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  carry out an analysis of yourself in order to assess your relative strengths and weaknesses as a leader in the digital age. You should assess yourself with regard to a number of leadership models and frameworks and discuss the importance of self- awareness and continuous professional development, demonstrating critical reflection.""" SECTION 1 : Leadership & Self Analysis – 35% (suggested word limit for this section is - 20 Marks 1400 words) a) Critically review various leadership models/theories in light of digital leadership  e.g. Trait Theory or Contingency Theory.  Guide: You need to select two or three leadership theories (based on the word count). Try not to select theories which are already outdated e.g. great man theory, transactional theory etc. You should begin by explaining the theory in few lines and then critically review it with digital leadership traits and characteristics  b) Identify digital leadership traits and conduct a thorough self-analysis, using - 15 Marks  a range of diagnostic tools and frameworks (available on the blackboard), to demonstrate your overall leadership strengths and areas for development in the context of digital technical leadership. Note: Your tutor will guide you on how to enroll on Blackboard to access diagnostic tools such as: - Personality Insight - Workplace Culture - Management Skills - Strengths - Emotional Control - Motivation at Work Guide: After completing the proposed self-assessment, generate a list of Strengths and areas of weaknesses. Keep the ones that is related to digital leadership traits and remove the rest. You are not required to produce a list of digital leadership traits  

Review CVS Case Study (click here to access) and the website of CVS, a chain of pharmacies with store front locations. Pay close attention to the ExtraCare program offered by CVS. Answer the following questions following the assignment guidelines listed below: 1. Visit the CVS/pharmacy website (http://www.cvs.com). What other benefits does CVS provide to ExtraCare customers? Provide examples of both utilitarian and hedonic value. 2. Suppose a major competitor launches its own customer value card program. How might CVS respond? What recommendations would you give CVS to improve the ExtraCare program. 3. What are the advantages and disadvantages of not requiring personal information from customers for participating in the ExtraCare program? 4. What ethical issues would CVS need to consider before changing their ExtraCare policy to require an address and phone number? Assignment Requirements: Write between 200-300 words per question using Microsoft Word Be sure when answering each question, you incorporate concepts from the chapter and/or lecture to show your understanding of the topic. Use font size 12, 1" margins and double spaced. Include cover page & reference page (if needed) At least 80% of your paper must be original content/writing No more than 20% of your content/information may come from references. Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbook, lectures and other materials in the course may be used but are not counted toward the three reference requirement. Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.