attention on the physical action. Past basic TV commercials to advance their message, the European Union additionally propelled web battles, including email honing. 50,000 individuals agreed to accept the email training and accordingly they were urged to stop smoking through standard messages. There was, of course, a typical site too. On this site there are recordings of specialists discussing approaches to stop, and why smoking is a risk to your health and also those you think about. It was even extended to a handy application accessible for download to the individuals who need. This battle reached out outside of TV and the web as it advanced. Utilizing media outlets to promote, the Help Campaign facilitated more than 360 occasions accessible to everybody and far reaching through the European Union (Grilli, Ramsay & Minozzi, 2002). Some of these opportunities had a few exercises, with some that included making road artistry to advance the crusade and its message, speakers talking about the pitfalls of tobacco utilize, and giving guests the alternative to record their tips that could be used for stopping smoking. At that point, of course, there were the most usually considered media exceeds those including daily papers, magazines, and other vast ranges of broad media scope. The utilization of media channels to present health pictures to a crowd of people can turn out to be fruitful. While here and there this achievement is for real causes, similar to against smoking or nourishment battles, different circumstances it is less about natural health Health Campaigns in Media 5 and more about income increment. With simple item arrangement and DTCA, it is essential for customers to know what they are watching and to do research before accepting what they see (Waite, 2012). On the other hand, with real health advancements, data and past research are displayed to customers, and without a commercial objective. Or maybe, these crusades concentrate on instruction and enhanced central leadership inside their groups of onlookers. As appeared in the illustrations checked on beforehand in this paper, these battles can measurably affect expanding or diminishing the conduct being referred to, absolutely a substantially higher effect than no crusade by any stretch of the imagination. This looks good for campaigns that take after a corresponding structure later on (Elder et al., 2004). Maybe with keeping up the battles and the objectives, new and significantly more powerful information will be accessible for flourishing replication of these health activities. Health Campaigns in Media References Waite, L. (2012). This doctor's visit is brought to you by… an investigation of twenty-first century disease mongering. Journal of Communication in Healthcare, 5(3), 171-181. Wakefield, M. A., Loken, B., & Hornik, R. C. (2010). Use of mass media campaigns to change health behaviour. The Lancet, 376(9748), 1261-1271. Grilli, R., Ramsay, C., & Minozzi, S. (2002). Mass media interventions: effects on health services utilisation. The Cochrane Library. Elder, R. W., Shults, R. A., Sleet, D. A., Nichols, J. L., Thompson, R. S., Rajab, W., & Task Force on Community Preventive Services. (2004). Effectiveness of mass media campaigns for reducing drinking and driving and alcohol-involved crashes: a systematic review. American journal of preventive medicine, 27(1), 57-65. 6 Running head: ROLE OF MASS MEDIA 1 Role of Mass Media in Personal Health Decision on Sunscreen Name: Running head: ROLE OF MASS MEDIA 2 Over the years the mass media has grown to be a powerful communication and marketing tool. Mass media involves the TV, internet, radio newspaper, outdoor media (billboards, live screens and posters) moves among others. Today the mass media plays a number of roles which include informing, entertaining and even reinforcing behavior. When it comes to the informing role mass media incorporates advertising. The practice of advertising is essence means sustained bombardment of carefully designed messages to targeted clients about a product or service. This could be telling the use of a new product in the market or simply telling the benefits or the product. Advertising influences personal decisions especially on the products that people buy. When it comes to the choice of picking a sunscreen, different forms mass media play different roles in helping the consumer pick the sunscreen that suits them best. The following forms of mass media play the following roles. Television In the past television used to be a luxury that only the rich could afford. Television content was mostly government developed in that it touched mostly on state activities. Today the television is found in close to every home. This has brought about an explosion of television stations each trying to satisfy a specific audience. In the 21st century there are TV stations that major in global news, entertainment, animal documentaries or purely educational. The popularity of the TV is driven by the fact that it has both picture and sound appeal (Pan,1991). Health companies that make Sunscreen products have the ability to show the benefits of using sunscreen in motion pictures to a large audience. The TV therefore has a stronger persuasive power. The TV offers marketers the opportunity to present powerful visual presentations that may give details on the effects that sun rays may have on the skin and how the sun screen protects the skin from such effects. Running head: ROLE OF MASS MEDIA 3 Internet/Social Media This is the newest form of the mass media brought about by the internet. The worldwide estimated social media users is around 2 billion people, this makes it such a big marketing platform. Social media has revolutionized marketing and created the present day powerful brands. The social media includes Facebook, twitter, Instagram, Telegram, blogs among others. The social media generally come with text and sometimes video and sound appeal. Companies that manufacture sunscreen products have taken to the social media to tell their sunscreen story. Through the social media emotional stories about a product can be written, detail videos on the effects of the harmful UV rays can also be made. The critical marketing advantage of the social media is that the audience can be segmented such that adverts appear on the timelines of people who have interests on that particular product. A sustained campaign on the importance of sunscreen products gives the audience the feeling that they really need the product in their lives. (Redman, 1990). Newspapers The newspaper is one of the oldest forms of mass media. The newspaper was primarily meant to inform the people on what was happening around them. Advertising through the newspaper came a little later and since then it has grown such that the biggest newspaper companies solely depend on the advertisements on their publications for survival. Newspapers have the space advantage whereby companies such as sunscreen manufacturing companies can buy the entire page to have the product pictures and also information touching on the product written. Newspapers help create the product brand. When a newspaper has a big readership and there is continued advertisement of the product then readers begin to have an impression about Running head: ROLE OF MASS MEDIA 4 the product. A positive impression of the product means that the product has high chances of getting picked by the consumers. (Weiss, 1966) Outdoor Media The Outdoor Media is one of the most popular forms of mass media used in advertising. Outdoor media includes posters, live screens and billboards. Outdoor media is effective in informing consumers that a new product is available in the market. It can also be used to reinforce a brand. On sunscreen, outdoor media plays the role of telling what sunscreen can do to your skin. (Silverstein, 1986). This can be done by displaying varying images of skin damaged by the sun rays and skin that is protected by sunscreen. Outdoor media that are placed in strategic positions have the ability to change what people think of the sunscreen because people may at first ignore the billboards but with time they will begin to pay attention. (McCombs, 1972) Conclusion The influence that mass media has on consumer minds cannot be ignored. Mass media sets the day’s agenda and sunscreen companies have to strive to be part of that agenda. When a product becomes the talk, the product becomes popular. When the popularity is positive the product gets bought more. Sunscreen companies have to have different advertising materials for the different forms of the mass media. This is because the different forms have different audiences. The social media for instance is the newest and most effective marketing tool that has the young generation as its biggest consumers. Sunscreen companies therefore have to segment their consumers depending on the form of media that they wish to advertise from. Running head: ROLE OF MASS MEDIA 5 References McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187. Retrieved from http://www4.ncsu.edu/~amgutsch/Mccombs.pdf Pan, Z., & McLeod, J. M. (1991). Multilevel analysis in mass communication research. Communication research, 18(2), 140-173. Retrieved from https://www.researchgate.net/profile/Zhongdang_Pan/publication/258130504_Multilevel_Analys is_in_Mass_Communication_Research/links/569eeb6308ae2c638eb59de0.pdf Redman, S., Spencer, E. A., & Sanson-Fisher, R. W. (1990). The role of mass media in changing health-related behaviour: a critical appraisal of two models. Health Promotion International, 5(1), 85-101. Silverstein, B., Perdue, L., Peterson, B., & Kelly, E. (1986). The role of the mass media in promoting a thin standard of bodily attractiveness for women. Sex roles, 14(9), 519-532. Weiss, W. (1966). Effects of the mass media of communication.
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Running head: MASS MEDIA ON SUNSCREEN

