Balanced Scorecard and Communication Plan, business and finance homework help

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Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

  • Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
    • Market share
    • Revenues and costs
    • Profitability
    • Competitive position
  • Customer Value Perspective, which includes strategic objectives in areas such as:
    • Customer retention or turnover
    • Customer satisfaction
    • Customer value
  • Process or Internal Operations Perspective, which includes strategic objectives in areas such as:
    • Measure of process performance
    • Productivity or productivity improvement
    • Operations metrics
    • Impact of change on the organization
  • Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:
    • Employee satisfaction
    • Employee turnover or retention
    • Level of organizational capability
    • Nature of organizational culture or climate
    • Technological innovation

Evaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.

Create at least three strategic objectives for each of the four balanced scorecard areas. Base your solutions on a ranking of alternative solutions that includes the following:

  • Identify potential risks and mitigation plans
  • Analyze a stakeholder and include mitigation and contingency strategies.
  • Incorporate ethical implications

Develop a metric and target for each strategic objective using a balanced scorecard format.

  • Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)

Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following:

  • Define the purpose.
  • Define the audience.
  • Identify the channel(s) of communication and why you selected that channel.

Format paper consistent with APA guidelines.

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Introduction Coca-Cola is a multi-national organization with a very much characterized and oversaw inventory network framework that helps it to effectively source the law material and circulate the finals items by the clients in many parts of the world. Be that as it may, the organization business despises the restraining infrastructure in the business. Coca-Cola Company encounters some opposition from the rivals in the market in spite of that it drives the market. It is known everywhere throughout the world and is an exceptionally respectable organization comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a key tool of knowing the best ways of managing the company. SWOT Analysis Table Internal Factors Positive Negative Strength Weakness • Culture • Strategy • Innovations • Leadership • Resources Opportunities External factors Threats • Economic • The regulatory policies • Innovation • Economic • Social • Competition Culture and Resources Trend The strengths of the organization will be based on the culture of the organization. The management has been successful in ensuring a strong organizational culture which has been advantageous as it has increased the productivity of the workforce. The strength has also given the organization a competitive edge over other rival organizations. The weakness of the organization is based on the resource trend. The raw materials required to make the purified water might not be easily available. The chemicals that are necessary for the purification process will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the organization will have to incur an extra fee in order to achieve the same. Economic, Legal, Regulatory Forces and Trends Coca-Cola is an international organization in that its products are supplied to individuals across the globe as opposed to individuals in one country. The issue of the economic trend is highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the economic recession, people are less likely to spend and more likely to save. Therefore, during this period of recession, the demand for the organization's products is quite a law as opposed to the period when the economy is booming. More so, different countries including Europe which houses the coca-cola organization undergo inflation if the last resort fails or if the government of the day is unable to come up with fiscal policies that ensure that the country’s economy is stable then the organization will be forced to increase the prices of their products (Coca-Cola, 2013). An increase in the prices will often affect the demand for the product. This is because fewer people will be able to afford the product and thus the demand for the product will not be consistent with the supply of the same. More so, the organization's product cannot be termed as a necessity and thus, an increase in the prices is likely to affect the demand as people can easily do without the soft drink. In 1999, the organization faced serious charges on the basis of a discriminatory claim. The employees of the organization claimed that the organization failed in that employees of color were the least paid. This can be termed as discrimination. The information dominated the internet and for a long period of time, the organization lost its customers. Different countries which act as consumers to the organization's product have regulations. Most countries have a regulations board that determines whether the product has met the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed the test, recent developments indicate that over consumption of the organization’s product might not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the customs fee that should be paid when importing or exporting products change from time to time. This means that the due fee is quite high. Criticism of Adaptation to Change The organization is an innovative one. This means that the management often comes up with different ideas which aim at ensuring that the organization is able to sustain in the economy. In order to achieve this, the management is forced to implement different changes. On of the recent changes that took place can be associated with the packaging approach that was employed by the organization whereby the management decided to package the products on a first-name basis with their clients. This approach was quite successful and it increased the sales of the organization. In order to implement the change, the organization has to communicate the change process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite commendable. Employees and other stakeholders are resilient to change in that they are willing to take part in the change process. More so, the organization is able to communicate the change to its stakeholders including the consumers. Consumers are aware of the anticipated changes that the organization aims at implementing. This is a good approach and it actually acts as a differentiating factor between the means of operation of the organization and other organizations. Supply Chain The supply chain generally refers to the