Introduction
Coca-Cola is a multi-national organization with a very much characterized and oversaw
inventory network framework that helps it to effectively source the law material and circulate the
finals items by the clients in many parts of the world. Be that as it may, the organization business
despises the restraining infrastructure in the business. Coca-Cola Company encounters some
opposition from the rivals in the market in spite of that it drives the market. It is known
everywhere throughout the world and is an exceptionally respectable organization
comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer
yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a
key tool of knowing the best ways of managing the company.
SWOT Analysis Table
Internal Factors
Positive
Negative
Strength
Weakness
•
Culture
•
Strategy
•
Innovations
•
Leadership
•
Resources
Opportunities
External factors
Threats
•
Economic
•
The regulatory policies
•
Innovation
•
Economic
•
Social
•
Competition
Culture and Resources Trend
The strengths of the organization will be based on the culture of the organization. The
management has been successful in ensuring a strong organizational culture which has been
advantageous as it has increased the productivity of the workforce. The strength has also given
the organization a competitive edge over other rival organizations. The weakness of the
organization is based on the resource trend. The raw materials required to make the purified
water might not be easily available. The chemicals that are necessary for the purification process
will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the
organization will have to incur an extra fee in order to achieve the same.
Economic, Legal, Regulatory Forces and Trends
Coca-Cola is an international organization in that its products are supplied to individuals
across the globe as opposed to individuals in one country. The issue of the economic trend is
highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the
economic recession, people are less likely to spend and more likely to save. Therefore, during
this period of recession, the demand for the organization's products is quite a law as opposed to
the period when the economy is booming. More so, different countries including Europe which
houses the coca-cola organization undergo inflation if the last resort fails or if the government of
the day is unable to come up with fiscal policies that ensure that the country’s economy is stable
then the organization will be forced to increase the prices of their products (Coca-Cola, 2013).
An increase in the prices will often affect the demand for the product. This is because
fewer people will be able to afford the product and thus the demand for the product will not be
consistent with the supply of the same. More so, the organization's product cannot be termed as a
necessity and thus, an increase in the prices is likely to affect the demand as people can easily do
without the soft drink. In 1999, the organization faced serious charges on the basis of a
discriminatory claim. The employees of the organization claimed that the organization failed in
that employees of color were the least paid. This can be termed as discrimination. The
information dominated the internet and for a long period of time, the organization lost its
customers. Different countries which act as consumers to the organization's product have
regulations. Most countries have a regulations board that determines whether the product has met
the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed
the test, recent developments indicate that over consumption of the organization’s product might
not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the
customs fee that should be paid when importing or exporting products change from time to time.
This means that the due fee is quite high.
Criticism of Adaptation to Change
The organization is an innovative one. This means that the management often comes up
with different ideas which aim at ensuring that the organization is able to sustain in the economy.
In order to achieve this, the management is forced to implement different changes. On of the
recent changes that took place can be associated with the packaging approach that was employed
by the organization whereby the management decided to package the products on a first-name
basis with their clients. This approach was quite successful and it increased the sales of the
organization. In order to implement the change, the organization has to communicate the change
process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite
commendable. Employees and other stakeholders are resilient to change in that they are willing
to take part in the change process. More so, the organization is able to communicate the change
to its stakeholders including the consumers. Consumers are aware of the anticipated changes that
the organization aims at implementing. This is a good approach and it actually acts as a
differentiating factor between the means of operation of the organization and other organizations.
Supply Chain
The supply chain generally refers to the movement of products from the manufacturer to
the consumers through the use of different middlemen. The supply chain will be created on the
basis of the mission and the vision of the new division. The supply chain will start from the
manufacturer which will be the coca-cola company. After manufacturing the solvent, the division
will circulate the same to bottlers who will bottle the soft drinks and brand the product. After
branding, the product is dispatched to different retailers including supermarkets and shop owners
among others. The products availed to the retailers are easily accessible by the consumers who
will then purchase the product.
During the chain, the organization will aim at ensuring that there are sustainability and
efficiency. The work done by the middlemen will have to be efficient in order to attract
consumers who will be willing to purchase the products. The division aims at ensuring customer
satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality
will be a core value in the operation of the division whereby the management will aim at
ensuring that the division successfully comes up with high-quality products which can compete
in the market.
Conclusion
The organization aims at starting a water business which means that it will bottle water fit
for consumption. In order to achieve this, it is important that the management learns of the
challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that
the organization will benefit from the weaknesses of the organization, the opportunities that are
available to the organization and the threats that face the organization among others. The
organization’s new product will face stiff competition from other water producing companies.
