principles of marketing, business and finance homework help

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Business Finance

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I need all of these assignments done in APA format with at least 250 words each

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Attached.

Running Head: REALCHOICES AT FRITO-LAY

Real Choices at Frito-Lay
Name
Institutional Affiliation

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REAL CHOICES AT FRITO-LAY

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The case is about Frito-Lay based in Texas is faced with tough decisions to develop a
knowledge management portal for its sales force. The portal was designated to improve
efficiency and cope with competition in the market. There are many competitors in the
regions and something had to be done to help curb the high competition. The organization
believes that knowledge management is essential for salespersons to enable them to get
updated what each store offers (Solomon, 2012). Despite the organization having all the
resources to implement the knowledge management, the biggest headache of the organization
is that crucial information must be captured in various different places and system. The
systems have to be made perfectly to avoid interference with outside sources or even
malicious inside sources. This can, in turn, hinders the sharing of knowledge across members
of the sales organization.
The dilemma of the Frito-Lay's was whether to develop a knowledge management
portal on the organization's intranet or utilize the traditional selling techniques. If the new
portal were to be used, the portal will provide the organization with a central point of access
to the data that provides customers and internal corporate with vital information (Solomon,
2012). It is imperative to note that knowledge management was designed to offer efficient
services, promote and enhance team collaboration, and u...


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