movement of products from the manufacturer to the consumers through the use of different middlemen. The supply chain will be created on the basis of the mission and the vision of the new division. The supply chain will start from the manufacturer which will be the coca-cola company. After manufacturing the solvent, the division will circulate the same to bottlers who will bottle the soft drinks and brand the product. After branding, the product is dispatched to different retailers including supermarkets and shop owners among others. The products availed to the retailers are easily accessible by the consumers who will then purchase the product. During the chain, the organization will aim at ensuring that there are sustainability and efficiency. The work done by the middlemen will have to be efficient in order to attract consumers who will be willing to purchase the products. The division aims at ensuring customer satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality will be a core value in the operation of the division whereby the management will aim at ensuring that the division successfully comes up with high-quality products which can compete in the market. Conclusion The organization aims at starting a water business which means that it will bottle water fit for consumption. In order to achieve this, it is important that the management learns of the challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that the organization will benefit from the weaknesses of the organization, the opportunities that are available to the organization and the threats that face the organization among others. The organization’s new product will face stiff competition from other water producing companies. Therefore, it is crucial for the management to ensure that the new division has a competitive advantage over other organizations. More so, the organization will be diverse which an advantage to its operation. Reference Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass. Coca-Cola,. (2013). Coca cola. Place of publication not identified: Spruce Books. Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism. Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of Business and Management, 3(2), 5-10. Hopkins, M. (2015). Corporate social responsibility and international development: Is business the solution?. London: Earthscan. 1 Strategic Plan Part 2 Strategic Plan Part 2: SWOT Analysis Paper Yamilette Albertson BUS/475 May 8, 2017 Maria Rutledge 2 Strategic Plan Part 2 SWOT Analysis Paper Coca-Cola is a multi-national organization with a very much characterized and oversaw inventory network framework that helps it to effectively source the law material and circulate the finals items by the clients in many parts of the world. Be that as it may, the organization business despises the restraining infrastructure in the business. Coca-Cola Company encounters some opposition from the rivals in the market in spite of that it drives the market. It is known everywhere throughout the world and is an exceptionally respectable organization comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a key tool of knowing the best ways of managing the company. SWOT Analysis Table Internal Factors Positive Negative Strength Weakness • Culture • Strategy • Innovations • Leadership Opportunities External factors • Resources Threats • Economic • The regulatory policies • Innovation • Economic • Social • Competition 3 Strategic Plan Part 2 Culture and Resources Trend The strengths of the organization will be based on the culture of the organization. The management has been successful in ensuring a strong organizational culture which has been advantageous as it has increased the productivity of the workforce. The strength has also given the organization a competitive edge over other rival organizations. The weakness of the organization is based on the resource trend. The raw materials required to make the purified water might not be easily available. The chemicals that are necessary for the purification process will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the organization will have to incur an extra fee in order to achieve the same. Economic, Legal, Regulatory Forces and Trends Coca-Cola is an international organization in that its products are supplied to individuals across the globe as opposed to individuals in one country. The issue of the economic trend is highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the economic recession, people are less likely to spend and more likely to save. Therefore, during this period of recession, the demand for the organization's products is quite a law as opposed to the period when the economy is booming. More so, different countries including Europe which houses the Coca-Cola organization undergo inflation if the last resort fails or if the government of the day is unable to come up with fiscal policies that ensure that the country’s economy is stable then the organization will be forced to increase the prices of their products (Coca-Cola, 2013). An increase in the prices will often affect the demand for the product. This is because fewer people will be able to afford the product and thus the demand for the product will not be consistent with the supply of the same. More so, the organization's product cannot be termed as a 4 Strategic Plan Part 2 necessity and thus, an increase in the prices is likely to affect the demand as people can easily do without the soft drink. In 1999, the organization faced serious charges on the basis of a discriminatory claim. The employees of the organization claimed that the organization failed in that employees of color were the least paid. This can be termed as discrimination. The information dominated the internet and for a long period of time, the organization lost its customers. Different countries which act as consumers to the organization's product have regulations. Most countries have a regulations board that determines whether the product has met the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed the test, recent developments indicate that over consumption of the organization’s product might not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the customs fee that should be paid when importing or exporting products change from time to time. This means that the due fee is quite high. Criticism of Adaptation to Change The organization is an innovative one. This means that the management often comes up with different ideas which aim at ensuring that the organization is able to sustain in the economy. In order to achieve this, the management is forced to implement different changes. One of the recent changes that took place can be associated with the packaging approach that was employed by the organization whereby the management decided to package the products on a first-name basis with their clients. This approach was quite successful and it increased the