ReadingsWhy the "sea of same"? A qualitative look at DTCA within the larger context of healthcare marketing.http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=c8h&AN=144243654&site=eds-live&custid=s8501869&groupid=main&profile=eds_newMoran, M. E., & Baum, N. H. (2012). Marketing and medicine: A questionable mix. The Journal of Medical Practice Management, 28(1), 33–36.Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, P., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in using digital media in public health: A scoping review. Public Health, 128(12), 1066–1075.Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S–93S.Hanefeld, J., Smith, R., Horsfall, D., & Lunt, N. (2014). What do we know about medical tourism? A review of the literature with discussion of its implications for the U.K. National Health Service as an example of a public healthcare system. Journal of Travel Medicine, 21(6), 410–417.Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to an online presence. The Journal of Medical Practice Management, 28(2), 150–152.Healthcare marketers reshape ad strategieshttps://www.modernhealthcare.com/article/20151030/MAGAZINE/31030999510 Strategies to Market and Promote Your Medical Practicehttp://www.physicianspractice.com/marketing/10-strategies-market-and-promote-your-medical-practiceHow to Create a Marketing Survey that Really Workshttps://www.oberlo.com/blog/marketing-surveyActual assignment Assignment #2: Survey DesignMany healthcare organizations use surveys to collect data for conducting marketing research. To be effective, however, surveys must be carefully designed and adequately validated and administered. If consumers do not understand the survey questions or why they need to answer them, the resulting data will not help organizations in their marketing efforts. For this assignment, you use the best practices of survey design to create a patient satisfaction survey.To prepare:Consider that you work in the healthcare marketing department of a major healthcare organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges during data collection.The AssignmentPart I:Using best practices of survey design, create a 15-question patient satisfaction survey.Note: The survey questions must be closed-ended.Part II:Then, write 2 to 3 pages that address the following:Why did you write the particular questions that you wrote?How do you plan to administer the survey?What challenges do you anticipate during data collection and reporting?Should be in apa use four scholarly references thanks

Module 02 Discussion – Multidimensional Care of the Cancer PatientCancer is one of the leading causes of death in both men and women. Caring for the cancer patient and family requires a multidimensional approach.What does it mean to provide a multidimensional approach? What are some examples of how the care team can meet the patient and the family’s needs? Who are the members of the care team and how are they involved in providing multidimensional care?Please make your initial post by midweek, and respond to at least one other student's post by the end of the week. Please check the Course Calendar for specific due dates.Need Help? Click here for

Definitions of the quality of medical care are no longer left to clinicians who decide for themselves what technical performance constitutes "good care." What are the other dimensions of quality care and why are they important? What has changed since the days when "doctor knows best?"Quality in medical care may be defined as achieving the greatest benefit at the lowest risk. How have the priorities of our health care system and the allocation of resources addressed this goal?Contrast the definitions of implicit and explicit criteria in assessing health care quality. How is each type of criterion useful in quality assessment?Each response should be 500-1000 wordsAPA formatting requiredAlthough each response is a separate essay of 500-1000 words, all responses should be combined into a single document for submission.