Creative Strategies, business and finance homework help

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Business Finance

Description

Complete Section III: Creative Strategies

This week you will be completing section III of your Marketing Plan based on the company provided to you by your instructor in Week 1 (Disney).

  • Use Font Times New Roman, Size 12 with 1 inch margins
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
  • References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

    Section III Creative Strategies

    Advertising Objectives (min. 250 words)

    What is the advertising supposed to do? Example: To increase awareness………

    Message Strategies & Appeals (min. 500 words)

    Message Strategy: What the advertising is attempting to communicate; i.e. the benefit, problem solution or other advantage that is the value of the product. Example: Use of this product will allow you to recover more quickly after strenuous exercise.

    Message Appeals: How the advertising stimulates interest and influences feelings. Example: fear pleasure, comfort, convenience.

    Media Recommendations w/ Examples (min. 500-750 words)

    Provide 3 examples of media outlets you will use to promote this product. Examples we discussed in class are TV, Radio, Newspaper, Magazine, Direct Marketing, Internet/Interactive Media, Promotions and Publicity and Public Relations. With each example you will need to include the following:

    • Objective
    • Plan/Timing/Execution
    • Rationale
    • Budget

    You will also need to include the creative aspect of each selection. For instance if you are choosing a TV commercial. Create a story board and provide a detailed description of the commercial.

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    Explanation & Answer

    check it out rich and ht me up on anything..

    Running Head: CREATIVE STRATEGIES

    1

    Creative Strategies
    Insert name
    Insert your professor name
    Insert your course code/title
    Insert your school’s name

    Running Head: CREATIVE STRATEGIES

    2

    Advertising Objectives
    When it comes to advertising, the aim is always one, to reach as many customers as one
    can possibly can. Disney is a big entertainment company that has been in existence for more than
    five decades but it needs to keep itself in the market by making itself known to existing
    customers and new ones so that they can get attracted and come and have the Disney experience.
    There are always new things that are coming up in these Disney theme parks and it is important
    that potential customers know about those things so that they can come experience. Being a
    monopoly in the market like Disney does not mean that one slack on advertising because one has
    to make themselves known to the widest audience available even if it is not to beat or attract
    clients from a competitor. This can be best termed as creating awareness to potential and existing
    customers about then new things that have been incorporated in the theme parks that they would
    like to experience.
    Advertising also serves to get customers from a competitor. Disney has a number of
    worthy competitors including Viacom, Time warner and 21st Century Fox. These companies
    have been giving Disney a run for its money when it comes to entertainment especially movies
    and this necessitates Disney to keep advertising itself and attract as many clients as it can from
    these companies so that it can continue expanding.
    It, therefore, has been established that advertising serves three purposes i.e. creating
    awareness among potential customers, attracting ...


    Anonymous
    I was having a hard time with this subject, and this was a great help.

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