sales of the organization. In order to implement the change, the organization has to communicate the change process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite commendable. Employees and other stakeholders are resilient to change in that they are willing to take part in the change process. More so, the organization is able to communicate the change 5 Strategic Plan Part 2 to its stakeholders including the consumers. Consumers are aware of the anticipated changes that the organization aims at implementing. This is a good approach and it actually acts as a differentiating factor between the means of operation of the organization and other organizations. Supply Chain The supply chain generally refers to the movement of products from the manufacturer to the consumers through the use of different middlemen. The supply chain will be created on the basis of the mission and the vision of the new division. The supply chain will start from the manufacturer which will be the Coca-Cola company. After manufacturing the solvent, the division will circulate the same to bottlers who will bottle the soft drinks and brand the product. After branding, the product is dispatched to different retailers including supermarkets and shop owners among others. The products availed to the retailers are easily accessible by the consumers who will then purchase the product. During the chain, the organization will aim at ensuring that there are sustainability and efficiency. The work done by the middlemen will have to be efficient in order to attract consumers who will be willing to purchase the products. The division aims at ensuring customer satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality will be a core value in the operation of the division whereby the management will aim at ensuring that the division successfully comes up with high-quality products which can compete in the market. Conclusion The organization aims at starting a water business which means that it will bottle water fit for consumption. In order to achieve this, it is important that the management learns of the challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that 6 Strategic Plan Part 2 the organization will benefit from the weaknesses of the organization, the opportunities that are available to the organization and the threats that face the organization among others. The organization’s new product will face stiff competition from other water producing companies. Therefore, it is crucial for the management to ensure that the new division has a competitive advantage over other organizations. More so, the organization will be diverse which an advantage to its operation. 7 Strategic Plan Part 2 Reference Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass. Coca-Cola. (2013). Coca cola. Place of publication not identified: Spruce Books. Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism. Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of Business and Management, 3(2), 5-10. Hopkins, M. (2015). Corporate social responsibility and international development: Is business the solution? London: Earthscan. 1 Strategic Plan Part 1 Strategic Plan Part 1: New Product or Service Yamilette Albertson BUS/475 May 1, 2017 Maria Rutledge 2 Strategic Plan Part 1 Coca-Cola New Division Coca-Cola is a multinationals company that manufactures retails and markets nonalcoholic beverage such as soft drinks, green tea, and healthy beverages among others. It is located in Atlanta Georgia in the USA. The company has a secret in manufacturing their products which have made them be competitive in the market. Coca-Cola also has a well-defined and managed supply chain system that helps it to easily source the law material and distribute the finals products next to the customers in most parts of the world. However, the company business does not enjoy the monopoly in the business and it is easy to run it. Coca-Cola Company experience some competition from the competitors in the market despite that it leads the market. It is known all over the world and is a very reputable company globally. Coca-Cola Company manufactures many products for the consumer but has not yet ventured into the water business. The New Division Product The new division and product that can be effective and uphold the company mission and vision, as well as the strategy, are the water division. This division will focus on processing water for consumption. This water will be made present for all people in the world. It will be differentiated in various ways to ensure that it meets the needs of the consumers. The mission of the division will be similar to the company mission statement since water is similar to the other company products. Therefore, the mission statement will be refreshing the world with healthy water and create happiness to the society. The vision of the department will be to provide the people with healthy water that satisfies their needs through quenching their thirst and building a healthy body. The product will be made available in various forms. The first one will be through the distilled water for commercial use and the bottled drinking water. The distilled water shall be 3 Strategic Plan Part 1 packed in a container of twenty liters and more. The drinking water will be bottled in three distinguished ways. First, large volumes will be transported through the use of Lories for commercial use and small containers such as between twenty and half a litter containers for domestic consumptions. The products will be differentiated into different prices to accommodate all types of customers in the organization. This will help in building a strong and wide market in the market. This will be differentiated accordingly. The products will be processed by including some healthy minerals that are not available in the competitor products. This will help to create a great competition against the already existing businesses. Customer needs and competitive advantage Water from the Coca-Cola Company will address the need for the customers in various ways. First, it will provide the customers with products that not only quench their thirst but also provide them with the health benefits. It will also provide the traveler with portable products which is highly presentable. This will improve the customer confidence as they travel. It will also help the young people to grow and develop accordingly as they take the product from the Coca-Cola Water Division. Above that, it will solve the problems of the organizations that heavily depend on distilled water by providing them with high quality distilled water for their processing business. In addition, the product will solve the customer problems at home by providing them with clean water for consumption. This will help in gaining the competitive advantage by Coca-Cola Company water division. The company targeting the travelers will create a market by well-designed