Description
Write a 700- to 1,050-word paper in which you answer the
following questions:
• What were the major developments in the evolution of mass media during the
last century?
• How did each development influence American culture?
• What is meant by the term media convergence, and how has it affected everyday
life?
Conclude your paper with a reflection on why media literacy is important for
responsible media consumption today.
Format your essay according to appropriate course-level APA guidelines.
Explanation & Answer
Attached.
Running head: EVOLUTION OF MASS MEDIA
Evolution of Mass Media
Institution Affiliation
Date
1
EVOLUTION OF MASS MEDIA
2
Introduction
Mass media is a term used to refer to any means of communication that is
intended for the public audience. The mass media industry has been evolving over the
last century. This evolution has been induced by the rapid technological advancements
and inventions experienced in the industry during the last 100 years. What we see today
in the industry, therefore, is totally different from what existed a century ago. This essay
tries to discuss these developments in the mass media industry and their influence on
American Culture.
Major Developments in the Mass Media Industry
In the 19th century, the most dominant form of mass communication was print
media. It was majorly owned by the government and was used to distribute papers that
majored in politics. The invention of the telegraph and steam-powered printing presses
reduced the cost of producing printed materials. This led to the growth of independent
newspapers. There was also a shift from politically oriente...