Description
Write 300-500 words and discuss the following:
In your own words discuss the definition and purpose of segmentation.
Describe the various types of industry segmentation.
Explanation & Answer
Attached.
Running Head: PURPOSE OF SEGMENTATION
Purpose of Segmentation
Institution Affiliation
Date:
1
PURPOSE OF SEGMENTATION
2
Most of the organizations have adopted different strategies to help them reach their
customers at ease. Segmentation is one of these strategies popular among the small and large
enterprises across different industries. Essentially, segmentation involves dividing or bifurcating
large unit into smaller units to ease management (Vecchi and Buckley, 2016). The small units
are divided in terms of characteristics such as similar or even related in a way or the other.
Commonly industries always conside...
Review
Review
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!