bottles that can easily be carried through the journeys. Providing the products in different quantity packaging will make everybody afford a certain quantity of water it the process. This will help the division tap more demographics that covers the need and style of the people in the market. This will tap 4 Strategic Plan Part 1 into a bigger market. The division will also take advantage of the well-defined supply chain system to deliver the product to the consumers thus creating a stiff competition to other players in the market. Business vision and model As stated above, the vision of the department will be to provide the people with healthy water that satisfies their needs through quenching their thirst and building a healthy body. This will be achieved by distributing the products to the final consumers and ensure consistency in the process. This is vital for the business in the process. The company will focus on differentiating the product to ensure that there is a quantity that can be afforded by all people in the market. The products will also some minerals that ensure a healthy body. The business model that the division will use will be a direct sales model whereby the organization will use its distribution channels, used in distributing soft drinks to distribute water to the final consumers. A person or a business that need water in high quantity for commercial use can contact the division though the online platform and make order. Use of the already existing distribution channels and supply chain system will ease the distribution of the products and will build the products name easily in the market since the organization has a reputable name in the market. In addition, the products will be sold at a lower price than the competitor’s product. This will grow to create a bigger market and attract more customers. Aligning Division to company The division mission is aligned with the company values in a big way. It focuses on making the stakeholders better in the business. The division focuses on satisfying the buyers just like the vision of the organizations towards the stakeholders. The company aims at satisfying the stakeholders and so is the division. Therefore, the vision statement is aligned with the 5 Strategic Plan Part 1 organization vision. The mission statement focuses on refreshing the world with a quality product that has benefits to the customers. This is similar to the organization mission statement that focuses on the inspiring the people’s mind, spirit, and body. This is well gained to the mission of the organization. Therefore, the division does not contradict the basic mission of the company whatsoever. The division also helps in creating the value of the division and the company at large. The division values include great leadership that tries to better the organization future. This is in line with the organization values that advocate for leadership that shapes great company future. In addition, the division upholds a high level of integrity as well as the company to make the company real and reputable in the market. The division values also include the quality. This ensures that they process quality water in the organization just like the company value of doing best what they do. Strategic direction The vision of water division and mission as well as values in the organization will play a vital role in guiding the strategic direction of the division. First, it defines the main reason why the division is developed and the core reason why it exists. The mission, on the other hand, defines the main objectives the division in the industry. This guides the division towards sticking to the core business of the business to avoid ethical problems or deviating for the organization main mission. Values of the division also guide the strategic direction by defining the requirement from the leaders and the staff in the division. It also helps in upholding the organization level of integrity that helps in protecting the company reputation. Quality is a basic strategic requirement and the company should ensure that it is attained by the division as well as 6 Strategic Plan Part 1 the entire company. Therefore, the values, vision, and mission play a vital role in guiding the division into the strategic direction. Guiding principles The division will be committed to diversity. The division will support diversity through hiring all people in the society. Nobody will be discriminated based on physical appearance or language. Second, the division will also support ethical behavior. Anyone guilty of unethical behavior will be subject to internals punishment and legal action. The employee is also exposed to the risk of being fired from the division based on the magnitude of the unethical behavior. The division will also ensure proper disposal of the waste materials. The bottles will be made of disposable and easy to decompose materials to avoid causing an environmental problem (Hopkins, 2015). It will also promote the local community by hiring some employees. The division will also ensure that it settles the government demands to avoid legal issues. This will be managed and done by the division accounting department. Conclusion In conclusion I spoke to you about my company, Coca-Cola proposing a new division, the water division. This division meets the needs of the customers and the Coca-Cola Company has competitive advantages because of its leading position amongst other companies in the same market. Our vision and our model for this division is a great and healthy alternative to what we already offer our customers. This division also benefits our stakeholders and our buyers as we move and strategize in the right direction while also increasing the employee population with a great diversity and ensuring we do and take care of business accordingly and within guidelines. 7 Strategic Plan Part 1 Reference Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism. Hopkins, M. (2015). Corporate social responsibility and international development: Is business the solution?. London: Earthscan. 