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1. The Yuhan-Kimberly crisis began online and was fought online. If parents in the United States objected on blogs to a similar problem, what could crisis communicators do to assure the safety of babies is not compromised? What methods of communications would be most effective? What would be key messages? Any special events or special promotions? If the issue originated on blogs, would you limit the campaign to online communication, or would you also seek the news media? If the complaints were limited to one city, would you respond only in that city?
2. What does the spokesman mean when he said, in his conclusion, “Approach with a human face is the basic part of crisis communication?” 3. Pick a possibly preventable crisis in a local company and discuss how a campaign could be developed to prevent the occurrence. (Check chapter 16, “The Crisis Communications Plan.”)
Please answer in 250 words
Explanation & Answer
Attached.
Running head: THE CRISES COMMUNICATION PLAN
The Crisis Communications Plan
Name
Institution
1
CONFLICT MANAGEMENT
2
The Crisis Communications Plan
What methods of communications would be most effective?
Question one:
There are different methods of communication, and their effectiveness depends on the
nature of what is addressed. More than what is addressed, the target group also matters a lot. The
Yuan-Kimberly crisis was fueled by consumer activists who were concerned about the high
levels of the formaldehyde in the wet wipes offered by the company. This happened in South
Korea a country where the birth rate is relatively low than the average. The nation's birth rate is
1.19 which is 1.35 lower than the average or the ideal rate. Safety to babies in such a country is,
of course, a major concern and that mothers cannot ignore. This is probably a good justification
why the online communication was more effective through the online platform.
What is the same message would be addressed in the Unit...
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