Description
Section One – Executive Summary – 5 points.
Outline the key findings, challenges, and recommendations in summary form (1 page). This should include a strong use of terms learned in class (e.g. “competitive advantage”). Compare the Chipotle Mexican Grill with YUM! Brands, Inc. and Del Taco Restaurants, Inc.
Section Two – Introduction/Background – 5 points.
Answer the questions:
When did they start/history?
What is their primary business? (and briefly describe the industry)
Who are its main competitors?
Be concise and precise. (don’t copy/paste off its website or Wikipedia.)
Approximate page length = 1 page.
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Explanation & Answer
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Section One – Executive Summary
The Chipotle Mexican Grill Inc. is a leading chain of fast food outlets with
operations in the US, UK, Canada, and France. With a primary emphasis on their tacos
and mission-style burritos, the business has been on the continuous growth and has
numerous potential to go places. The company, for instance, has over the years enjoyed a
rapid growth from approximately 510 restaurants in 2006 when McDonald's divorced the
company, to over 1,500 restaurants today, spread across 2,000 locations world over.
Among the main strengths that accrue a unique comparative advantage for the restaurant
are the high emphasis on food quality and a keen focus on customer service. The
emphasis on food safety has for instance ...