Managers make decisions every day that impact individuals, teams, departments, and the organization. Some decisions are employee-focused motivating workers, distributing tasks, and ensuring the job gets done. Managers may also be part of the strategic decision-making process for the organization, working on the mission and goals of the company. In this discussion:Analyze how decision making differs for each level of managementDetermine how organizational culture impacts decision-makingExamine the role of a manager in creating an organizational workflow in decision makingWhat step(s) in decision making is most important and why?Support your work with at least one scholarly source and with information from this session’s readings.

Chapter 1 provides a brief history of the U.S. healthcare delivery system and trends in healthcare delivery. It also focuses on the challenges of competitive marketing and defines healthcare marketing. As you read this chapter, consider the following questions:How has the healthcare delivery system in the U.S. evolved?In what ways does healthcare marketing impact the way in which products and services are marketed?What is the role of healthcare marketing in today’s healthcare industry?Chapter 2 focuses on the growth of marketing efforts in healthcare. You will learn about the history of marketing in healthcare and how it meets the needs of patients, physicians, the public, and payers. With the high cost of healthcare, there is a need and incentive for patients to shop around, and with the inception of the internet and social media, patients have more options for their healthcare products and services. Within this chapter you will be introduced to the concept of “healthscape” and how patients are seeking (and expecting) high-quality healthcare and services. As you read this chapter, consider the following:How have consumers’ expectations and attitudes about healthcare been influenced by changes in healthcare policy, and how has this influenced healthcare marketing?What are some situations in which patients, physicians, the public, and payers are healthcare consumers?How have healthcare marketers become more valuable to healthcare organizations?