Therefore, it is crucial for the management to ensure that the new division has a competitive
advantage over other organizations. More so, the organization will be diverse which an
advantage to its operation.
Reference
Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass.
Coca-Cola,. (2013). Coca cola. Place of publication not identified: Spruce Books.
Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism.
Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies
undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of
Business and Management, 3(2), 5-10.
Hopkins, M. (2015). Corporate social responsibility and international development: Is business
the solution?. London: Earthscan.
1
Strategic Plan Part 2
Strategic Plan Part 2: SWOT Analysis Paper
Yamilette Albertson
BUS/475
May 8, 2017
Maria Rutledge
2
Strategic Plan Part 2
SWOT Analysis Paper
Coca-Cola is a multi-national organization with a very much characterized and oversaw
inventory network framework that helps it to effectively source the law material and circulate the
finals items by the clients in many parts of the world. Be that as it may, the organization business
despises the restraining infrastructure in the business. Coca-Cola Company encounters some
opposition from the rivals in the market in spite of that it drives the market. It is known
everywhere throughout the world and is an exceptionally respectable organization
comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer
yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a
key tool of knowing the best ways of managing the company.
SWOT Analysis Table
Internal Factors
Positive
Negative
Strength
Weakness
•
Culture
•
Strategy
•
Innovations
•
Leadership
Opportunities
External factors
•
Resources
Threats
•
Economic
•
The regulatory policies
•
Innovation
•
Economic
•
Social
•
Competition
3
Strategic Plan Part 2
Culture and Resources Trend
The strengths of the organization will be based on the culture of the organization. The
management has been successful in ensuring a strong organizational culture which has been
advantageous as it has increased the productivity of the workforce. The strength has also given
the organization a competitive edge over other rival organizations. The weakness of the
organization is based on the resource trend. The raw materials required to make the purified
water might not be easily available. The chemicals that are necessary for the purification process
will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the
organization will have to incur an extra fee in order to achieve the same.
Economic, Legal, Regulatory Forces and Trends
Coca-Cola is an international organization in that its products are supplied to individuals
across the globe as opposed to individuals in one country. The issue of the economic trend is
highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the
economic recession, people are less likely to spend and more likely to save. Therefore, during
this period of recession, the demand for the organization's products is quite a law as opposed to
the period when the economy is booming. More so, different countries including Europe which
houses the Coca-Cola organization undergo inflation if the last resort fails or if the government
of the day is unable to come up with fiscal policies that ensure that the country’s economy is
stable then the organization will be forced to increase the prices of their products (Coca-Cola,
2013).
An increase in the prices will often affect the demand for the product. This is because
fewer people will be able to afford the product and thus the demand for the product will not be
consistent with the supply of the same. More so, the organization's product cannot be termed as a
4
Strategic Plan Part 2
necessity and thus, an increase in the prices is likely to affect the demand as people can easily do
without the soft drink. In 1999, the organization faced serious charges on the basis of a
discriminatory claim. The employees of the organization claimed that the organization failed in
that employees of color were the least paid. This can be termed as discrimination. The
information dominated the internet and for a long period of time, the organization lost its
customers. Different countries which act as consumers to the organization's product have
regulations. Most countries have a regulations board that determines whether the product has met
the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed
the test, recent developments indicate that over consumption of the organization’s product might
not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the
customs fee that should be paid when importing or exporting products change from time to time.
This means that the due fee is quite high.
Criticism of Adaptation to Change
The organization is an innovative one. This means that the management often comes up
with different ideas which aim at ensuring that the organization is able to sustain in the economy.
In order to achieve this, the management is forced to implement different changes. One of the
recent changes that took place can be associated with the packaging approach that was employed
by the organization whereby the management decided to package the products on a first-name
basis with their clients. This approach was quite successful and it increased the sales of the
organization. In order to implement the change, the organization has to communicate the change
process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite
commendable. Employees and other stakeholders are resilient to change in that they are willing
to take part in the change process. More so, the organization is able to communicate the change
5
Strategic Plan Part 2
to its stakeholders including the consumers. Consumers are aware of the anticipated changes that
the organization aims at implementing. This is a good approach and it actually acts as a
differentiating factor between the means of operation of the organization and other organizations.
Supply Chain
The supply chain generally refers to the movement of products from the manufacturer to
the consumers through the use of different middlemen. The supply chain will be created on the
basis of the mission and the vision of the new division. The supply chain will start from the
manufacturer which will be the Coca-Cola company. After manufacturing the solvent, the
division will circulate the same to bottlers who will bottle the soft drinks and brand the product.
