Description
Complete Section III: Creative Strategies
This week you will be completing section III of your Marketing Plan based on the company provided to you by your instructor in Week 1 (Disney).
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
Section III Creative Strategies
Advertising Objectives (min. 250 words)
What is the advertising supposed to do? Example: To increase awareness………
Message Strategies & Appeals (min. 500 words)
Message Strategy: What the advertising is attempting to communicate; i.e. the benefit, problem solution or other advantage that is the value of the product. Example: Use of this product will allow you to recover more quickly after strenuous exercise.
Message Appeals: How the advertising stimulates interest and influences feelings. Example: fear pleasure, comfort, convenience.
Media Recommendations w/ Examples (min. 500-750 words)
Provide 3 examples of media outlets you will use to promote this product. Examples we discussed in class are TV, Radio, Newspaper, Magazine, Direct Marketing, Internet/Interactive Media, Promotions and Publicity and Public Relations. With each example you will need to include the following:
- Objective
- Plan/Timing/Execution
- Rationale
- Budget
You will also need to include the creative aspect of each selection. For instance if you are choosing a TV commercial. Create a story board and provide a detailed description of the commercial.
Explanation & Answer
check it out rich and ht me up on anything..
Running Head: CREATIVE STRATEGIES
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Creative Strategies
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Insert your professor name
Insert your course code/title
Insert your school’s name
Running Head: CREATIVE STRATEGIES
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Advertising Objectives
When it comes to advertising, the aim is always one, to reach as many customers as one
can possibly can. Disney is a big entertainment company that has been in existence for more than
five decades but it needs to keep itself in the market by making itself known to existing
customers and new ones so that they can get attracted and come and have the Disney experience.
There are always new things that are coming up in these Disney theme parks and it is important
that potential customers know about those things so that they can come experience. Being a
monopoly in the market like Disney does not mean that one slack on advertising because one has
to make themselves known to the widest audience available even if it is not to beat or attract
clients from a competitor. This can be best termed as creating awareness to potential and existing
customers about then new things that have been incorporated in the theme parks that they would
like to experience.
Advertising also serves to get customers from a competitor. Disney has a number of
worthy competitors including Viacom, Time warner and 21st Century Fox. These companies
have been giving Disney a run for its money when it comes to entertainment especially movies
and this necessitates Disney to keep advertising itself and attract as many clients as it can from
these companies so that it can continue expanding.
It, therefore, has been established that advertising serves three purposes i.e. creating
awareness among potential customers, attracting ...