1 Strategic Plan Part 2 Strategic Plan Part 2: SWOT Analysis Paper Yamilette Albertson BUS/475 May 8, 2017 Maria Rutledge 2 Strategic Plan Part 2 SWOT Analysis Paper Coca-Cola is a multi-national organization with a very much characterized and oversaw inventory network framework that helps it to effectively source the law material and circulate the finals items by the clients in many parts of the world. Be that as it may, the organization business despises the restraining infrastructure in the business. Coca-Cola Company encounters some opposition from the rivals in the market in spite of that it drives the market. It is known everywhere throughout the world and is an exceptionally respectable organization comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a key tool of knowing the best ways of managing the company. SWOT Analysis Table Internal Factors Positive Negative Strength Weakness • Culture • Strategy • Innovations • Leadership Opportunities External factors • Resources Threats • Economic • The regulatory policies • Innovation • Economic • Social • Competition 3 Strategic Plan Part 2 Culture and Resources Trend The strengths of the organization will be based on the culture of the organization. The management has been successful in ensuring a strong organizational culture which has been advantageous as it has increased the productivity of the workforce. The strength has also given the organization a competitive edge over other rival organizations. The weakness of the organization is based on the resource trend. The raw materials required to make the purified water might not be easily available. The chemicals that are necessary for the purification process will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the organization will have to incur an extra fee in order to achieve the same. Economic, Legal, Regulatory Forces and Trends Coca-Cola is an international organization in that its products are supplied to individuals across the globe as opposed to individuals in one country. The issue of the economic trend is highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the economic recession, people are less likely to spend and more likely to save. Therefore, during this period of recession, the demand for the organization's products is quite a law as opposed to the period when the economy is booming. More so, different countries including Europe which houses the Coca-Cola organization undergo inflation if the last resort fails or if the government of the day is unable to come up with fiscal policies that ensure that the country’s economy is stable then the organization will be forced to increase the prices of their products (Coca-Cola, 2013). An increase in the prices will often affect the demand for the product. This is because fewer people will be able to afford the product and thus the demand for the product will not be consistent with the supply of the same. More so, the organization's product cannot be termed as a 4 Strategic Plan Part 2 necessity and thus, an increase in the prices is likely to affect the demand as people can easily do without the soft drink. In 1999, the organization faced serious charges on the basis of a discriminatory claim. The employees of the organization claimed that the organization failed in that employees of color were the least paid. This can be termed as discrimination. The information dominated the internet and for a long period of time, the organization lost its customers. Different countries which act as consumers to the organization's product have regulations. Most countries have a regulations board that determines whether the product has met the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed the test, recent developments indicate that over consumption of the organization’s product might not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the customs fee that should be paid when importing or exporting products change from time to time. This means that the due fee is quite high. Criticism of Adaptation to Change The organization is an innovative one. This means that the management often comes up with different ideas which aim at ensuring that the organization is able to sustain in the economy. In order to achieve this, the management is forced to implement different changes. One of the recent changes that took place can be associated with the packaging approach that was employed by the organization whereby the management decided to package the products on a first-name basis with their clients. This approach was quite successful and it increased the sales of the organization. In order to implement the change, the organization has to communicate the change process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite commendable. Employees and other stakeholders are resilient to change in that they are willing to take part in the change process. More so, the organization is able to communicate the change 5 Strategic Plan Part 2 to its stakeholders including the consumers. Consumers are aware of the anticipated changes that the organization aims at implementing. This is a good approach and it actually acts as a differentiating factor between the means of operation of the organization and other organizations. Supply Chain The supply chain generally refers to the movement of products from the manufacturer to the consumers through the use of different middlemen. The supply chain will be created on the basis of the mission and the vision of the new division. The supply chain will start from the manufacturer which will be the Coca-Cola company. After manufacturing the solvent, the division will circulate the same to bottlers who will bottle the soft drinks and brand the product. After branding, the product is dispatched to different retailers including supermarkets and shop owners among others. The products availed to the retailers are easily accessible by the consumers who will then purchase the product. During the chain, the organization will aim at ensuring that there are sustainability and efficiency. The work done by the middlemen will have to be efficient in order to attract consumers who will be willing to purchase the products. The division aims at ensuring customer satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality will be a core value in the operation of the division whereby the management will aim at ensuring that the division successfully comes up with high-quality products which can compete in the market. Conclusion The organization aims at starting a water business which means that it will bottle water fit for consumption. In order to achieve this, it is important that the management learns of the challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that 6 Strategic Plan Part 2 the organization will benefit from the weaknesses of the organization, the opportunities that are available to the organization and the threats that face the organization among others. The organization’s new product will face stiff competition from other water producing companies. Therefore, it is crucial for the management to ensure that the new division has a competitive advantage over other organizations. More so, the organization will be diverse which an advantage to its operation. 7 Strategic Plan Part 2 Reference Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass. Coca-Cola. (2013). Coca cola. Place of publication not identified: Spruce Books. Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism. Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of Business and Management, 3(2), 5-10. Hopkins, M. (2015). Corporate social responsibility and international development: Is business the solution? London: Earthscan.
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Explanation & Answer

