If you were a manager at Gerber, how would you address this threat from the external environment?, assignment help

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Instructions: Please answer the following questions below via short essay (typically 7-10 sentences minimum/answer). Type the question in bold first, and then follow it up with your answer. Pay close attention to what is being asked of you for each question. Do not forget your cover page. Management Perspectives – Chapter 3: The Environment and Corporate Culture 1) Read the “Management Challenge” on page 41. After reading the challenge, answer the two questions that follow. Be sure to support your answer with examples and/or references from the chapter. 2) Beginning at page 41 and illustrated in Exhibit 3-1 (pg. 42), you will see the Location of the Organizations General, Task and Internal Environments. Read more in the following pages to learn about the contents of each layer. Afterwards, list one action by each “Titan” that caused a reaction and ultimately an industry change for Vanderbilt, Rockefeller and Carnegie. NOTE: The sentences in the example below are abbreviated. You are expected to provide more details. Also, you do not have to type the example after typing the question. Example Organization: Morgan State University Innovation: Need for online courses and degrees General Environment: • Economic – More people are going to work first and attending college after several years and/or they are vetted and can receive tuition remission. This is one way future students are trying to combat debt. • Technological – With the development of technology, potential students can access the classroom (if a platform is applicable) from the same city or abroad. Technology also allows for greater flexibility for those who work, may be studying abroad or have other obligations or limitations. Task Environment: • Customers – Expanding MSU’s online degree presence will bring both new customers (students) and revenue to the university. • Competitors – MSU’s biggest competitors would be both for-profit institutions (i.e. University of Phoenix) as well as non-profit institutions who have had a longer online presence with degrees at both the undergraduate and graduate levels (i.e. Arizona State University, Pennsylvania State University, University of Houston). Internal Environment: • Culture – MSU will be required to find an inclusive way of supporting online student’s access to student activities, student services and a way for them to experience graduation should they not be able to make it to Baltimore, MD. • Management – MSU will be responsible for implementing an infrastructure or possible division to support online education. Management Perspectives – Chapter 5: Managerial Ethics and Corporate Social Responsibility 1) Read the “Management Challenge” on page 76. After reading the challenge, answer the two questions that follow. Be sure to support your answer with examples and/or references from the chapter. 2) On page 77 it discusses ethical dilemmas and the moral agent. Please give your reaction/response to all five dilemma’s and tell how they should be handled. Give the “plan” (i.e. Step 1, Step 2, Step 3) for each. Be sure to support your answer with information from the chapter 3) Examine Exhibit 5.3 then answer all six questions (using six different organizations from “The Corporation documentary” – one organization per question) and support your response with information from the chapter. 4) Read the section on “Organizational Stakeholders”. Identify at least three from the documentary “The Corporation” where multiple stakeholders were affected (these cannot be the same companies listed in Question 2). Check your business periodicals and tell whether these three organizations have any current issues/unethical behavior. How should the organization work with these stakeholders to ensure confidence in the future? 5) Read the scenario with Exhibit 5.5. Explain the issues; tell whether you agree or disagree with Ray Anderson and how you would handle this matter in an effort to move forward. 6) Read Exhibit 5.7. Explain how this should have been handled pre-scandal and post scandal. Remember the “Total Corporate Social Responsibility” chart and the information included in the chapter. Much like question 2, please lay out your “plan”. 7) Identify two current events in the industry you are benchmarking and name a “whistleblower” that was featured (cannot be a company featured in “The Corporation”). Examine the situation at hand (based on what you have learned via the chapter and your textbook) and tell how the organization should handle those guilty as well as the whistle-blower post this incident. 8) What were the greatest lessons you learned in this chapter as it pertains to managerial ethics and corporate social responsibility? Give three to five examples and explain their impact to your thought process on Business Ethics and CSR. Management Perspectives – Chapter 9: Managerial Decision Making 1) Read the “Management Challenge” on page 152. After reading the challenge, answer the questions that follow. Be sure to support your answer with examples and/or references from the chapter. 2) Under the umbrella of “Decision Making”, describe 3-5 programmed and non-programmed decisions that you think may have occurred with each of the Titans. Think about past decisions (earlier initiatives) as well as what you foresee (not having completed the video as of this assignments due date). Also consider and identify the “certainty, risk, uncertainty and ambiguity” with each example you’ve given. 3) There are four decision-making models listed; which model have you used most to date? Think about any team project you have had and/or something that may have taken place at your job or internship. Give examples to support your answer. 4) What is your personal decision making style? Give examples to support your answer. 5) Examine Exhibit 9.6. After reading about the “Five Leader Participation Styles”, go through the seven diagnostic questions. Use a major business decision made by a company in your benchmark industry to support your answer. Management Perspectives – Chapter 18: Leadership in Organizations 1) Read the “Management Challenge” on page 290. After reading the challenge, answer the questions that follow. Be sure to support your answer with examples and/or references from the chapter. 2) In the documentary, “The Men Who Built America”, evaluate how each Titan (Vanderbilt, Carnegie, Rockefeller, JP Morgan) used their position (legitimate, reward, coercive) and personal (expert, referent) power. You may also evaluate other businessmen from the video (i.e. Scott, Frick, Edison) in addition to the Titans. Give examples to support your answer. 3) In Exhibit 16.1 (Leader and Manager Qualities), they list traits of both managers and leaders. Use this chart to evaluate each of the Titans. You are to identify at least five traits from each side. Give examples to support your answer. 4) Using Exhibit 16.2 (Personal Characteristics of Leaders), evaluate each of the Titans using all six categories. Give examples to support your answer. 5) After reading the section on “Contingency Approaches”, review Exhibit 16.5 (How Leader Style Fits the Situation) and evaluate each of the Titans. Give examples to support your answer. (
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Hello, I have finished those questions. Please find the attached document. If there is any further questions or if there is any part that you would like me to amend the answer, please let me know and I will be glad to do so! :)

