Description
This week we talked a great deal about advertising and the different types of
ads that companies use including those featuring celebrity endorsements like
this Diet Pepsi advertisement with Sofia Vergara.
Explanation & Answer
Attached.
Running head: CELEBRITY ENDORSEMENT
Celebrity Endorsement
Institution Affiliation
Date
1
CELEBRITY ENDORSEMENT
2
According to Tan (2015), a celebrity endorsement is a form of advertisement that uses
people who are very popular with the general public to promote their products. Companies
capitalize on the celebrity's trendsetter like nature to get their products noticed by the ...
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