Description
Respond to all of the following questions using the lessons and vocabulary found in the readings:
- What role does business-level strategy play in relation to business growth market capitalization?
- What roles do a firm’s core competencies play in a decision to diversify into new businesses?
- Why does unrelated diversification have a worse performance record than related diversification?
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length.
Explanation & Answer
Attached.
Running Head: STRATEGIC DEVELOPMENT AND IMPLEMENTATION
Strategic Development and Implementation
Name
Instructor
Institutional Affiliation
Date
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STRATEGIC DEVELOPMENT AND IMPLEMENTATION
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Role of business level strategy
Business level strategy refers to an integrated and synchronized set of actions and
commitments an organization utilizes to gain a competitive advantage by maximizing core
competencies in particular product market. A company’s core competencies should be directed
to satisfying customer needs so as to attain above average returns. Business level strategy plays a
significant role in ensuring that a company’s profits are high and above average. The business
level strategy entails actions a company can take to offer value to customers as well as gain a
competitive advantage by utilizing core competencies in a particular market. It’s concerned with
the company’s position in industry, competitors and the Porters five forces (Hill, Jones,
Schilling, 2014).
There are three key types of business level strategies-cost leadership...
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