Mass Media on Sunscreen
Institution Affiliation
Date

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MASS MEDIA ON SUNSCREEN

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Introduction
Many organizations have embraced mass media as their main means of creating
awareness of the availability of their products. Globalization and the way in which technology
has been embraced by various organizations have also been very useful in ensuring that mass
media is a useful mode of advertising. In as much as mass media is useful in advertising, there
are products that properly fit the use of mass media as a way of advertising. At the same time,
identifying the various audiences and potential buyers for a particular product is very important
and it helps in choosing the relevant mode of advertisement (Kidd, 2014). Organizations that
have embraced the use of mass media as a mode of advertisement have grown in lips and
bounds. This is because mass media attracts a good audience who are potential customers in
these organizations. In my opinion, organizations that use mass media stand a higher chance of
succeeding as opposed to organizations that do not bank on mass media as a form of product
promotion.
The Effects That Mass Media Has On Sunscreen
In my opinion, sunscreen is critical to many members of the society. In the 21st many
people are so concerned with their looks. This means that they take all the requisite care to
ensure that they take care of their skin. At the time, scientific research has shown that the
exposure to particular elements of sunlight may have tremendous effects on the skin. Some of
these effects include skin cancer and acne among others. The fact that many members of the
society are aware of these factors has made it very easy for companies dealing in sunscreen
products to advertise their products.

MASS MEDIA ON SUNSCREEN

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The age group that uses sunscreen products is between ages 15-40. This age group makes
comprises of the largest population of people. This goes to say that focusing on this particular
group of people to purchase these products will have enormous results to these organizations.
This does not, however, mean that only this group of people uses sunscreen products. Ensuring
that the requisite methods of advertising are used will ensure that sales are achieved and that
there is awaren...


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I was having a hard time with this subject, and this was a great help.

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