mgmt 690 unit 5ip 7-10 pages.

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timer Asked: May 13th, 2017

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mgmt. 690 please find attached assignment description course scenario, apa format. Least word count 7/10 pages preferred.

Unit 5 Individual Project- Implementation of Global Strategies MGMT 690 -1702A-01 Strategic Management in Dynamic Environments Assignment Objectives- Formulate and implement business-level corporate and global strategies. Compose, prepare and recommend strategies to achieve and sustain a competitive market profile. Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity. Assignment Description – Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah's name on the caller ID. “Hi, Deborah. What’s up?” you ask. “I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.” After you hang up, you begin thinking through the different items that you will need to cover. As you finalize the marketing plan, complete the following: Is globalization a good move for the company? What is your rationale behind this decision? What geographic location should be a target for global expansion? What background information can you provide to support this decision? How will this decision support the overall goal of growth and expansion? How would you refute someone with the opposing perspective? Other Information Instructor's Comments: Key points to check when writing your final paper: Review Unit 5 IP Task Description Global Expansion Recommendation Template provides a guideline on how to address each question in Unit 5 IP. The Template: a) Covers Key sections of the document and maps the questions under each section and b) Helps you to understand how to transition the overall results of research gathered over the last 4 weeks into the document Do not forget to omit “I “ from the paper. Specifically, the paper must be written in an objective versus subjective manner – based on the knowledge gained from your research over the last four weeks of class. You must include in-text citations in order to acknowledge the source of information shared as well as list all sources under the Reference section. Additional points will be deducted if this is missing from your paper. Legend
Strategic Management in Dynamic Environments Individual Project Unit: Beginning Development of Global Strategies Due Date: Wed, 4/12/17 Grading Type: Numeric Points Possible: 100 Points Earned: 0 Objectives Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity. Assignment Details and Scenario Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.” You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the presentation. I’m sure that will come up. One of the board members used to run a textile plant in China.” Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says. Consider the following in your response: Why should resources be a concern in a global strategy? What resources may be a concern in the country you selected? How will this impact the decision to move to the country that you selected? How will this impact your competitive strategy in your global market? The materials found in the M.U.S.E. may help you with this assignment, such as the audio file Global Strategies Large and Small. This file provides real-world experience that may help you with this assignment. Overview Course Objectives Appraise cultural issues to avoid pitfalls and manage international projects successfully Compose, prepare and recommend strategies to achieve and sustain a competitive market profile. Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity. Formulate a balanced score card that translates a company’s strategic objectives into a coherent set of performance measures. Formulate and implement business-level corporate and global strategies. Select and test analytical and integrative tools to perform in-depth analyses of industries, firms, and competitors in both domestic and global markets. Company Biography In January of 2002, John Ferrer and his wife Deborah started their own corporation, a large custom furniture manufacturer located in Boston, MA. Their initial accounts were in the Northeastern region of the United States, and they annually observed a constant profit increase. By March of 2006, they were able to grow the company enough to go from five distribution and manufacturing plants to 10 to allow shipping to 48 states. Although they have two retail stores, one located in Phoenix and one in Boston, their primary source of revenue is online catalog sales. They have 10 manufacturing plants and distribution centers throughout the country. John and Deborah’s corporation is known throughout the industry for its exceptional customer service and superior quality. The contemporary designs lend themselves to a younger market, and the customer base is predominantly upper-middle class because it is one of the highest priced furniture companies in the market. Part of the appeal of John and Deborah’s brand is their consistent involvement with the local communities to create green gardens. They have also been a major contributor to organizations that build houses for people in need. One of their primary strengths is their vertical integration. They have a team of in-house designers saving the company design costs and allowing the flexibility to rapidly change designs as the market changes. Their products have been featured on several prominent home design and gardening shows and have been endorsed by several well-known designers. Because of the recent housing market sales decline (8% from 2005–2006), home renovations have slowed significantly. This has impacted the amount of furniture and fixture sales and continues to impact revenue. Furniture sales in the United States have decreased significantly, and John and Deborah have recently been discussing the possibility of global expansion. Another potential threat to their company is that many higher-end brands have been marketing aggressively and creating lines for popular retail stores. These allow the lower-income consumers to have access to high-end brands at a much lower price point. So far, these lines have been incredibly successful and have significantly increased profits for competitors. Many of these competitors have also had great success in the global marketplace with these lower cost replicas. John and Deborah know that it is time to seriously consider expanding their business. They want to be able to make it through the economic crisis and rely on other ways to increase sales and business. They are open to looking into the global market, but they want to be sure that it is the right move for the business. They have requested an advisory board meeting next month in which you will present the global marketing strategy. As the market strategist, you will play a key role in helping the board decide if this is the right move for the company. The Problem You are sitting in Deborah Ferrer’s office. After the customary small talk, Deborah sits forward and states, “I am very impressed with the work that you have done as the strategic marketing manager. Since John and I started this company in Boston, we have seen continuous growth, but nothing like what we have seen since you started. However, the housing market is really starting to impact our profits. This last quarter’s numbers were not looking good.” mm You reply, “The crisis has really hit us hard. We have some stiff competition, too, with the other brands creating retail knock-offs.” She counters, “We’ve had great success with your strategies in the domestic markets your abilities to take this company exactly where it needs to go. I must say that we are really counting on you, and I know that you will follow through.” “I will make sure that we do well. Do you have any new projects for me?” you ask. Deborah smiles and says, “You know me well. I do have a new project for you. I sent you an e-mail just before our meeting. I’m curious if expanding in a global market would be a good move for our company. I would like you to look into this for me.” “Our team is definitely up for the challenge,” you say with enthusiasm. Deborah shakes hands with you warmly, and you make your way out of the meeting. As you drive out of the parking garage, you think about your success with the company. You cannot wait to get started.

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