p. 1

Answers to Chapter 3: The Environment and Corporate Culture
If you were a manager at Gerber, how would you address this threat from the external
environment? How might managers gauge public feelings and anticipate future
problems?
If I were a manager at Gerber, I must clearly identify the threat first. In this case,
Gerber was accused by Greenpeace of using genetically altered corn that was toxic. Even
though there is no scientific proof that genetically altered crops would be harmful to human,
many customers believed so. Thus, the major threat in this incident is the loss of customers’
confidence in the products of Gerber. To solve this problem, I would suggest the Gerber to
cease using genetically altered ingredients, and announce to the public that Gerber will not
use genetically altered ingredients in the future. In reality, Gerber dropped some of its corn
and soybean suppliers who supplied genetically altered crops.
In the future, I would suggest setting up a competitive intelligence unit within the
company to monitor changes in customers’ expectations and tastes. Not only can it help
anticipate and prevent similar problems in the future, this unit can also provide insights on
how the products should be modified to satisfy the changing tastes of customers.

p. 2

List one action by each “Titan” that caused a reaction and ultimately an industry change
for Vanderbilt, Rockefeller and Carnegie.
Organization: Accessory Transit Company (founded by Vanderbilt)
Innovation: Passengers’ need for a fast and economical way to transport between west coast
and east coast of the United States.
General Environment:
• Economic – During the gold rush between 1848 and 1855, there was a high demand for
labor in California. Thus, the demand for transportation from and to California was very
high.
• Technological – Commercial ocean-going steamshipswere available in the United States at
that time.
Task Environment:
• Customers – During the gold rush, a large number of people, including foreigners, sought
ways to California for a chance to make a fortune. They demanded a safe and affordable
way to go to California.
• Competitors – Before Accessory Transit Company was incorporated, overland journey or
sea route to California took more than two months.

p. 3

Internal Environment:
• Culture –Accessory Transit Companywas facing high uncertainty, as it would be impossible
to know how long the gold rush would last at that time. The business must have an adaptive
culture that its management should pay close attention to the changes in external
environment.

Organization: Standard Oil (founded by John D. Rockefeller)
Innovation: To provide kerosene to average American homes at an affordable price
General Environment:
• Economic – In the 1870s, an average household in United States cannot afford candles or
whale oils to light their homes at night.
Task Environment:
• Customers – Customers wanted to light their homes at night as it could greatly increase their
productivity at home. However, most customers cannot afford to pay a high price in the
1870s. Thus, a kerosene lamp would satisfy their needs.
Internal Environment:
• Culture –Standard Oil would need to strive hard to lower the price of the kerosene lamps, as
an average customer in 1870s could not afford a high price.

p. 4

Organization: Carnegie Steel Company (founded by Andrew Carnegie)
Innovation: To provide cheap steel rails for railroad lines.
General Environment:
• Economic – In the 1890s, there was a large demand for steel as new railroad lines were
being built.
• Technological –Carnegie Steel Company invested in technological development in order to
lower the price of steel production.
Task Environment:
• Labor market –Carnegie Steel Company needed a large number of unskilled workers at low
costs, which were available in 1890s.
Internal Environment:
• Culture – The steel industry was stable. Management did not have to be highly adaptive to
the environment. They needed to focus on maintaining high efficiency in production, as
Carnegie Steel Company competed by providing steel with goods quality at a low price.

p. 5

Answers to Chapter 5:Managerial Ethics and Corporate Social Responsibility
Do you believe it is unethical for U.S. drug companies to file suit against poor nations
that cannot afford name-brand drugs? Where should managers draw the line between
protecting their organization’s intellectual property and bending the rules to alleviate
human suffering?
Taking the utilitarian approach, I believe it is ethical for the drug companies to file
suit against those nations. Under this approach, behavior would be considered moral if it
provides greatest good for the greatest number. If the drug companies do not take actions to
protect their intellectual property, their profits would suffer. As a result, drug companies
would have difficulties providing resources for developing new drugs, which would in turn
cause the human suffering throughout the whole world.
I believe managers of drug companies should try their best to protect their
organization’s intellectual property and save lives at the same time. I suggest the managers to
take legal actions to protect their intellectual property, and at the same time find ways to
promote and sell drugs at a discounted price in the developing countries.

p. 6

A top employee at your small company tells you he needs some time off because he has
AIDS. You know the employee needs the job as well as the health insurance benefits.
Providing health insurance has already stretched the company’s budget, and this will
send premiums through the roof. You recently read of a case in which federal courts
upheld the right of an employer to modify health plans by putting a cap on AIDS
benefits. Should you investigate whether this is a legal possibility of your company?
Step 1: Assuming the company is to provide full health insurance benefits to this
employee, I will estimate whether the potential increment in insurance premiums would
affect the survival of the business.
Step 2a: If it is estimated that survival of the business will be endangered by providing
full health insurance benefits to this ...


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