international Marketing

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xbchevunev

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i want 0% plagiarism and should have to follow the grammar. The answers must be in your own words . Must and should follow the Basic APA rules of my school which the file i upload.

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BA 522 Midterm exam May 2017 Name: _____________________________________________________________ Directions: a) You must use this template to answer the questions. Not using the template will result in a major loss of exam points. b) The length of the answers must not be more than a short paragraph, and points will be deducted for answers more than a short paragraph. c) You must have original answers. The answers may not be textbook answers or copied and pasted from the Internet. d) Your answers must be researched and include your expertise, knowledge and/or creativity. In addition, you must use citations as needed. e) Do not add any additional information other than what is needed to answer a question. 1. A company must decide if it will maintain a sales force from the home nation, or set up a local sales force in the country in which it sells products. Provide a specific example of a product and briefly explain why it would be best to hire a sales force from the local (foreign) nation to sell that product. 2. A competitive advantage means that a company provides a product that has something unique or superior to that of the competition. Name an international company that uses product quality as its competitive advantage. Then briefly describe what you think would happen if the company lowered the quality of that product. 1 BA 522 Midterm exam May 2017 3. Briefly describe how the consumer behavior of teenagers differ in a developed country, such as the United States, versus a developing country, such as Honduras. Provide a specific example to help explain your answer. 4. Briefly explain why a company cannot always use the same marketing campaign for all of its target markets. Provide a specific example to help explain your answer. 5. Briefly explain why product sampling could be necessary to ensure the success of the product. Provide a specific example of a product that is best sold through product sampling, and the best place to set up to give out samples of that product. 6. In your opinion, what is the major advantage of a joint venture? Provide a specific example to help explain your answer. 7. In your opinion, what is the most important factor that a company should consider when making a product design decision for an international brand? Provide a specific example to help explain your answer. 8. In your opinion, what is the most successful international brand? Briefly explain why you believe that brand has been the most successful international brand. 9. Personal selling is a face-to-face communication between a prospective buyer and a company sales representative. Provide a specific example of a 2 BA 522 Midterm exam May 2017 product that is best sold by using personal selling. Then briefly explain why that strategy would be the best marketing strategy to use for that product. 10. Market segmentation means to divide the market into distinctive groups of consumers who have similar needs, characteristics, or behaviors. Provide a specific example of a product where it would be important to segment based on geographic information. Then briefly explain why that product is best sold by geographic segmentation. 3 BA 522 Midterm exam May 2017 References List your references is APA format 4 Basic APA Rules 1. The paper must have a cover page with the title of the assignment, name of class, and the student’s name. 2. The paper must be written in 12-font, Times New Roman. 3. The paper must be left justified and double spaced. 4. The paper must have a running manuscript header, which is placed at the top left corner, and consists of fifty characters or less (two or three words). It is a good practice to put your name as the header. 5. The paper must have page numbers, which are placed at top right corner and are a stand-alone number. 6. When writing assignments, citations must be used as needed. Every sentence with a fact that is not commonly known must have a citation, and every sentence that contains a quote must have a citation. Whether paraphrasing, using a direct quote, or describing an idea that influenced your writing, you must give credit to the source by using a citation 7. An assignment format must follow this pattern: Schiller question one written out The answer to the question in sentences and paragraph form. Indent to start a paragraph, write the answer in APA format, and use citations as needed. Schiller question two written out The answer to the question in sentences and paragraph form. Indent to start a paragraph, write the answer in APA format, and use citations as needed. 