After branding, the product is dispatched to different retailers including supermarkets and shop
owners among others. The products availed to the retailers are easily accessible by the
consumers who will then purchase the product.
During the chain, the organization will aim at ensuring that there are sustainability and
efficiency. The work done by the middlemen will have to be efficient in order to attract
consumers who will be willing to purchase the products. The division aims at ensuring customer
satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality
will be a core value in the operation of the division whereby the management will aim at
ensuring that the division successfully comes up with high-quality products which can compete
in the market.
Conclusion
The organization aims at starting a water business which means that it will bottle water fit
for consumption. In order to achieve this, it is important that the management learns of the
challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that
6
Strategic Plan Part 2
the organization will benefit from the weaknesses of the organization, the opportunities that are
available to the organization and the threats that face the organization among others. The
organization’s new product will face stiff competition from other water producing companies.
Therefore, it is crucial for the management to ensure that the new division has a competitive
advantage over other organizations. More so, the organization will be diverse which an
advantage to its operation.
7
Strategic Plan Part 2
Reference
Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass.
Coca-Cola. (2013). Coca cola. Place of publication not identified: Spruce Books.
Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism.
Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies
undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of
Business and Management, 3(2), 5-10.
Hopkins, M. (2015). Corporate social responsibility and international development: Is business
the solution? London: Earthscan.
1
Strategic Plan Part 1
Strategic Plan Part 1: New Product or Service
Yamilette Albertson
BUS/475
May 1, 2017
Maria Rutledge
2
Strategic Plan Part 1
Coca-Cola New Division
Coca-Cola is a multinationals company that manufactures retails and markets nonalcoholic beverage such as soft drinks, green tea, and healthy beverages among others. It is
located in Atlanta Georgia in the USA. The company has a secret in manufacturing their
products which have made them be competitive in the market. Coca-Cola also has a well-defined
and managed supply chain system that helps it to easily source the law material and distribute the
finals products next to the customers in most parts of the world. However, the company business
does not enjoy the monopoly in the business and it is easy to run it. Coca-Cola Company
experience some competition from the competitors in the market despite that it leads the market.
It is known all over the world and is a very reputable company globally. Coca-Cola Company
manufactures many products for the consumer but has not yet ventured into the water business.
The New Division Product
The new division and product that can be effective and uphold the company mission and
vision, as well as the strategy, are the water division. This division will focus on processing
water for consumption. This water will be made present for all people in the world. It will be
differentiated in various ways to ensure that it meets the needs of the consumers. The mission of
the division will be similar to the company mission statement since water is similar to the other
company products. Therefore, the mission statement will be refreshing the world with healthy
water and create happiness to the society. The vision of the department will be to provide the
people with healthy water that satisfies their needs through quenching their thirst and building a
healthy body.
The product will be made available in various forms. The first one will be through the
distilled water for commercial use and the bottled drinking water. The distilled water shall be
3
Strategic Plan Part 1
packed in a container of twenty liters and more. The drinking water will be bottled in three
distinguished ways. First, large volumes will be transported through the use of Lories for
commercial use and small containers such as between twenty and half a litter containers for
domestic consumptions. The products will be differentiated into different prices to accommodate
all types of customers in the organization. This will help in building a strong and wide market in
the market. This will be differentiated accordingly. The products will be processed by including
some healthy minerals that are not available in the competitor products. This will help to create a
great competition against the already existing businesses.
Customer needs and competitive advantage
Water from the Coca-Cola Company will address the need for the customers in various
ways. First, it will provide the customers with products that not only quench their thirst but also
provide them with the health benefits. It will also provide the traveler with portable products
which is highly presentable. This will improve the customer confidence as they travel. It will
also help the young people to grow and develop accordingly as they take the product from the
Coca-Cola Water Division. Above that, it will solve the problems of the organizations that
heavily depend on distilled water by providing them with high quality distilled water for their
processing business. In addition, the product will solve the customer problems at home by
providing them with clean water for consumption.
This will help in gaining the competitive advantage by Coca-Cola Company water
division. The company targeting the travelers will create a market by well-designed bottles that
can easily be carried through the journeys. Providing the products in different quantity packaging
will make everybody afford a certain quantity of water it the process. This will help the division
tap more demographics that covers the need and style of the people in the market. This will tap
4
Strategic Plan Part 1
into a bigger market. The division will also take advantage of the well-defined supply chain
system to deliver the product to the consumers thus creating a stiff competition to other players
in the market.