Attached.

Balanced Scorecard and Communication Plan
I.

Balanced scorecard outlining strategic objectives of the new division at Coca-Cola
Company

II.

Impact of the scorecard on stakeholders

III.

Developing a metric and target for each strategic objective in the balanced scorecard

IV.

Designing a communication plan


Running Head: BALANCED SCORECARD AND COMMUNICATION PLAN

Balanced Scorecard and Communication Plan
Institution Affiliation
Date:

1

BALANCED SCORECARD AND COMMUNICATION PLAN
Balanced Scorecard
Financial perspective
The new division at Coca-Cola plans to promote the financial
growth of the organization by;




Increasing the annual revenue
Maximizing the net profit of the organization
Minimizing the expenses of the firm by a significant
large percent

Customer perspective
Coca-Cola’s new division plans to promote
customer satisfaction and meet their needs by;








Providing products at lower prices
Improving customer services to the new
and existing clients
Making products affordable by making
varying package of products in different
quantities
Providing water products in high
quantities
Providing clean water to customers
Improving customer retention

Internal operations perspective
The division also plans to improve
operations within the organization by
utilizing strategic objectives such as;





Enhancing communications
within the organization and in the
new division
Promoting efficiency by utilizing
technological approach
Improving distribution channels

Learning and growth (Employee) perspective
The division plans to utilize motivational factors and
training to increase employee capacity





The division will work on promoting great
leadership through training
It will also enhance employee potential
The division will also recognize employees with
good performance
It will promote diversity at work by employing
individuals in society

2

BALANCED SCORECARD AND COMMUNICATION PLAN

3

The balanced scorecard is a recognized business tool that is utilized by most company
executives to outline the mission, vision, and objectives of business (Gopinath and Siciliano,
2014). The scorecard is used as a tool that outlines the steps to be implemented in accomplishing
corporate goals. This tool can be effective in persuading the stakeholders to show support ...


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