8. To achieve consistency, a student should use the tab key, which should indent about five spaces. 9. A paragraph must contain at least two complete sentences. 10. A paragraph should contain only one main issue or idea, and not be excessively lengthy. 11. Quotes should not be used unless they are absolutely necessary to answer the question, and less than 10 percent of an answer can be in quotes. You must paraphrase what they read, and then give the author credit for the thought by using a citation. 1 Basic APA Rules 12. University writing should be written unbiased, and never contain personal pronouns, such as I, me, my, our, us, or we. Students should write with conviction and use terms such as society, citizens, the company, managers, employees, clients, one, consumers, and customers instead of I or we. 13. The paper must not contain any contractions. Ie. Can’t should be written as cannot. Don’t should be written as do not. 14. Students must limit the use of they and their, as it can confuse the reader. 15. There should only be one also in a paragraph. Students should use terms such as in addition, another, and yet another. 16. The author should write so that answer flows, and the reader enjoys reading the paper. Transitions must be used to help the paper flow smoothly and move from one major point to another, so the sentences do not sound like bullets in paragraph form. Ie. The first point, the second factor, the third element. 17. When writing, students must use past tense. Ie. Keegan and Green (2015) wrote that marketing is a fascinating topic (p.1). 18. Do not start sentences with according to. A paper flows better when the sentence is written and there is an end of sentence citation. 19. An end of sentence citation contains the author’s name and year, followed by a period. When there is more than one author, you must use the ampersand (the symbol for and which is above the 7 on the keyboard). Ie. It is easy to earn an A in the class when a student completes assignments and follows directions (Harris, 2016, p.3). “With motivation, one will succeed in this class” (Harris & Williams, 2016, p.73). 20. Every citation must have a reference that matches it, and the author’s name and the year must match. Ie. The citation is: (Iacobucci, 2014, p.4). The reference is: Iacobucci, D. (2014). Title. Publication information. 21. The last page of the document should be the reference page, and the student must type the word References at the top center of the page in TNR 12 font. 22. References must be alphabetized. 23. The first line of each reference should be flush left, the second line is indented. 24. When there is an article or case study, it must be listed in the references. 2 Basic APA Rules 3 25. A basic reference is written: Author, year of publication, title, and publishing data. A period is placed after each element. If there are more than two authors, you must use the ampersand (the symbol for and which is above the 7 key on the keyboard). 29. A URL is never a valid reference. The title of the article or name of the website should be listed as the reference. 30. When there is no author, then you must list the title of the article at the beginning of the reference. 31. Wikipedia is never a valid reference for university writing. 32. Students should always use spell check to find spelling and grammatical errors. However, students should also proof-read their papers because spell check will not find all errors. Ie. To, too, or two; their or there; through or threw The following is an example of a well-written reference page: References Author, A. A. (Year). Title. Publication. Author, A., & Author, B. (Year). Title. Publication. Author, A., Author, B., & Author, C. (Year). Title. Publication. Crystal, C. (2014). How to train a cat to use the toilet [Video file]. Retrieved from http://www.youtube.com/watch?cattraining Harris, L. (2016). Basic APA guide. Retrieved from http://www. Strayer.edu Harris, L. & Williams, H. (2016, January 4). How to write a good APA paper. Journal of Writing. Iacobucci, D. (2014). Marketing Management. South-Western, Cengage Learning. Kelly, K. (2015). Marketing Segmentation in Interior Design [Video file]. Retrieved from http://www.Kspace.com. Starbucks. (2016). Retrieved from http://www.starbucks.com Basic APA Rules Student study finds students who manage time are excellent students. (2014). Retrieved from http://www.studentstudyfindings.com Student success depends on motivation and perseverance. (2015, April 20). Retrieved from http://www.motivatedstudentsuccessstories.com When horses fly, the sky lights up. (2015, July). Journal of Animals. Retrieved from http://whenhorsesfly.com 4
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Explanation & Answer