Business vision and model
As stated above, the vision of the department will be to provide the people with healthy
water that satisfies their needs through quenching their thirst and building a healthy body. This
will be achieved by distributing the products to the final consumers and ensure consistency in the
process. This is vital for the business in the process. The company will focus on differentiating
the product to ensure that there is a quantity that can be afforded by all people in the market. The
products will also some minerals that ensure a healthy body.
The business model that the division will use will be a direct sales model whereby the
organization will use its distribution channels, used in distributing soft drinks to distribute water
to the final consumers. A person or a business that need water in high quantity for commercial
use can contact the division though the online platform and make order. Use of the already
existing distribution channels and supply chain system will ease the distribution of the products
and will build the products name easily in the market since the organization has a reputable name
in the market. In addition, the products will be sold at a lower price than the competitor’s
product. This will grow to create a bigger market and attract more customers.
Aligning Division to company
The division mission is aligned with the company values in a big way. It focuses on
making the stakeholders better in the business. The division focuses on satisfying the buyers just
like the vision of the organizations towards the stakeholders. The company aims at satisfying the
stakeholders and so is the division. Therefore, the vision statement is aligned with the
5
Strategic Plan Part 1
organization vision. The mission statement focuses on refreshing the world with a quality
product that has benefits to the customers. This is similar to the organization mission statement
that focuses on the inspiring the people’s mind, spirit, and body. This is well gained to the
mission of the organization. Therefore, the division does not contradict the basic mission of the
company whatsoever. The division also helps in creating the value of the division and the
company at large.
The division values include great leadership that tries to better the organization future.
This is in line with the organization values that advocate for leadership that shapes great
company future. In addition, the division upholds a high level of integrity as well as the company
to make the company real and reputable in the market. The division values also include the
quality. This ensures that they process quality water in the organization just like the company
value of doing best what they do.
Strategic direction
The vision of water division and mission as well as values in the organization will play a
vital role in guiding the strategic direction of the division. First, it defines the main reason why
the division is developed and the core reason why it exists. The mission, on the other hand,
defines the main objectives the division in the industry. This guides the division towards sticking
to the core business of the business to avoid ethical problems or deviating for the organization
main mission. Values of the division also guide the strategic direction by defining the
requirement from the leaders and the staff in the division. It also helps in upholding the
organization level of integrity that helps in protecting the company reputation. Quality is a basic
strategic requirement and the company should ensure that it is attained by the division as well as
6
Strategic Plan Part 1
the entire company. Therefore, the values, vision, and mission play a vital role in guiding the
division into the strategic direction.
Guiding principles
The division will be committed to diversity. The division will support diversity through
hiring all people in the society. Nobody will be discriminated based on physical appearance or
language. Second, the division will also support ethical behavior. Anyone guilty of unethical
behavior will be subject to internals punishment and legal action. The employee is also exposed
to the risk of being fired from the division based on the magnitude of the unethical behavior. The
division will also ensure proper disposal of the waste materials. The bottles will be made of
disposable and easy to decompose materials to avoid causing an environmental problem
(Hopkins, 2015). It will also promote the local community by hiring some employees. The
division will also ensure that it settles the government demands to avoid legal issues. This will be
managed and done by the division accounting department.
Conclusion
In conclusion I spoke to you about my company, Coca-Cola proposing a new division,
the water division. This division meets the needs of the customers and the Coca-Cola Company
has competitive advantages because of its leading position amongst other companies in the same
market. Our vision and our model for this division is a great and healthy alternative to what we
already offer our customers. This division also benefits our stakeholders and our buyers as we
move and strategize in the right direction while also increasing the employee population with a
great diversity and ensuring we do and take care of business accordingly and within guidelines.
7
Strategic Plan Part 1
Reference
Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism.
Hopkins, M. (2015). Corporate social responsibility and international development: Is business
the solution?. London: Earthscan.
1
Strategic Plan Part 2
Strategic Plan Part 2: SWOT Analysis Paper
Yamilette Albertson
BUS/475
May 8, 2017
Maria Rutledge
2
Strategic Plan Part 2
SWOT Analysis Paper
Coca-Cola is a multi-national organization with a very much characterized and oversaw
inventory network framework that helps it to effectively source the law material and circulate the
finals items by the clients in many parts of the world. Be that as it may, the organization business
despises the restraining infrastructure in the business. Coca-Cola Company encounters some
opposition from the rivals in the market in spite of that it drives the market. It is known
everywhere throughout the world and is an exceptionally respectable organization
comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer
yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a
key tool of knowing the best ways of managing the company.
