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Module 01 Written Assignment 2 - Competitive Advantage
Competitive advantage is what sets an organization apart. A competitive edge is a necessary ingredient for an organization's long-term success and survival. Unique resources provide a company with a sustainable competitive advantage. The four characteristics of unique resources are value, rarity, ability to duplicate, and ability to exploit. Resources that have all four of those characteristics can be used to form sustainable competitive advantages.
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Construct a 2-3 page paper, based on the four characteristics of a product with potential for sustainable competitive advantage and based on the research you conducted; identify and discuss a company that does an effective job of utilizing these resources in the competitive marketplace. Also describe the product in relation to the four characteristics of sustainable competitive advantages.
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Running head: COMPETITIVE ADVANTAGE
Competitive Advantage
Student’s Name
Professor’s Name
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COMPETITIVE ADVANTAGE
2
Competitive advantage is all about a company or product’s unique characteristics that
distinguish it from the others in the market or industry (Wagner III, & Hollenbeck, 2014). For
the strategic success and leadership of any company or business, competitive advantage is an
important aspect that has to be carefully looked at. A company with an indisputable competitive
advantage has higher chances of being the market leader in the industry in which it is operating.
The purpose of this paper is to delve into the four characteristics of competitive advantage which
are a rarity, ability to exploit, value and ability to duplicate in light of the Apple Company and
one of its products, the Apple Watch (Wagner III, & Hollenbeck, 2014). It is no secret that
Apple targets the high-end customers with most of its smart electronic products. The products
are also costly when compared to the prices of other similar products in the market but the other
companies have...