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Running head: BA 522 MIDTERM EXAM MAY 2017

BA 522 Midterm Exam May 2017
Student’s Name
Institutional Affiliation
Date

1

BA 522 MIDTERM EXAM MAY 2017
BA 522 Midterm Exam May 2017
1.

A company must decide if it will maintain a sales force from the home nation, or set
up a local sales force in the country in which it sells products. Provide a specific
example of a product and briefly explain why it would be best to hire a sales force
from the local (foreign) nation to sell that product.
Setting a local sales force is quite advantageous considering that most of the
people involved are sufficiently versed with the market essentials, culture, and dynamics
of a particular place. A perfect example of such a need involves Apple whose
performance in China is on the decline. The local sales force is aware of the Chinese
needs and will, in turn, advise Apple on where to make changes that suit the market apart
from luring people into it by incorporating Chinese employees. Above all, they know
how to handle and entice customers into buying using local strategies.

2.

A competitive advantage means that a company provides a product that has
something unique or superior to that of the competition. Name an international
company that uses product quality as its competitive advantage. Then briefly
describe what you think would happen if the company lowered the quality of that
product.
One company that factors quality above all things is Wal-Mart. Despite other
companies that compete with it being cheap, the company does not compromise the
quality of its products regardless of the market pressure (Tuttle, 2013). If it were to lower
the quality, the immediate impact is a loss of customers. That is definite since a
significant proportion buys from it just because of quality as opposed to the price.

2

BA 522 MIDTERM EXAM MAY 2017

3.

Briefly describe how the consumer behavior of teenagers differs in a developed
country, such as the United States, versus a developing country, such as Honduras.
Provide a specific example to help explain your answer.
Just as in the case of adults, teenagers differ in both sets where many in the
developed countries prefer products that stand out from the others and buy them based on
the price, quality as well as durability among other factors. However, they are
unreceptive of the values in the developing countries. On the other hand, the ones in
developing countries prefer products that belong from their own culture regardless of the
quality-ethnocentrism plays a major role, which is a case in many African countries. Still,
they fall into products’ ads that play on their local and cultural values and traditions
Chucwuemeca (2016).

4.

Briefly, explain why a company cannot always use the same marketing campaign
for all of its target markets. Provide a specific example to help explain your answer.
Every successful business depends on a successful and compelling marketing
campaign. However, the need to change and applying different strategies is that the
market size, needs, and characteristics are never alike. Also, times change and require
integration of new features that prior methods may fail to provide. The competition level
is another significant determinant. For example, and in concurrence with Bradley (2017),
if one is operating an ice cream business where others do not operate, it will not be the
same as in a market where a hundred others are operational.

3

BA 522 MIDTERM EXAM MAY 2017
5.

Briefly, explain why product sampling could be necessary to ensure the success of
the product. Provide a specific example of a product that is best sold through
product sampling, and the best place to set up to give out samples of that product.
Product sampling helps customers to have a feel of the product; they come into
contact with it and understand it better. For instance, products that can be sold perfectly
in this way are the agriculturally processed where one can place them at a supermarket’s
entry for people to taste as they enter. In turn, place the others at a good point-of-sale
display for purchasing purposes.

6.

In your opinion, what is the major advantage of a joint venture? Provide a specific
example to help explain your answer.
The major advantage is shared resources and responsibilities. Quite often, one
may have a business mind or identify a beneficial opportunity but fail to have the
knowledge, technology or human capital that another company has. As a result, coming
together ensures accessing these essential resources hence achieving the investment goal.
A perfect example is Microsoft and GE Joint Venture to form Caradigm in 2011.

7.

In your opinion, what is the most important factor that a company should consider
when making a product design decision for an international brand? Provide a
specific example to help explain your answer.
The most important factor to consider is the target market. In the international
scene, market demands vary significantly due to different cultures, age categories,
preferences and religion among other factors. For instance, the way a company like
Keurig Rosters would sell coffee in Texas will vary with the product’s features when
selling in India or Saudi Arabia; it will require addressing tastes and cultural differences.

4

BA 522 MIDTERM EXAM MAY 2017
8.

In your opinion, what is the most successful international brand? Briefly, explain
why you believe that brand has been the most successful international brand.
At the present day, the most successful international bra...


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