SWOT Analysis Table
Internal Factors
Positive
Negative
Strength
Weakness
•
Culture
•
Strategy
•
Innovations
•
Leadership
Opportunities
External factors
•
Resources
Threats
•
Economic
•
The regulatory policies
•
Innovation
•
Economic
•
Social
•
Competition
3
Strategic Plan Part 2
Culture and Resources Trend
The strengths of the organization will be based on the culture of the organization. The
management has been successful in ensuring a strong organizational culture which has been
advantageous as it has increased the productivity of the workforce. The strength has also given
the organization a competitive edge over other rival organizations. The weakness of the
organization is based on the resource trend. The raw materials required to make the purified
water might not be easily available. The chemicals that are necessary for the purification process
will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the
organization will have to incur an extra fee in order to achieve the same.
Economic, Legal, Regulatory Forces and Trends
Coca-Cola is an international organization in that its products are supplied to individuals
across the globe as opposed to individuals in one country. The issue of the economic trend is
highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the
economic recession, people are less likely to spend and more likely to save. Therefore, during
this period of recession, the demand for the organization's products is quite a law as opposed to
the period when the economy is booming. More so, different countries including Europe which
houses the Coca-Cola organization undergo inflation if the last resort fails or if the government
of the day is unable to come up with fiscal policies that ensure that the country’s economy is
stable then the organization will be forced to increase the prices of their products (Coca-Cola,
2013).
An increase in the prices will often affect the demand for the product. This is because
fewer people will be able to afford the product and thus the demand for the product will not be
consistent with the supply of the same. More so, the organization's product cannot be termed as a
4
Strategic Plan Part 2
necessity and thus, an increase in the prices is likely to affect the demand as people can easily do
without the soft drink. In 1999, the organization faced serious charges on the basis of a
discriminatory claim. The employees of the organization claimed that the organization failed in
that employees of color were the least paid. This can be termed as discrimination. The
information dominated the internet and for a long period of time, the organization lost its
customers. Different countries which act as consumers to the organization's product have
regulations. Most countries have a regulations board that determines whether the product has met
the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed
the test, recent developments indicate that over consumption of the organization’s product might
not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the
customs fee that should be paid when importing or exporting products change from time to time.
This means that the due fee is quite high.
Criticism of Adaptation to Change
The organization is an innovative one. This means that the management often comes up
with different ideas which aim at ensuring that the organization is able to sustain in the economy.
In order to achieve this, the management is forced to implement different changes. One of the
recent changes that took place can be associated with the packaging approach that was employed
by the organization whereby the management decided to package the products on a first-name
basis with their clients. This approach was quite successful and it increased the sales of the
organization. In order to implement the change, the organization has to communicate the change
process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite
commendable. Employees and other stakeholders are resilient to change in that they are willing
to take part in the change process. More so, the organization is able to communicate the change
5
Strategic Plan Part 2
to its stakeholders including the consumers. Consumers are aware of the anticipated changes that
the organization aims at implementing. This is a good approach and it actually acts as a
differentiating factor between the means of operation of the organization and other organizations.
Supply Chain
The supply chain generally refers to the movement of products from the manufacturer to
the consumers through the use of different middlemen. The supply chain will be created on the
basis of the mission and the vision of the new division. The supply chain will start from the
manufacturer which will be the Coca-Cola company. After manufacturing the solvent, the
division will circulate the same to bottlers who will bottle the soft drinks and brand the product.
After branding, the product is dispatched to different retailers including supermarkets and shop
owners among others. The products availed to the retailers are easily accessible by the
consumers who will then purchase the product.
During the chain, the organization will aim at ensuring that there are sustainability and
efficiency. The work done by the middlemen will have to be efficient in order to attract
consumers who will be willing to purchase the products. The division aims at ensuring customer
satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality
will be a core value in the operation of the division whereby the management will aim at
ensuring that the division successfully comes up with high-quality products which can compete
in the market.
Conclusion
The organization aims at starting a water business which means that it will bottle water fit
for consumption. In order to achieve this, it is important that the management learns of the
challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that
6
Strategic Plan Part 2
the organization will benefit from the weaknesses of the organization, the opportunities that are
available to the organization and the threats that face the organization among others. The
organization’s new product will face stiff competition from other water producing companies.
Therefore, it is crucial for the management to ensure that the new division has a competitive
advantage over other organizations. More so, the organization will be diverse which an
advantage to its operation.
7
Strategic Plan Part 2
Reference
Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass.
Coca-Cola. (2013). Coca cola. Place of publication not identified: Spruce Books.
Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism.
Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies
undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of
Business and Management, 3(2), 5-10.
Hopkins, M. (2015). Corporate social responsibility and international development: Is business
the solution? London: Earthscan.
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