Description
Consider your chosen entrepreneurial opportunity and write a marketing plan. Use the web (Google, Bing) to conduct your research. The plan should include the following:
- Background of the opportunity including industry analysis
- Definition of the market
- Competitor analysis
- Marketing goals and objectives
- Marketing strategy
Your paper should meet the following requirements:
- 2-3 pages in length
- Include at least 2-3 outside sources
- Formatted according to CSU-Global Guide to Writing and APA Requirements
Important Note: This must be written in a man's perspective.
Explanation & Answer
Attached.
Marketing Plan -Outline
Thesis statement: The analysis of preferences of the customers is important in the marketing
plan as it is through this that one identifies the changing needs.
I.
Background of the Opportunity and Industry Analysis
A. Increased demand.
B. Competition.
II.
Definition of the Market
A. Dynamism.
B. Differentiation.
III.
Competitor Analysis
A. Social media.
B. Industry reports.
IV.
Marketing Goals and Objectives
A. Growth.
B. Revenue.
V.
Marketing Strategy
A. Penetration
B. Promotional advertising.
Running head: MARKETING PLAN
1
Marketing Plan
Name
Institution
MARKETING PLAN
2
Marketing Plan
A marketing plan is essential as it ensures that there is focus on the environment of
operation. It ensures that there is the analysis of the market including the competitors in the
industry and this helps in tracking the performance of the market. The analysis of preferences of
the customers is important in the marketing plan as it is through this that one identifies the
changing needs.
Background of th...